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What a Content Curator Needs To Know: How, Tools, Issues and Strategy
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Past Volume To Value: That's How The Future of Journalism Should Be - Keynote by Jeff Jarvis at #ijf15

To hell with mass media. Journalism, properly conceived, is a service, not a content factory. As such, news must be built on relationships with individuals a...
Robin Good's insight:


At the recent International Journalism Festival in Perugia, Italy, Jeff Jarvis, Professor of Journalism at CUNY, gave a keynote speech that provides valuable insight and advice as to where the future of news and journalism are headed. 


While the full keynote and the Q&A with the audience is recorded in full in this 55' mins long video, I have summarised here below his key points and takeaways, so that you can get at least a good basic idea of his viewpoints in under 3 mins.


The value of this keynote for content curators is the fact that Jeff Jarvis highlights and validates a process, mission and approach where the ability to collect, vet and curate information, resources and tools, to satisfy a specific need, is going to take a much more central and important role in the development of new forms journalism and in the evolution of the business models that will support it. 



Jeff Jarvis' Key 15 Takeaways on the Future of Journalism:



1. Mass audiences don't exist. 

This is just a way to look at people that served the mass media industry model.


2. Journalism is in the service business.

We must fundamentally rethink the way we produce the news, so that they actually serve specific people needs.


3. Journalism needs to specialise. 
Do what you do best and link to the rest. 


4. Relationships and listening

Need to listen and create relationships with their community

Need to understand what the problems and needs and intercept them


5. Journalists need to become community advocates 

Need to change how we evaluate waht we do as journalists

Must help people to make sense 


6. Community.

Move from media-centric to community-centric

Go to the community first, to observe, to ask and listen, before creating content that serve their needs


7. Membership.

This is not about subscriptions.

It is about collaboration and what we do with the community we serve.

People don't want to belong to a media organisation.

People want to be part of true passionate communities.

Community can contribute: Content, effort, marketing, resources, ideas, feedback, customer assistance, etc.


8. Beyond articles. 

Continuous live blogging, tweeting, data, etc.

There a lot more formats that can be used to create valuable content. 


9. Mobile is not about content delivery.

Mobile is about use cases

re-organise the news around the public specific needs we would create higher value that by following our own production cycle.

What about if we broke up news in hundreds of different use cases that specifically apply to mobile? 

For example: give me all the world news that count in 2 mins. 

Or: I want to know everything that happens about this story, in real-time

or: I want to connect with members of my community and accomplish something


10. We've to re-invent TV news

TV news sucks.

There is a lot of untapped tech that we can use.

Great opportunities to do better.


11. Business Models - Digital first

Every journalist is fully digital. 

Print comes after digital.

Print no longer rules the culture of a newspaper.


12. The traditional (ad-based) mass media business model kills journalism.

By importing the old business model of mass media onto the Internet, with reach and frequency, mass, scale, volume, we have corrupted journalism.

Clicks will inevitably lead to cats.

If your goal is more clicks you will put up more cats.

We have to move past volume, to value. 

We need give more relevance to our readers.

And we can do so only if we get to know them as individual members of a true communities. 


13. Paywalls are not the way to go.

The idea of selling content online doesn't work very well. Unless you are Bloomberg or someone who sells information that is very fresh and valuable for a specific need.


14. Native advertising is not going to save us.

Rather, with it, we may giving up our true last values, as our own voices, authority and our ability to tell a story. If we fool our readers into thinking that native advertising comes from the same people who gives them the news, we have given up our last asset. Credibility.


15. Rethink the metrics. 

Views, clicks, likes are no longer appropriate.

Attention is a better metric. (see Chartbeat).

The metric that is count to count most is going to be more qualitative than quantitative and it is going to be about whether we are valuable in people's lives. I don't know how to measure that, but we need to find out how to do it. 



My comment: This is a must-watch video for any journalist seriously interested in getting a better feel for the direction and focus that news and journalism will take. 


Insightful. 10/10



Original video: https://youtu.be/RsPvnVeo1G0 
(55':30")
Keynote: 0:00 to 29:43
Audience Q&A: 30:00 to 55:30 






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Gilbert C FAURE's curator insight, May 2, 2015 12:08 PM

for students in journalism near me

Serge Dielens * Branding * Reputation * Influence * Phygital Marketing Communication expert @ EdgeCommunication.be *'s curator insight, May 5, 2015 12:26 PM

Ce que la ("grande") Presse a peut-être oublié à un moment donné...victime de son arrogance/abondance?

