Content Curation World
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Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by Robin Good
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A Curated Introduction To Curation by Andy Dickinson

Robin Good: Here's another good example of curation at work. Andy Dickinson, has used Storify to create a "curated reference" of his lecture about curation for his first year undergraduate students. 


The "storified" reference contains links to tools, video clips, and many contributions which allow any learner interested in this topic, to follow a selected path from which it is possible to wander off and explore in many interesting directions.


Useful. Informative. Inspirational. 8/10 


http://storify.com/digidickinson/jn1013-curation-and-aggregation?awesm=sfy.co_hX4 

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A Realistic, Down-to-Earth Simple Explanation of Content Curation for Bloggers and Web Marketers

A Realistic, Down-to-Earth Simple Explanation of Content Curation for Bloggers and Web Marketers | Content Curation World | Scoop.it

Robin Good: This is a good introductory article to content curation for those who are rightly skeptical about this new buzzword and are wondering how much this just a useless fad or something worth paying attention to.

Here a few highlights and excerpts from the article:  


"...while technology like CurationSoft can be a great tool to gather relevant information, true curation is more about weeding through everything and putting the best content into a digestible perspective for your visitors.


So what makes this a better approach than autoblogging or any other type of content linking?


...anyone can push a button and get content scraped and posted.


It doesn’t take any expertise or knowledge of a topic to do that, nor does it benefit anyone.


But someone who can “sift” and “separate” good content from bad, and add a clearly beneficial perspective on it...


...A good content curator then, can quickly become the “go to” person for information pertaining to a topic, and might even have people opting to check with them first before searching for information on their own.


...content curation isn’t just aggregating or sharing links. Nor is it merely looking for content to add to your blog."


Rightful. 8/10


Recommended reading for wanting to be content curators: http://advancedmarkettraining.com/2012/03/14/a-journalistic-view-of-content-curation/ 

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Scoop.it Helps Curators Find Each Other: Visual Search and New Features Help Your News To Get Discovered

Scoop.it Helps Curators Find Each Other: Visual Search and New Features Help Your News To Get Discovered | Content Curation World | Scoop.it

Robin Good: Scoop.it has just launched a new set of features that help curators find more easily other content by introducing a new visual search feature, while enhancing individual post display, sharing options and addig a dedicated user search option.


The new features, are definitely a plus providing some long due oxygen to some of the more asphitic Scoop.it areas: news and curators discovery.


There is a lot more to do on this front, but these apear to be definitely some good initial steps in the right direction.


I am particularly fond of the new individual post display and layout, which truly expands the opportunities to lean more about related the topics, comments and the curator behind the channel.


Good joob Scoop.it team!


Go check all the new features in your account, or dwell in a bit more details and screenshots about these four new features: http://blog.scoop.it/en/2012/03/15/be-discovered/ 

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SXSW and The Curators Debate: The Curators and the Curated

A great curated story by Guillaume De Cugis of Scoop.it who has nicely synthesized the topics discussed yesterday at SXSW with Maria Popova (BrainPickings), David Carr (the New York Times), Mia Quagliarello (Flipboard) and Noah Brier (Percolate). Moderated by Max Linsky (longform.org). See also the sketchnote at : http://blog.fueledbycoffee.com/tagged/sxswcurate


Via Guillaume Decugis
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Facebook Introduces Interest Lists, 'Your Own Personal Newspaper' | Search Engine Watch

Facebook Introduces Interest Lists, 'Your Own Personal Newspaper' | Search Engine Watch | Content Curation World | Scoop.it

Excerpted from the original article:

 

"Facebook has announced the launch of Interest Lists, a new feature designed to help users curate the content of Pages and public figures in which they’re interested. The service promises to deliver the top posts from each interest group (list) in the user’s newsfeed.

 

Over the coming weeks, users will see “Add Interests” appear in the left-hand sidebar on their newsfeed. Users can also create lists from “Create List” in the “Interests” page.

 

Interest lists can help you turn Facebook into your own personalized newspaper, with special sections—or feeds—for topics that matter to you. You can find traditional news sections like Business, Sports and Style or get much more personalized.

