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Robin Good's insight:
"Brands know that users share content. In fact, users create and share original content more than any other time in the history of civilization. And, brands understand that there’s an opportunity to surface and collect content related to the brand experiences."
For this very purpose, a growing number of content curation tools allow brands to gather, aggregate, filter and select the most relevant and interesting content posted by their own fans.
Lindsay Howard provides a short but quite useful introduction to four such tools and to their key traits and characteristics.
Informative. Resourceful. 7/10
(Image credit: Beautiful flowers by Shutterstock)