Content Curation ...
Follow
Find tag "ecommerce"
616.6K views | +101 today
Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by Robin Good
Author: Robin Good   Google+
Your new post is loading...
Scooped by Robin Good
Scoop.it!

Curated Shopping: eBay To Introduce Curation Features This Fall

Curated Shopping: eBay To Introduce Curation Features This Fall | Content Curation World | Scoop.it

eBay hired a Chief Curator from Bureau of Trade and will be introducing new social features to the site this fall, including Pinterest-like collections and Facebook-like follow buttons. Take a look in our exclusive sneak peek.

Robin Good's insight:



According to Ina Steiner on eCommerceBytes.com eBay has hired Michael Phillips Moskowitz to act as Chief Curator and Editorial Director and will be launching in the coming weeks its own curated collections features.


To see some of the upcoming curation features that eBay is going to offer to facilitate recommendations and trusted shopping among eBay 120 million active users, go and check out http://www.ebay.com/usr/ohjoystudio who is likely a beta user having already access to them.


"On her eBay Profile page, you can see her collections presented in very much the style of Pinterest boards."


Curated shopping collections are a powerful trust-enhancing method to help buyers share their know-how while helping others make more informed choices. eBay is only one among many other large online e-shops (Etsy and Amazon have both recently introduced similar features) to make curation features available to its users.



Interesting. Informative. 7/10


Full article: http://www.ecommercebytes.com/cab/abn/y13/m10/i01/s01 




more...
DSDomination's curator insight, November 7, 2013 2:36 AM

Start your own dropshipping business on eBay! Find out how at http:///www.AuctionDropship.com #ebay #dropshipping #makemoneyonline

Scooped by Robin Good
Scoop.it!

Curated eCommerce: Human Touch Is Everything

Curated eCommerce: Human Touch Is Everything | Content Curation World | Scoop.it

Curated e-commerce is already here, and if you promote, market or sell directly products online, it may be useful for you to look into the opportunities that creating or hosting curated collections can offer.


"Leveraging the effects of curated commerce will require extra time, effort and imagination.


However, it can have an extremely powerful impact on both shoppers and your brand. When it comes to influencing consumers, the human touch is everything."


From the article intro: "As we kick off 2012, one of the most prominent online trends is an increasingly diverse array of content curation platforms.


While sites like Digg and reddit have been around for years, a new crop of sites like Polyvore, Svpply and, most notably, Pinterest are allowing people to organize their favorite discoveries from around the web into themed collections that friends and contacts can follow.


...


Shoppers are turning to these curated experiences to help filter the Internet’s overwhelming amount of content down to manageable collections of products centered around shared taste.


Unless you know specifically what you want to buy (in which case, search is the weapon of choice), browsing curated collections can be the most interesting way to discover new products and retailers.


As an example of the power of human curation, just compare the results of a Google search for gloves with the same search on Pinterest.


Now ask yourself which search makes you want to buy something?"


Here two good examples: http://pinterest.com/decology101/preppy-cool/ 


http://pinterest.com/search/?q=gloves 


Read the full article: http://mashable.com/2012/01/18/curated-commerce-marketing/ 


(Curated by Robin Good)

more...
No comment yet.
Scooped by Robin Good
Scoop.it!

Guiding Customers To The Best Possible Products: That's What Retail Curation Is All About

Guiding Customers To The Best Possible Products: That's What Retail Curation Is All About | Content Curation World | Scoop.it

"The Motley Fool - As choice becomes overwhelming, the winners of the future retail war will be the ones who can help guide customers to the perfect products."

Robin Good's insight:



Motley's Fool contributor Andrew Marder   has written about the critical importance that curation will have for the retail universe by citing as relevant examples Netflix and Amazon.


Netflix for example officially states: "...instead of trying to have everything, we should strive to have the best in each category."


In short, curation looks to provide customers with the best possible products instead of the most products possible.


"Amazon has dabbled in curation through its lists system, which allows other users to make curated lists, and through its "customers who viewed this item also viewed..." capability.


...


The success of curation is going to come from the combination of massive selection and systematized suggestion.


The model that Amazon is skirting the edges of gives consumers the ability to both drive their own choices and discover new ways to spend their money. As the algorithms that choose these recommendations become more powerful, the businesses will find higher strike rates with the suggestions.


My comment: Undoubtedly, a growing trend emerging for online retailers is the need to focus on selecting and curating the most relevant products, rather than all of those available, for their specific tribe. This is why those retailers capable of finding and hiring quality curators (or leveraging their users passions) to organize and showcase their product line-ups will be enjoying greater conversions and sales than those simply using algo-based selections.  

Expert advice and trusted suggestions work a lot better than any algo.



Rightful. Insightful. 8/10


Full article: http://www.fool.com/investing/general/2013/05/23/the-future-of-retail-is-curation.aspx


(Image credit: Pair of shoes circle by Shutterstock)


more...
Alfred Hankell's curator insight, August 11, 2013 4:27 PM
Robin Good's insight:

 

 

Motley's Fool contributor Andrew Marder   has written about the critical importance that curation will have for the retail universe by citing as relevant examples Netflix and Amazon.

 

Netflix for example officially states: "...instead of trying to have everything, we should strive to have the best in each category."

 

In short, curation looks to provide customers with the best possible products instead of the most products possible.

 

"Amazon has dabbled in curation through itslists system, which allows other users to make curated lists, and through its "customers who viewed this item also viewed..." capability.

 

...

 

The success of curation is going to come from the combination of massive selection and systematized suggestion.


The model that Amazon is skirting the edges of gives consumers the ability to both drive their own choices and discover new ways to spend their money. As the algorithms that choose these recommendations become more powerful, the businesses will find higher strike rates with the suggestions.

 

My comment: Undoubtedly, a growing trend emerging for online retailers is the need to focus on selecting and curating the most relevant products, rather than all of those available, for their specific tribe. This is why those retailers capable of finding and hiring quality curators (or leveraging their users passions) to organize and showcase their product line-ups will be enjoying greater conversions and sales than those simply using algo-based selections.   

Expert advice and trusted suggestions work a lot better than any algo.

 

 

Rightful. Insightful. 8/10

 

Full article:http://www.fool.com/investing/general/2013/05/23/the-future-of-retail-is-curation.aspx