 

Interest Lists are, of course, similar in concept to Google+ Circles, though they are limited to curating content from public figures and Pages..."

 

read full article here: http://j.mp/xmbXuO


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, March 9, 2012 3:12 PM
Hi Robin,
this is my humble appreciation: You are the king of curation..and we learned by you!
Thanks for appreciation about our curated work!
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What Difference Is There Between An Editor and a Content Curator? | Liz Wilson

What Difference Is There Between An Editor and a Content Curator? | Liz Wilson | Content Curation World | Scoop.it

Liz Wilson writes on the Paper.li community blog: "I had my first online argument recently.


I didn’t enjoy it, as I detest arguing in public (or even at all), but this seemed to matter. Not in the way that poverty or injustice or corruption matter.


But it was important to me because I felt my adversary was simplifying to the point of losing meaning, which seems to be almost a way of life where a new or complicated word is involved.


It was an argument about the term “content curator” and what it means. I had started an online discussion asking for examples of content curation in internal communications (because it’s one of my fields of interest).


The only response was more than I had bargained for.


My correspondent felt vehemently that “curator” was a lexical relic, exhumed from a dusty Victorian dictionary by software manufacturers hyping their wares. He strongly advised professional communicators not to confuse their clients by using this “jargon”. “Editor” would do fine.


I wasn’t convinced… but… did he have a point?"


Insightful. 8/10


Read the full story here: http://community.paper.li/2012/03/07/why-a-content-curator-is-not-an-editor/ 

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Re-envisioning Modern Pedagogy: Educators as Curators

Robin Good: A great presentation by Corinne Weisberger and Shannan Butler on the emerging role of educators as curators and about the steps involved in creating valuable curated learning pathways.

Curator: Someone who plans and oversees the arrangement, cataloguing, and exhibition of collections. S/he describes and analyzes valuable objects for the benefit of researchers and the public.


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Organizing and Curating Content on a Subject May Actually Be The Best Way To Learn It

Organizing and Curating Content on a Subject May Actually Be The Best Way To Learn It | Content Curation World | Scoop.it

Robin Good: I think Sam Gliksman has a vital point here. 


The point is this: there is no better way to learn something than to research, organize and build a personal framework of information, facts, resources, tools and stories around it. 


And yes, if I do think about it, I can only confirm that my in my experience this has certainly been the case. 


Rather than learn by memorizing and going through a predetermined path that someone else has arbitrarily set for me (and thousands of others), by curating my own learning path and curriculum, I am forced to dive into discovery and sense-making for the very start, two essential ingredients for effective learning. 


The change is evident: from passive memorization of predetermined info, to personal exploration, discovery and sense-making of what I am interested in pursuing. 


With such an approach, the replacement of classic teachers with curators who can act as guides, coaches and wise advisors to my exploratory wanderings may be vital to the success of many learners. 


Curation can therefore be a revolutionary concept applicable both to learners and their approach as well as to the new "teachers" who need to become trusted guides in specific areas of interest.


Here's the text excerpt from this article, that sparked in me these ideas:

 

"Reliance on any type of course textbook – digital, multimedia, interactive or otherwise – only fits as a more marginal element in student-centered learning models.


It’s not the nature of the textbook as much as its reverence in the classroom as “the” singular authority for learning.


Lifelong learners need to be skilled in finding, filtering, collating, evaluating, collaborating, editing, analyzing and utilizing information from a multitude of sources.


Instead we could prioritize “content construction”. Textbooks are an important gateway - a starting point from which students can learn and then begin their exploration of information on any topic (although even on that point I feel we should encourage the “critical reading” of textbooks).


However the days when students could responsibly rely on any textbook as a singular information source are gone.


Also, the process of accessing, synthesizing and utilizing information is often as important as the product.


The skills developed are an essential component of education and life today.


We have access to an exponentially growing amount of information to process and apply [and] there are many excellent tools we can all use to help in constructing and organizing that content."


