Flipboard founder Mike McCue gives you an inside look behind 2.0.
|Scooped by Robin Good|
If you haven't tried it yet, here is a cool video with Mike McCue from Flipboard, where he showcases all of the new features that make Flipboard 2.0 such a cool new publishing tool.
I think anyone who doesn't have an iPad should check this video clip out as to get a basic idea of what FlipBoard now does, when it comes to curation and publishing, and HOW it does it.
From my own viewpoint I can't disagree with the fact that there is no easier way today to create and put together a good looking curated magazine. At least if you have an iPhone or iPad.
If you listen closely to the things that Mike McCue says, the focus is clearly on creating a cool-looking magazine in the easiest and fastest possible way.
This is the critical point.
The fad to put together cool looking magazines may not last very long, as we have already seen that the quality of curated publications that require little or no effort to be put together is generally very shallow.
Curation requires time, attention to details and no desire to do things in the least possible time. It's like collecting stamps while driving. Something is not right.
So the question is open: is FlipBoard going to generate a tsunami of cool-looking image-based "noise", or after the initial rush, these newly mint curated magazines could actually become valuable resources and "points of reference" in their respective industries or interest niches?
What do you expect? What do you see?
Original video: http://youtu.be/I9dv5QVs2_c