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Scooped by Robin Good |
Scoop.it!
Robin Good's insight:
Guillaume De Cugis, co-founder of Scoop.it, hits the nail right on the head for content marketers with a good article on the Business2Community.com site, where he highlights the declining benefits of social media marketing efforts on Facebook and correctly identifies:
a) quality and
b) engagement
as key content variables that do make a difference in remaining visible online.
He writes: "...if you’re just tweeting links, you’re missing out.
Why?
Because:
- Your content is short-lived (the lifetime of a tweet is in minutes; a few hours at best).
- You have no or limited opportunity to provide context.
- You drive your audience away from you; not to your own site.
- No opportunity to convert.
- No opportunity to show related content.
- No traffic from search.
.
Instead, if you curate your own content hub on a specific topic:
- Your curated content is now archived somewhere and can be discovered and re-shared in the future
- Your curated content receives targeted traffic from search
- You can add conversion & engagement CTA’s (subscribe, contact me, request a demo, book services, etc…).
Good basic analysis and advice for content marketers.
De Cugis is right. 7/10
Read more at http://www.business2community.com/social-media/death-social-media-publishing-know-0920508
See the slide deck: http://www.slideshare.net/Scoopit/content-is-king-easy-simple-ways-to-curate-relevant-content
Très bon article du fondateur de Scoop It, qui explique pourquoi la curation sur Twitter (= "juste" partager des liens en moins de 140 caractères) ne suffit pas pour un content marketer, et pourquoi il faut créer son propre "hub de contenus". Une démonstration logique et imparable, à appliquer concrètement dès maintenant !
This article highlights the declining benefits of social media marketing efforts on Facebook and explains why quality and engagement are key to remaining visible online