Insightful. Informative. 8/10


Full original article: http://ipadeducators.ning.com/profiles/blogs/supplementing-textbooks  

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Robin Good's comment, March 3, 2012 1:13 PM
Thank you for being so kind. I am happy to see this resonates with your experience too.
janlgordon's comment, March 3, 2012 5:37 PM
This is another great piece and it certainly resonates with me, thanks for sharing this Robin.
Steven Verjans's curator insight, December 11, 2012 7:19 PM

Not to mention that it's the first step towards research as well.

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Learning By Exploring, Organizing and Curating a Body of Information: Curatr

Robin Good: Curatr, an elearning platform built upon the idea of discovery through the curation and sense-making of existing information, has just released an updated version of its platform which you can check out here: http://www.curatr.co.uk/index2.php 


Live demo: http://www.curatr.co.uk/index2.php?view=demo 


Curatr allows professional trainers, experts, and teachers, as much as students to organize and curate information for the purpose of learning.

 

What I like very much is the Curatr promotional video, which says lots of true things about education and about the way we should carry it out in the future. The next-button-robot approach to information memorization needs to be replaced with a new approach: learning to understand how learners construct knowledge.


Curatr is about the construction of the scaffolding that allows people to learn and to find the resources that should help them best learn what they are interested into. 


Promising. Insightful. 8/10


Find out more:  http://www.curatr.co.uk/ 

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janlgordon's comment, February 29, 2012 11:11 AM
Another gem, thank you so much Robin!
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Introduction to Content Curation for Marketers by Sue McKittrick

Introduction to Content Curation for Marketers by Sue McKittrick | Content Curation World | Scoop.it

Liz Wilson: A good introduction for any marketer thinking about beginning with curation as part of their content marketing strategy. 

 

I chose this article because I sometimes think that we can easily assume that most everyone understands what curation is. But most probably the vast majority of small or medium-sized businesses do not (I'm thinking particulary of the UK).

 

Sue McKittrick (an analyst working on content strategy and more - http://www.psgroup.com/research_mckittrick.aspx) aims her introductory curation article at marketers who are confused about curation, or who have very little knowledge. 

 

As a real-world example she utilizes Adobe's highly successful online curated magazine www.cmo.com, while also providing a shortlist of some of the best enterpise curation tools available out there. 

 

If you are briefing a new client that is considering "content curation" as a strategy, this would be a useful article to leave with them. 

 

Full article: http://www.contentmarketinginstitute.com/2012/02/content-curation/ 

 


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How To Create a RSS Feed for a Specific Pinterest Board or User

How To Create a RSS Feed for a Specific Pinterest Board or User | Content Curation World | Scoop.it

Robin Good: News and content curators are always hungry for RSS feeds, as these are the best vehicle to receive any change-update from a web site without needing to go out and check. But not always, web public services that let users generate content, are open and happy to let you grab a RSS feed.


Case in point Pinterest. 


While the service provides a RSS feed for any user that includes all of the updates and posts he has made, these are all uncategorized and mixed together, regardless of which board they were collected in.


"To generate this RSS simply click on the user’s profile and select the RSS icon on the left of the page. Another way to do this is to add feed.rss to the end of the user’s profile; for example, if you want to see the latest pins by Felicia Day your RSS URL would look like this http://pinterest.com/feliciaday/feed.rss."


To get instead the RSS feed for a specific board, here is what you need to do:

"...first open the board (e.g. Felicia Day’s Geekin Board), then, remove the last “/” from the URL and add .rss – your end URL will look like http://pinterest.com/feliciaday/geekin.rss

The RSS feed will show you the last 20 or so pins created in that board rather than the full contents."


Useful. 8/10


Full article: http://sociable.co/social-media/how-to-generate-rss-feeds-for-a-pinterest-user-and-specific-pinterest-boards/  

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Leverage Your Scoop.it Best Picks on Pinterest: Jan Gordon Shows You How

Leverage Your Scoop.it Best Picks on Pinterest: Jan Gordon Shows You How | Content Curation World | Scoop.it

Jan Gordon: This is a post after my own heart, brought to my attention by gdecugis, thanks Guillaume, you know I love Scoopit, glad to spread the word about this winning duo, Pinterest and Scoopit.