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The Future of News Journalism Will Be Built Around Curation and Trust

Robin Good's insight:



Valuable insight for those interested in seeing how news curation and editor's choice approaches in journalism can benefit both the publisher and its audience a lot more than simply picking and aggregating interesting stories from other sites.


One key relevant difference between aggregating news stories from other sources and editorially curated content is the role of the curator, a tangible person with specific value and ethics who readers come to respect, identify with and ultimately trust for his / her choices in what they should be paying attention to.


"Editors could become curators, cultivating the best work from both inside and outside the newsroom. 
...
We can form a relationship with a good curator, sometimes even a two-way relationship when we can use social networks to start a conversation with them at any moment.


Curation and trust may indeed form the basis of a new symbiotic relationship between information seekers and subject-matter expert curators that will gradually displace the value of traditional algorithmic search.

"...some have even predicted that the future of finding content on the web will be through editorial curation, not search engine optimization.

In 2013, Brittany Botti, co-founder and social lead of the digital marketing agency Outspective wrote, “In the future, people will look to other people instead of algorithms to find what they are looking for.” 


The paper includes valuable links to examples of curated newsletters and other news publications. 


Truthful. 8/10


Original paper: http://www.brookings.edu/~/media/research/files/papers/2014/10/24%20news%20curation%20aggregation%20editors%20choice%20stone%20west/stone%20and%20west_editors%20choices_v04.pdf 


by Darrel West and Beth Stone
Governance Studies at Brookings
 



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Digital Curation Among Key Future Jobs: TheFutureShow with Gerd Leonhard

This is episode #3 of The Future Show (TFS) with Gerd Leonhard, season 1. Topics: In the future, most repetitive or machine-like tasks and jobs will be large...
Robin Good's insight:



Media and technology futurist Gerd Leonhard outlines his vision of the future of work given the many profound changes shaping the planet during the coming decades.


Key highlights: 


  1. We will be able to offload tedious, repetitive work to computers and robots who will replace rapidly many of our present jobs

  2. At the same time entirely new jobs will be created -
    for example:
    Digital Curation 
    Social Engineering
    Artificial Intelligence Designers 

  3. We are moving to right-brain work-jobs - that is: storytelling, emotions, creativity and imagination, negotiation 

  4. Education prepares us by having us learn things that we may need later. But in most cases we don't need those things but we rather need to know how to learn new things.

  5. More craftmanship-type of jobs like cooks, makers, hackers, coders, will fluorish as computers-machines cannot replicate such skills (yet)



Original video: http://youtu.be/X-PnJblNJng 


Full episode page: 

http://thefutureshow.tv/episode-3/ 




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Miloš Bajčetić's curator insight, May 27, 2014 1:40 AM

Very interesting video, but regarding point 3. that "We are moving to right-brain work-jobs" I must note there are no "right-brain" jobs. This left-right brain distinction is oversimplified neuromyth.

 

“The latest findings from the real neuroscience of creativity suggest that the right brain/left brain distinction does not offer us the full picture of how creativity is implemented in the brain.* Creativity does not involve a single brain region or single side of the brain.” (http://t.co/3l5nM7IsEi)

Stephen Dale's curator insight, May 28, 2014 5:46 AM

The future of work. 

Bettina Ascaino's curator insight, June 9, 2014 10:53 PM
Robin Good's insight:

 

 

Media and technology futurist Gerd Leonhardoutlines his vision of the future of work given the many profound changes shaping the planet during the coming decades.

 

Key highlights: 

 

We will be able to offload tedious, repetitive work to computers and robots who will replace rapidly many of our present jobs

At the same time entirely new jobs will be created - for example:
Digital Curation 
Social Engineering
Artificial Intelligence Designers 

We are moving to right-brain work-jobs - that is: storytelling, emotions, creativity and imagination, negotiation 

Education prepares us by having us learn things that we may need later. But in most cases we don't need those things but we rather need to know how to learn new things.

More craftmanship-type of jobs like cooks, makers, hackers, coders, will fluorish as computers-machines cannot replicate such skills (yet)

 

 

Original video: http://youtu.be/X-PnJblNJng ;

 

Full episode page: http://thefutureshow.tv/episode-3/ ;

 
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Algorithms: The Glue Between Content, Data and Insight

Algorithms: The Glue Between Content, Data and Insight | Content Curation World | Scoop.it
Robin Good's insight:


Lutz Finger, reports from SxSW on the topic of algorithms, curation and the future, as the skills of content creators, data analysts and code programmers are seemingly converging for the first time. 


