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Getty Images touches people in a new campaign created by AlmapBBDO.
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Scooped by Robin Good |
Scoop.it!
Robin Good's insight:
A new promotional campaign for Getty Images, created by AlmapBBDO, showcases an excellent example of video curation at work.
In this case, Getty Images and its partner agency have decided to gather, distill and juxtapose some of the most beautiful video clips available from the stock image giant, into a "short" (less than 2 mins) capable of telling a simple, human story with no voice-over or dialog.
By curating the best video clips from the Getty Images stock library into a simple but truly engaging visual story, the authors have not only created something that naturally engages human viewers, but have also realized a fantastic showcase of Getty quality images and video, without ever talking or mentioning it in any way.
Excellent work.
Hats to Marcello Serpa, Luiz Sanches, André Kassu, Marcos Medeiros, Renato Simões e Bruno Prosperi.
Original video clip: http://youtu.be/iGgqEKP0oPc
Do not miss to check out the original "From Love to Bingo" clip, done a year ago, but utilizing only still photographs. Amazing.
Distilled images woven into a story
Getty Images just knocked it out of the park with this. Great use of music, too.
Excellent