 

Feel free to visit my other topic, Pinterest Watch to learn more about this social network

 

Here's my commentary based on my experience of using Scoopit and Pinterest

 

To me, Pinterest and Scoopit go hand and hand. They are both visual and it's important to consider if you're on Scoopit already or thinking about it, expressing yourself on both platforms, (if it makes sense for your business) because it can be very powerful. 

 

Here are some of the reasons it can help your business:

 

Scoopit is a platform that showcases your expertise, share your hobbies and other interests through content in a beautiful format. It is part of your online personna and it's a vibrant community I have met some wonderful people here.

 

Pinterest is also a community with some of the same people from Scoopit and many others, (new people are joining everyday). Linking your posts from Scoopit to your pins on Pinterest not only drives traffic to your scoopit site and visa versa but those people can see another side of you that you can't express there.

 

Pinterest is like a delicious menu of visuals that captivate and attract people to you. I have put all my business boards at the top and my interest boards underneath them.

 

Pinterest gives people the ability to see who you are beyond your posts. If you're a brand, this is where you can create an online story of text and visuals that gives consumers points of entry through common interests. It's a brilliant way to do business.

 

I could go on and on but I'll let you see for yourself how I've combined Scoopit and Pinterest together which continues to produce unbelievable results, increase in traffic and brand new relationships from both sites.

 

Commentary by Jan  Gordon covering "Pinterest Watch"

 

See my pinterest site here: [http://pinterest.com/jangordon/] - Click on the images and they lead you right back to my Scoopit topics.

 

Read post here: [http://blog.scoop.it/en/2012/02/24/you-can-now-share-your-scoops-on-pinterest/]


Via janlgordon
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janlgordon's comment, February 24, 2012 7:23 PM
Thanks so much Robin, I appreciate it!
Otir's comment, February 25, 2012 11:25 AM
Great insight, thank you! In the constant stream of innovations - sometimes fads too - it is comforting to find complete write-ups that give enough "meat" to what is going on online, and why some tools get traction.
Beth Kanter's comment, February 25, 2012 1:32 PM
Jan, thanks for bringing G's post to our attention. I'm excited about the combination of the two tools like you are! And thanks for including me in your collection!
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Drag and Drop News Curation: Storify for iPad Is Here

Robin Good: The new Storify news curation tool is now available for the iPad, bringing the ease of drag and drop to the curation world. 


"Founded in 2009, this seven person company has done a remarkable job surviving the market and being one of the major players in the world of content curation.


...


[Storify has been adopted by] 22 out of top 25 news sites in the United States...


Just like Twitter has their trending topics, Storify’s service allows people to keep track of the relevant social media trending topics. Users are able to tell their own story about these major events (like Whitney Houston or Greece’s economic downfall or even Madonna’s Super Bowl halftime performance), and embed them on their own website.


Be your own crowd-sourced storyteller, by dragging in tweets, status updates, photos, and videos from a variety of social networks in order to help you create a better story and telling experience."


(Source: http://bub.blicio.us/storify-launches-free-ipad-app-to-help-content-curation-on-the-go/)


Check out this video interview shot yesterday with the Storify team demonstrating the new app: http://youtu.be/u-Ua4LIbzMY 


The Storify app is free to download right from the iTunes store: http://itunes.apple.com/us/app/storify/id488223180?ls=1&mt=8


Find out more: http://storify.com/storify/storify-for-the-ipad-is-here 

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Joo Yeon Yook's curator insight, October 9, 2013 9:14 AM

정보를 퍼블리싱하는 인터랙션 방법이 다양화되는 중-

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How To Create Value, Give Visibility To Others and Make Money By Curating Presentations: The Note&Point Example

How To Create Value, Give Visibility To Others and Make Money By Curating Presentations: The Note&Point Example | Content Curation World | Scoop.it

Robin Good: Note and Point is an elegantly curated set of high-quality visual presentations selected and described/commented.


The collection is organized in four sections: Keynote, PowerPoint, PDF and SlideRocket.


This is a great example of how effective curation can create value, while providing greater visibility to the authors showcased and integrating an elegant and perfectly fitting advertising model (AdFusion) which is both inobtrusive and highly contextual. (I found the ads on Note&Point so interesting that I reloaded their home page multiple times to see them all, and clic the ones I was most interested in.)