Among others, he reports Steve Rosenbaum (founder of Magnify.net) significant own words at SxSW: "...a wise combination of human judgement enabled by algorithms will become the new king of content."


But while there are great new tools, startups and ideas leveraging the great potential of big data and human curation, there is a big, invisible danger, still looming on us.


"The danger is that any algorithm might fall prey to someone trying to influence it.

This might be the ones programming the algorithm or the users. We for instance saw governments trying to skew algorithms by introducing fake online personas (
Learn more about the US government persona-management software).
 

But the biggest and realest danger lies in us.

If we believe that there is only one truth and that is the one generated by a black-box algorithm we might be deceived easily."



Informative. Resourceful. 7/10



Full article: http://www.linkedin.com/today/post/article/20140320132545-6074593-the-age-of-the-algorithms-sxsw-summary 


See also: www.masternewmedia.org/future-of-search


Image: Bjoern Ognibeni - SxSW




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Georges Millet's curator insight, March 25, 2014 4:10 AM

Knowledge & life turning today into a (google) search. Algorithms are key!  

Stephen Dale's curator insight, March 26, 2014 4:35 AM

"We are in the era of the algorithm. They decide what news we will see, they decide which person is important and they will even merge more and more into our non-digital lives.

 

But the biggest and realest danger lies in us. If we believe that there is only one truth and that is the one generated by a black-box algorithm we might be deceived easily."

 

A reminder, then, that algorithm's should not take the place of critical thinking.

Mariale Peñalosa Arguijo's curator insight, March 26, 2014 9:44 AM

 

 10
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The Future Of Content Curation Tools - Part II

The Future Of Content Curation Tools - Part II | Content Curation World | Scoop.it
In the coming months and years, I expect content curation tools are going to play a very important role in many different fields.
Robin Good's insight:



Here is Part II of my look at the future of content curation tools and at what features and facilities they are likely to introduce in the coming months and years.


While In Part I I have looked at:

  • Display formats
  • Slicing & Dicing
  • Micro - Macro
  • Recurating
  • News discovery
  • Ownership
  • Credit & Attribution


In Part II I am checking out:

  • Preservation
  • Private collections
  • Full capture abilities
  • Monetization
  • Content types begging ti be curated
  • Beyond news, articles and mood boards
  • Specialized curation tools


Here's the full story: http://www.masternewmedia.org/content-curation-tools-future-part2/ 


See also: http://www.masternewmedia.org/content-curation-tools-future-part1/ 





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Stephen Dale's curator insight, December 19, 2013 3:51 AM

A useful summary of the current shortcomings in content curation tools and services, and what we features and innovations we might see in this developing market. From the author:

 

"In the near future it is likely that new content curation tools will provide more dedicated features for specific application and uses while becoming more aware of user needs that so far have not been taken into serious consideration (attribution, archiving, monetizing).

While large content curation hubs and platforms are likely to start realizing that their best value yet to be extracted is in the content being curated by their users, new tools will likely target more specific and professional uses rather than the general public needing simply to collect and repost content on their blog or social media channel."


Link to the full article: http://www.masternewmedia.org/content-curation-tools-future-part2/#ixzz2nuOEQZag

SMOOC's curator insight, February 20, 2014 1:27 PM

Interesting write up on content curation tools from Robin Good (pt. 2)

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Collaborative Curation and Personalization The Future of Museums: A Study Report

Collaborative Curation and Personalization  The Future of Museums: A Study Report | Content Curation World | Scoop.it

This report highlights a number of key trends that will have a significant impact on the user experience and design of future collections and museums.

Robin Good's insight:



Picture these scenarios:
 

  • The Victoria & Albert Museum, its collections depleted by massive repatriation, becomes a travel & tourism guide and international affairs ambassador in an increasingly globalized community
     
  • The Freud Museum, in the spirit of its namesake, becomes a provider of mental retreat and therapy (I wonder if the docents will be licensed psychoanalysis?)

These, according to the 40-page report Museums in a Digital Age” from Arups, may actually be some of the likely new profiles of prestigious museums 25 years from now.  


