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eBay hired a Chief Curator from Bureau of Trade and will be introducing new social features to the site this fall, including Pinterest-like collections and Facebook-like follow buttons. Take a look in our exclusive sneak peek.
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Scooped by Robin Good |
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Robin Good's insight:
According to Ina Steiner on eCommerceBytes.com eBay has hired Michael Phillips Moskowitz to act as Chief Curator and Editorial Director and will be launching in the coming weeks its own curated collections features.
To see some of the upcoming curation features that eBay is going to offer to facilitate recommendations and trusted shopping among eBay 120 million active users, go and check out http://www.ebay.com/usr/ohjoystudio who is likely a beta user having already access to them.
"On her eBay Profile page, you can see her collections presented in very much the style of Pinterest boards."
Curated shopping collections are a powerful trust-enhancing method to help buyers share their know-how while helping others make more informed choices. eBay is only one among many other large online e-shops (Etsy and Amazon have both recently introduced similar features) to make curation features available to its users.
Interesting. Informative. 7/10
Full article: http://www.ecommercebytes.com/cab/abn/y13/m10/i01/s01
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