Great example. Recommended. 9/10


Check it out: http://noteandpoint.com/ 

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What Is Curation and Why It's So Relevant? [Video]

Robin Good: A great video animation introducing some of the key ideas, dreams and concepts behind content curation.

 

From the video: "One of the most beautiful things about the Internet is this sort of radical discovery, where you start in a place that you are familiar with, that you trust, and then you drill down and down and chase the white rabbit and then you end up in some wonderland you didn't know existed.


The clip includes thoughts from some unique curators, picked and selected by Percolate, the company sponsoring this video. 


Inspiring. Insightful. 8/10


Find out more / watch original video: http://vimeo.com/38524181   

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Curate Your Video Collection: Chill Introduces Collections

Curate Your Video Collection: Chill Introduces Collections | Content Curation World | Scoop.it

Robin Good: If you are into curating video content, Chill has just enabled a long-awaited feature that allows any user to group videos into specific collections. 


I think that this is a great addition, which allows Chill to extend its video sharing and social networking platform role, to one of video curation platform as well.


In the video curation arena there are now over ten interesting services offering alternate ways to create thematic video channels.


I particularly recommend you to check:

http://shortform.com

http://redux.com  

http://yokto.com 

http://shuffler.tv 

http://mixd.tv 

among several others.


A key feature differentiator for video curation channels is in my eyes the ability to "play" a channel or collection in full screen, in a tv-like mode (similarly to what YouTube official Playlist feature allows), or better yet to select and program a selection within the collection to be watched on-demand.


Try it out now: http://chill.com/ 

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Credit and Attribution Are Fantastic Untapped Resources for Discovery, Not Duties: Maria Popova and The Curator's Code

Credit and Attribution Are Fantastic Untapped Resources for Discovery, Not Duties: Maria Popova and The Curator's Code | Content Curation World | Scoop.it

Robin Good: Maria Popova has just launched a classy and laudable initiative, focused on increasing awareness and in highlighting the importance of honoring always where or via who you have got to a certain article, report, video or image.


Credit and attribution are not just a "formal" way to comply with rules, laws and authors but an incredibly powerful emebddable mechanism to augment findability, discovery, sinergy and collaboration among human being interested in the same topic.


She writes: "In an age of information overload, information discovery — the service of bringing to the public’s attention that which is interesting, meaningful, important, and otherwise worthy of our time and thought — is a form of creative and intellectual labor, and one of increasing importance and urgency.


A form of authorship, if you will.


Yet we don’t have a standardized system for honoring discovery the way we honor other forms of authorship and other modalities of creative and intellectual investment, from literary citations to Creative Commons image rights."


For this purpose Curator's Code was created.


Curator's Code is first of all "a movement to honor and standardize attribution of discovery across the web" as well as a web site where you can learn about the two key types of attribution that we should be using:

a) Via - which indicates a link of direct discovery

b) Hat tip - Indicates a link of indirect discovery, story lead, or inspiration.


Each one has now a peculiar characterizing icon that Curator's Code suggests to integrate in your news and content publication policies. 


Additionally and to make it easy for anyone to integrate these new attribution icons in their work, Curator's Code has created a free bokkmarklet which makes using proper attribution a matter of one clic.


Hat tip to Maria Popova and Curator's Code for launching this initiative. 


Whether or not you will sign Curator's Code pledge, become an official web site supporting it, or adopt its bookmarklet instantly is not as important as the key idea behind it: by providing credit and attribution to pieces of content you find elsewhere, you not only honestly reward who has spent time to create that content, but you significantly boost the opportunity for thousands of others to connect, link up to, discover and make greater sense of their search for meaning.


Read Maria Popova introductory article to Curator's Code: http://www.brainpickings.org/index.php/2012/03/09/curators-code/ 


How to use the Curator's bookmarklet: http://vimeo.com/38243275 


Healthy. Inspiring. 9/10


Curator's Code official web site: http://curatorscode.org/ 


N.B.: Too bad that the Curator's Code bookmarklet doesn't work with Scoop.it, as the one excludes the other. But you could save the two codes for the special attribution characters in a text note and copy and paste whicever you need. Given the need for simplicity and integration this is not an ideal solution but I am sure that between Maria and Guillaume at Scoop.it they will find a way to make this work easily for all. Maria and Guillaume: what do you say?


