Content Curation World
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What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by Robin Good
Author: Robin Good   Google+
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To Select: The Unique Skill Content Curators Must Cultivate Like the Holy Grail

To Select: The Unique Skill Content Curators Must Cultivate Like the Holy Grail | Content Curation World | Scoop.it
Robin Good's insight:


Tom Webster illustrates clearly why content curation is not a backup solution for those looking for a content marketing strategy that saves them time and resources.


Content curation, according to Tom Webster, "is even harder--and rarer--than quality creative output".


and


"...the ability to create value through curation is uncommon."


And the solution, notwithstanding what conferences and events may appear to suggest, is not simply in having new fancy tools. The real difference is in how me and you curate the content we select.


"And the learned skill (through pattern recognition) that both the content curator and the content docent must share is the ability to discriminate."


Humans can "discriminate" in much more subtle ways than computers can, and this ability, if refined, is going to become a very valuable asset in the near future. 


This is why content curators as well as content "guides" (from museum docents) will play an increasingly important role to their audiences, especially when compared to those who are just passing on "interesting links".


He further writes: "It will be increasingly difficult, in this age of declining content arbitrage, to build an audience through curation—to get new people to gravitate to your content if you are just passing along other people's content.


But if you build an audience first—if you are known for something—then your curation has meaning."


The author also points to two excellent examples of content curation: John Gruber (Daring Fireball) and Chris Penn (christopherspenn.com).



A good reading for anyone interested in better understanding what content curation is all about.


Rightful. 8/10


Full article: http://brandsavant.com/brandsavant/curation 



(Image credit: Guy choosing a place to go by Shutterstock)




Prof. Hankell's curator insight, September 18, 2013 2:18 PM

Robin Good's insight:

 

Tom Webster illustrates clearly why content curation is not a backup solution for those looking for a content marketing strategy that saves them time and resources.

 

Content curation, according to Tom Webster, "is even harder--and rarer--than quality creative output".

 

and "...the ability to create value through curation is uncommon."

 

And the solution, notwithstanding what conferences and events may appear to suggest, is not simply in having new fancy tools. The real difference is in how me and you curate the content we select.

 

"And the learned skill (through pattern recognition) that both the content curator and the content docent must share is the ability to discriminate."

Humans can "discriminate" in much more subtle ways than computers can, and this ability, if refined, is going to become a very valuable asset in the near future.

 

This is why content curators as well as content "guides" (from museum docents) will play an increasingly important role to their audiences, especially when compared to those who are just passing on "interesting links".

 

He further writes: "It will be increasingly difficult, in this age of declining content arbitrage, to build an audience through curation—to get new people to gravitate to your content if you are just passing along other people's content.

 

But if you build an audience first—if you are known for something—then your curation has meaning."

 

The author also points to two excellent examples of content curation: John Gruber (Daring Fireball) and Chris Penn (christopherspenn.com).


A good reading for anyone interested in better understanding what content curation is all about.

Rightful. 8/10

Full article: http://brandsavant.com/brandsavant/curation

Sally Tilley's curator insight, September 18, 2013 5:56 PM

A timely reminder of how your friendly Teacher Librarian can hopefully give you a hand with sorting through resources and content available for you curriculum areas, thank you for sharing this :-)

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New Interactive Storytelling And Publishing Platform For Content Creators And Curators: Qwiki

New Interactive Storytelling And Publishing Platform For Content Creators And Curators: Qwiki | Content Curation World | Scoop.it

Excerpted from the original article on GigaOM: "Qwiki, the start-up known for creating automated multimedia presentations, is launching a new media format that allows publishers, bloggers, web personalities and others to create 60-second video stories that are embedded with other videos, images, maps and links.

 

It’s like an interactive video slideshow that lets users click on other content throughout a narrated story, so they can choose how deep they want to experience the content.

 

The service goes into private testing today with some early users and is expected to open to the public in a couple of weeks.

 

Users can put together a Qwiki by arranging images, videos and maps and other content into six frames.

 

Each frame can be further edited with a caption and embedded with more images, Tweets, maps and links taken from sources such as YouTube, Flickr, Google Maps and other sources including their personal content.

 

When the media content is laid down, a user records a 60-second narration for the story with the option of appearing in a small window throughout the Qwiki. The creator decides when to advance each frame.

 

Imbruce, Founder and CEO, said: "...there are many more features to be added that could make Qwiki even more attractive to its creators and users.

 

Right now, creators can only tell a 60-second story. But with the ability to add more content, it could really be the starting point for a bigger story. I think over time, Qwiki might be better served by allowing people the option to make videos a little longer.

 

New online tools, such as Pinterest, are already showing us that self-expression and curation are now very popular. I think it’s logical that a simple tool for mixing video, images and online content could also attract an audience..."

 

Read the full article: 
http://gigaom.com/2012/05/23/qwiki-launches-interactive-story-telling-platform-with-abc-news/

 

Check out it: http://www.qwiki.com


Via Giuseppe Mauriello
Glen Gatin's comment, May 25, 2012 4:58 PM
Signed up for it but they are playing the Pinterest game, dangling, appetite whetting. Might put me off the whole thing as it did with Pinterest.