Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?
Via janlgordon
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tag "data"
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April 15 2014
Created
January 02 2011
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Author: Robin Good
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Via janlgordon
Robin Good's insight:
Yeah, we are finally realizing that in this info-glut, what stands out is not just the ability to share, to pass on, or to signal interesting stuff but more than ever the ability to make sense, illustrate, explain, give insight and to show relationships, trends and patterns among apparently unrelated things. Delete the scoop?
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Margot Bloomstein, a content strategist talks about how to combine curation to your content strategy by showcasing lessons she has adopted from museum curators and so much more.
What caught my attention:
**She talks about copywriting issues. Because a curator goes way beyond aggregating which is just gathering content, they arrange it in order of relevance, point out what you should pay attention to and many other important things. It takes a lot of thought to assemble pieces in a cohesive manner, add context to it, ad take it to the next level.
**It is appropiate to give the curator credit if you're going to repost or use it in any manner.
Via janlgordon Delete the scoop?
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Tom George's comment,
March 20, 2012 6:19 AM
Hey Pedro,
I am the founder of Internet Billboards, my name is Tom George. Do you think you will be curated more on this topic and building a nice Scoop.it page? The reason I ask is I can show you how you can auto share your Scoop.it selections to Internet Billboards. |
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From
databib
Robin Good: Databib is a collaborative, annotated "bibliography of primary research data repositories" which allows anyone to easily find, access and download records from open research data repositories. "Users and bibliographers create and curate records that describe data repositories that users can search." Databib has been developed with support from the Institute of Museum and Library Services. Find out more: http://databib.org/ Delete the scoop?
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Lots of people might know about this, some do not, no matter what, it's still good to see it in print. Human curation works and will play a significant role on the web.
Excerpt: After almost a decade, Google is somewhat sheepishly admitting that humans are, well, useful after all.
What Google is embracing -- finally -- is the emergence of human curation as a central and critical editorial effort in the increasingly noisy web. Curation, it seems, trumps robots when it comes to both interestingness and editorial tone and voice.
http://www.huffingtonpost.com/steve-rosenbaum/google-news-humans-beat-r_b_926641.html Via janlgordon Delete the scoop?
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Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters? Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?
Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.
From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.