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Beth Kanter's comment, March 11, 2012 1:01 PM
Thanks Robin for sharing and curating this article with your summary. I discovered it via Barbara Bray's collection where she had re scooped your scoop -- [and if following the curator's code added a via]. I came over here to rescoop (with a via!) because you are the original source and one of the links was broken (you corrected it and added an update) thus reminding me the importance of going to the original source. Here on scoop.it you can just follow the trail of the rescoop icon.

I am disappointed that the bookmarklet doesn't work together with the scoop.it one - but it would be great to have it integrated. Now to figure out how to rescoop it with the characters.
Robin Good's comment, March 11, 2012 1:12 PM
Hi Beth, thanks for your kind feedback. I was just out today for a video interview with Nancy White here in Rome, and she mentioned you as someone she likes for your ability to curate and make sense of things.

Re the integration of the curators' code icons, I have received feedback from Guillaume De Cugies of Scoop.it that he has been exchanging with Maria Popova and that he is looking with her for a way to integrate the two.

For now you can simply install the Curators' Code bookmarklet and use the "via"<a href="http://www.curatorscode.org" target="_blank" style="font-family:sans-serif;text-decoration:none" >&#x1525;</a> or hat tip <a href="http://www.curatorscode.org" target="_blank" style="font-family:sans-serif;text-decoration:none" >&#x21ac;</a> icons by copying and pasting their code into your scoops manually. The problem, at least for me is, that the scoop.it editing window is in the same position where the Curators' Code bookmarklet is and therefore I can't see both at the same time.

In any case I think it would be trivial for Scoop.it or any other tool to integrate such buttons directly into their system without having us to use two different tools for one task.
Dr. Karen Dietz's comment, March 11, 2012 9:36 PM
Many thanks Robin for the help! Somehow I missed the article -- computer fatigue probably :) I read it earlier today and look forward to using the codes. I'm thrilled to hear that scoop.it is looking into integrating them into the platform. Thanks for keeping us updated on this new, and important twist, for curating. Cheers -- Karen
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How Startups Can Gain Visibility and Reputation by Curating Great Content

How Startups Can Gain Visibility and Reputation by Curating Great Content | Content Curation World | Scoop.it

Jan Gordon: I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.

 

In this article the author refers to Robert Scoble, who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.

 

He says that just like Scobleizer, startups should use curation to catapult their online presence and influence. Curation is a useful approach for all companies but especially for startups:

 

Here's what especially caught my attention:

 

a) Thought Leadership   

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.

 

b) Hub of Information   

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.

 

c) Collections    

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.

 

d) Content with Commentary    

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000

 


One Takeaway: 

Successful curators often employ several of these approaches in addition to producing their own original content

 

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: http://bit.ly/zTGY37


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King of News: Find First the News You Are More Interested In - Upcoming Online Course with Robin Good

King of News: Find First the News You Are More Interested In - Upcoming Online Course with Robin Good | Content Curation World | Scoop.it

If you are an Italian reader of this channel you may be interested in knowing that on March 15 and 22 there will be an online course (in Italian) devoted to those who are interested in staying on top of the news in their niche, while saving time in finding what is really valuable.


King of News - Come Essere il Primo a Scoprire le News del tuo Settore nella Metà del Tempo - is the first of an long series of short courses that I will be offering in conjunction with the POP Campus from now until July and covering all steps needed to build a value-generating service online.

This new online course follows a recent two-day set that was devoted to "news curation" and which had been organized and sponsored by VPS with the title "Diventa il Nuovo Google".  


The specific focus of King of Nes is on "news discovery" and "topic monitoring" tools, as well as on techniques and strategies that helps news reporters, journalists and bloggers find the stories that may interest them the most.



**Special Bonuses for participants:


1) As a reader of this Scoop.it newsradar you can utilize the discount coupon "robingoodscoops" to redeem a full 20% discount on the entry ticket (10 available).


