Content Curation World
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Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by Robin Good
Author: Robin Good   Google+
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You Can Be a Trusted Guide To The Most Relevant Information Online: Not Google

You Can Be a Trusted Guide To The Most Relevant Information Online: Not Google | Content Curation World | Scoop.it



Robin Good's insight:



Matt Rosoff writes on Business Insider UK:

"A lot of people think Google Search is like a map: An objective guide to the best and most important material on the internet. It's not.


Google Search is the most important product of a very wealthy and successful for-profit company. And Google will use this product to further its own commercial ends." (Not to help people find the most relevant info to their own learning needs.)


This is an excellent article that should be read a couple of times slowly to remind oneself of Google key aspirations and limits.


In it, the author illustrates with relevant references how Google uses whatever means it has to further the interest and revenues generated by its search engine ad business (AdWords / AdSense).

 

It also highlights, that like any other dominant, monopoly-like company it risks of being challenged in courts around the world, and this is "what Google desperately wants to avoid. If a government body issues a formal legal ruling that Google Search is an anticompetitive monopoly that needs to be regulated, it opens the floodgates".

Meanwhile Google Search is and will be increasingly challenged by smaller but more relevant, specialist search engines, like Amazon or Yelp.


But Google, hungry by its profit-driven goals, keeps also increasing the amount of information it provides itself inside search results, versus original content and resources that are out there on the web.


In four years time Google has doubled the amount screen real estate that it uses to promote its services or ads.


All of this to say, that Google is a for-profit company and not a humanitarian endeavour built and maintained to provide a true guide to the best information available online. 




For whoever has the interest, passion and skills to search, filter and organise information this is important news. 

There's an opportunity to provide higher quality, better vetted information results than Google presently does. At least in some areas. 

If Google is too busy about serving ads and pushing its own services, there will have to be someone else who can provide to Google, or other search engines, trusted quality search results on specific subject matters. 


As for Google there is one area where it cannot really compete with talented humans: trust. 


True information curators, of the expert kind, may indeed become in great demand in the near future. And personal trust will determine which one you and I will rely on. Whether Google will exist or not.



Right to the point. Informative. 9/10


Full article: http://uk.businessinsider.com/google-is-not-a-charity-2015-3 

WSI Digital Wave's curator insight, April 2, 2015 7:22 AM

https://plus.google.com/+PaulMathewsWSI/posts

Nedko Aldev's curator insight, April 5, 2015 12:21 PM

 

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Rescooped by Robin Good from Curation, Social Business and Beyond
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In Selecting The Best News, Humans Beat Robots, at Last!

In Selecting The Best News, Humans Beat Robots, at Last! | Content Curation World | Scoop.it

Lots of people might know about this, some do not, no matter what, it's still good to see it in print.  Human curation works and will play a significant role on the web.

 

Excerpt: After almost a decade, Google is somewhat sheepishly admitting that humans are, well, useful after all.

 

What Google is embracing -- finally -- is the emergence of human curation as a central and critical editorial effort in the increasingly noisy web. Curation, it seems, trumps robots when it comes to both interestingness and editorial tone and voice.

 

http://www.huffingtonpost.com/steve-rosenbaum/google-news-humans-beat-r_b_926641.html


Via janlgordon
No comment yet.
Scooped by Robin Good
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The Curated Google Search Result Page: The Mega-SERP

The Curated Google Search Result Page: The Mega-SERP | Content Curation World | Scoop.it
Robin Good's insight:



A good example of how you can provide a lot more insight to others by painstakingly curating a specific topic by collecting, organizing and juxtaposing effectively all of the relevant pieces.


Dr.Pete. also known as Peter J. Myers has curated an insightful visual montage that showcases all of Google search engine result page features in one page.


The result is a pretty amazing view, that, at least in my view, would be much more welcome than the existing results. Much more so, if it was me, the user searching, being able to decide which one of these features to turn on or off depending on my needs.


The time has come for me and you to decide how we want to slice, view and rank search results and this wonderful user-generated montage points to how much more could be seen if it was me or you to decide what to display inside your SERPs.



Inspiring. Instructional. Informative. 9/10


Original story: 

http://moz.com/blog/mega-serp-a-visual-guide-to-google 


Interactive illustrated image: http://www.thinglink.com/scene/444884388539269122

*hover your mouse on the different sections to see a descriptio of that feature





Halina Ostańkowicz-Bazan's curator insight, October 20, 2013 5:45 AM

Thank you for sharing.

Lila Hanft's curator insight, October 30, 2013 3:25 PM

This could be really useful for documenting successful SEO or for setting benchmarks.

Rescooped by Robin Good from Curation, Social Business and Beyond
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Curation platforms vs Search engines

Curation platforms vs Search engines | Content Curation World | Scoop.it

This is an interesting comparison  and I think it's a good start....... search and curation continue to evolve and there's lots more to this story, stay tuned...........

 

Intro:

 

Curation platforms vs Search engines Nowadays, search engines like Google are essential tools for every Internet work. But are they the best place to search anything? We believe that a manual...

 

Search engines present a list of content, ranked by a relative relevance between the results. Curation platforms like Bundlr present themed groups of content, usually ranked by popularity, but always highlighting the author of the selection.

 

Search engines work better when:

 

We’re looking for definite answers The source long term authority matters The quantity of results is important

 

Curation platforms work better when:

 

Events are recent or on-going (and traditional sources are slow to catch up) There are multiple points of view Concrete example are prefered to definitions

 

http://blog.gobundlr.com/post/8821314660/curation-platforms-vs-search-engines


Via janlgordon
Tom George's comment, August 12, 2011 12:56 PM
Wow Jan,
This is a great one. Notice I commented on this at the end of the post using Facebook. http://bit.ly/nX8ObV If you send me a facebook request, you can comment back anytime you like and also be notified if someone else happens to comment on your curation. I gotta do some training now back for more later Thiis is great. Did you know you can also share any other Scoop you like from another curator??