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Robin Good
May 26, 2013 5:59 AM
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Lydia Gracia's comment,
May 27, 2013 4:44 AM
I think is a great idea to have a toool specialized in fashion curation but don't forget the difference is the Curator and how it uses the tool! :-)
Robin Good's comment,
May 27, 2013 11:47 AM
Therese, thank you for your feedback. The unique selling point of Monogram is that it has an integrated seach engine that allows you to easily integrate sellable fashion items on your magazine. There are only a handful of services doing this and therefore I think it is not in any way a duplicate of the many other personal/expression and sharing platforms out there.
Robin Good's comment,
May 27, 2013 5:06 PM
Yes Therese, I agree. I am actually glad that Monogram and other small startups are not refraining from attempting to innovate in this apparently crowded space, as I am convinced that there is still plenty of space for many new companies, unless each one of them wants to be the new Pinterest. If they specialize and work on niche audiences and specific use cases I think they may indeed provide a useful service for many. And in the end if they do not try what better suggestion do you have for them? :-)
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Monogram is a web and mobile publishing app which allows you to curate your own fashion magazine by writing your own content and being able to "sprinkle" it with highly relevant shoppable fashion items that can be sold directly through your pages.
In fact, Monogram provides an integrated search facility that makes it easy to find shoppable fashion items to clip (even as you write) and add them to your own magazine.
From the Techcrunch review: "Monogram provides a full web editing tool suite, which will allow bloggers to publish and share their favorite fashions with others. Bloggers can create posts, or full “magazines,” of all their favorite content, which readers can browse or subscribe to.
Each post provides shoppable links to products either featured in, or similar to, the clothes and accessories that are being shown off on the page.
...
Rather than having to scour the web for the items they want to add, and putting in affiliate links, the Monogram platform provides an integrated search functionality within the platform, which scours the web for the products bloggers wish to share."
"...[the company is] working on figuring out an affiliate model so that they can get paid for the products that are sold thanks to their magazines."
Available on the web and on iOS devices.
Free to use.
Find out more: http://www.monogrammag.com/
App store download: https://itunes.apple.com/us/app/monogram/id517886439?mt=8
Tour: http://www.monogrammag.com/tour