2) Participants to the course also get a 2 month free VIP access to a Scoop.it Business account (value $158)


More info: http://www.eventbrite.com/event/3029741037 

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How Large Organizations Can Leverage Curation: Shel Holtz

How Large Organizations Can Leverage Curation: Shel Holtz | Content Curation World | Scoop.it

From the original feature article by Liz Wilson on Paper.li:

 

"We asked Shel about how mid- to large-sized organisations can focus their curation efforts, and he outlines four ways organisations large and small can benefit now:

 

1. Curating news around events as an alternative to pitching for traditional media coverage: Take a product launch — they could curate who’s saying what from among their customers, partners and consumers. It’s an opportunity to create a resource and put it up on their media page.

 

2. Curating trusted, publicly accessible resources to increase reputation:

A high quality curation of content can reflect well on the organisation, increasing its reputation. It could be done by a team or a single employee, selecting what is relevant, pulling it into one place, commenting on why it’s important, and then making it accessible.

 

3. Giving employees access to social media, so they can share internally curated news outside the organisation...

 

4. Curating information to help employees work smarter: An example is external news on the intranet. Lots of intranets offer it, but often it comes from an external provider and is like a firehose — some of it not so relevant, and you can have multiple versions of the same story from different media outlets...."

 

More helpful info, tools and tips that can help large organizations leverage curation in the rest of the article here: http://j.mp/x06pAL


Via Giuseppe Mauriello
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Content Curators Will Be The New Great (Specialized) Newspapers [Video]

Robin Good: John McCarus, SVP for Brand Content at Digitas, ignites an interesting panel about content creation vs content curation.


This is the second in a series of three videos highlighting a 2012 conversation on the future of media on the social web organized by Ben Elowitz, CEO of Wetpaint.

The nicely edited video, brings up in its four minutes, some valuable takes and opinions on how curation is perceived, used and modulated to achieve different results and objectives.


From mere republishing and copying of someone else materials without attribution or credit (certainly not something to be categorized under "curation") to the new cadre of emerging journalists, who not only write, but also monitor, research, pre-digest and cull the most interesting content - not written by them - for their own audiences.


Key takeaways:


A curator is an editor, essentially. You become a trusted source by doing the hard work for your audience and telling them what’s important, whether you’ve written it or not.

Traditionally that’s been the role of great newspapers; now that function is being spread across the web.

Erick Schonfeld, TechCrunch


-> Publishers have a love / hate relationship with curators.


-> Curators help to expand a publisher’s reach, but the publisher risks losing credit (and traffic).


-> Curators who link back and republish only enough to pique interest will keep publishers happy.


It’s like the forest episode of Planet Earth: the animal eats the nectar and sort of destroys the plant but spreads the pollen all over.

Jason Hirschhorn, Media ReDEFined


Interesting. 7/10


Original video: http://vimeo.com/37553245 


Full article: http://digitalquarters.net/2012/02/video-rebooting-media-think-tank-content-creation-vs-curation/ 

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Jeff Makana's comment, March 2, 2012 3:34 AM
Great improvements on delivery of content Robin, Your analysis give the reader added insights. In support and solidarity!
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Market Your Products with Social Curation and Stimulate User Sharing with Evershare

Market Your Products with Social Curation and Stimulate User Sharing with Evershare | Content Curation World | Scoop.it

Robin Good: If your company is looking for ways to facilitate users exploration of your product catalog and sharing on other social media channels, Evershare provides a complete suite of tools, targeted at medium to large-sized companies that does this and more.


From the site: "EverShare provides everything a retailer needs to take full advantage of frictionless sharing on both Facebook and the ecommerce site while removing the hassle of maintaining Facebook APIs...


EverShare combines the power of frictionless sharing and social curation to drive dramatic increases in referral traffic (from frictionless) and on-site conversion (from socially curated content)."


Interesting. 7/10


Find out more: http://www.sociablelabs.com/frictionless/ 
 

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Martin (Marty) Smith's comment, February 27, 2012 10:15 PM
Very cool Robin, am going o check out and share with the boss. Marty
Robin Good's comment, February 28, 2012 1:38 AM
Thank you Marty!
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Create Topic Specific News Channels By Picking Your Favorite Twitter and FB Sources: NewsMix

Create Topic Specific News Channels By Picking Your Favorite Twitter and FB Sources: NewsMix | Content Curation World | Scoop.it

Robin Good: Similar to Paper.li, NewsMix.me allows anyone to easily create one or more news channels which automatically aggregate news and posts by your selected sources on Twitter (including "lists"), and Facebook.

You simply add the Twitter and FB accounts that you want to aggregate in a channel and your news channel is immediately created.

The look and feel of the final output is made up of a series of vertical blocks that showcase the tweet or FB content of each post and its related image.


P.S.: Unfortunately, rarely a Twitter stream or FB page is ever posting constantly on the same topic, making the aggregated result not as useful as it could be by allowing any source to be filtered for specific keywords.


Interesting. 7/10


Try it out:  http://newsmix.me/ 

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Pin Your Scoop: Create Visual Collections From Your Best Scoops

Pin Your Scoop: Create Visual Collections From Your Best Scoops | Content Curation World | Scoop.it

Robin Good: If you are looking for ways to let your scoop.it content to reach more people and to get discovered by those who are not yet aware of you, the new Pinterest integration in Scoop.it should certainly be a welcome addition.


With this new addition, not only you can share your curated stories inside your Scoop.it newsradar with your Facebook, Twitter, Linkedin, Tumblr and Wordpress friends, but you can also "pin" selected ones to create alternative "collections" on Pinterest.

One potentially good approach is the one of leveraging Pinterest to do what Scoop.it is not (yet) so good at. For example, after you have been curating a newsradar for a while, you can easily create "greatest hits" collections out of the best ones, or sub-thematic digests on specific topics, and Pinterest is a perfect tool to do that.

In essence you can "re-curate" your own curated news, in alternative ways which take advantage of Pinterest strength in building "visual collections" rather than news channels.


N.B.: To access the new "Pin it" button on Scoop.it, click the sharing button below any scoop and you will find it there next to the G+ one.

More info: http://blog.scoop.it/en/2012/02/24/you-can-now-share-your-scoops-on-pinterest/  
 

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janlgordon's comment, February 25, 2012 11:37 PM
Thanks you, great insights and suggestions Robin!
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Content Strategy for Brands: Curation Is Next | Digiday

Content Strategy for Brands: Curation Is Next | Digiday | Content Curation World | Scoop.it

Robin Good: Josh Sternberg at Digiday highlights a trend that is only going to get bigger in the near future: brands, as they realize the increasing need to be active publishers, are recognizing the problems and limitations that this task involves.


"The problem is publishing is a lot harder than it looks, or rather it’s a lot harder to do it with the consistency, day after day, that’s needed to build a long-term audience.


That’s leading some brands to hook onto the idea that their role lies more in the curation of content."


But in choosing this path, the article recommends, brands need to be careful in what and how much they curate. 


Here some valuable advice from the article:
 

"Brands need to be careful in not only what, but how much they curate.


There can’t be articles that make the reader question why a brand is sharing it.


Also, brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information, as readers will quickly determine the curated content — and thus the brand — is not worth their time.


Since consumers have their own tools for curating – Storify, Storyful, etc. – brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread."


Truthful. 7/10


Full article: http://www.digiday.com/publishing/brands-apply-for-content-curator-roles/ 

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janlgordon's comment, February 25, 2012 12:01 PM
Hi Robin,
I went to the link you gave me below and somehow it didn't work, can you tell me where to look, I would love to hear about the class you're teaching and see the channels you reviewed, thanks so much:-)
Robin Good's comment, February 25, 2012 12:09 PM
Hi Jan,
I tried the link now and it does work ok for me. In any case here's a screenshot of the tweet: http://i.imgur.com/wlb6n.jpg
Re the class and the channels reviewed these are not visible as this was a paid online course and only the participants got all of the recordings. :-(
I can confirm you that I reviewed your work and listed you as a top example of good curation work while detailing your strong traits.
janlgordon's comment, February 25, 2012 11:50 PM
I am truly honored, thank you for all your kind and encouraging words, coming from you that means a lot Robin.