The report projects that:


"...future museums will see personalised content, new levels of sustainability and a visitor experience extended beyond present expectations of time and space."


  • A rising desire among audiences to shape their own cultural experiences (“Collaborative Curation”)
     
  • The opportunity for museum to become “curators of experiences” that extend beyond the boundaries of traditional exhibits or programs, or beyond the walls of the museum itself.


Source: http://futureofmuseums.blogspot.it/2013/11/museums-in-future-view-from-across-pond.html 

 
The idea of "collaborative curation" of museum collections by the actual users-visitors, is particularly fascinating. 

"Just as current consumer trends shift towards collaborative consumption, in the future, museums may employ new patterns of collaborative curation, allowing for individually curated experiences and giving the public greater control over both content and experience.

Increased visitor participation will allow people themselves to reinvent the museum experience, enabling content that can adapt to the preferences of users in real-time."


My comment: If you are a curator and are interested in exploring and understanding what the future of large collections and museums may look like and which forces are going to be driving such changes, this is a good report to read.


Insightful. Inspiring 8/10



Original Report: Museums in the Digital Age: 
http://www.arup.com/Publications/Museums_in_the_Digital_Age.aspx 


PDF: http://www.arup.com/~/media/Files/PDF/Publications/Research_and_whitepapers/2013_Arup_FRI_MuseumsintheDigitalAge_final_web.ashx 




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Jennifer Ryan's curator insight, November 10, 2013 5:04 PM

This is right up my alley. Looking forward to reading about trends and impacts.

Erica Bilder's curator insight, November 15, 2013 7:11 AM

I have nothing to add to Robin Good's terrific insights:

 Robin Good's insight:

 

 

Picture these scenarios:
 

The Victoria & Albert Museum, its collections depleted by massive repatriation, becomes a travel & tourism guide and international affairs ambassador in an increasingly globalized community
 The Freud Museum, in the spirit of its namesake, becomes a provider of mental retreat and therapy (I wonder if the docents will be licensed psychoanalysis?)

These, according to the 40-page report “Museums in a Digital Age” from Arups, may actually be some of the likely new profiles of prestigious museums 25 years from now.  

 

The report projects that:

 

"...future museums will see personalised content, new levels of sustainability and a visitor experience extended beyond present expectations of time and space."

 

A rising desire among audiences to shape their own cultural experiences (“Collaborative Curation”)
 The opportunity for museum to become “curators of experiences” that extend beyond the boundaries of traditional exhibits or programs, or beyond the walls of the museum itself.

 

Source: http://futureofmuseums.blogspot.it/2013/11/museums-in-future-view-from-across-pond.html ;

 The idea of "collaborative curation" of museum collections by the actual users-visitors, is particularly fascinating.  "Just as current consumer trends shift towards collaborative consumption, in the future, museums may employ new patterns of collaborative curation,allowing for individually curated experiences and giving the public greater control over both content and experience.
Increased visitor participation will allow people themselves to reinvent the museum experience, enabling content that can adapt to the preferences of users in real-time." 

 

My comment: If you are a curator and are interested in exploring and understanding what the future of large collections and museums may look like and which forces are going to be driving such changes, this is a good report to read.

 

Insightful. Inspiring 8/10



Original Report: Museums in the Digital Age: 
http://www.arup.com/Publications/Museums_in_the_Digital_Age.aspx ;

 

PDF: http://www.arup.com/~/media/Files/PDF/Publications/Research_and_whitepapers/2013_Arup_FRI_MuseumsintheDigitalAge_final_web.ashx 

 

Amanda Gregorio's curator insight, October 10, 2014 4:36 PM

Interesting notion

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Why Crowdsourcing Future Is Moving To Curation, Synthesis and Things

Why Crowdsourcing Future Is Moving To Curation, Synthesis and Things | Content Curation World | Scoop.it
Robin Good's insight:



Gaurav Mishra does an excellent job in explaining and illustrating in greater depth the concepts and ideas introduced in his presentation: Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content to Things.


The key axiom in the article is that crowdsourcing is slowly shifting: 

a) in terms of input: from creation to curation,

b) in terms of output: from search to synthesis, and

c) in terms of focus: from content to things.


For example when it comes to input, we are moving from crowdsourcing platforms that helped us to create logos or simple graphic designs to new services that will actually curate for us the best design candidates to take into consideration.


A great enlightnening example of this shift, can be seen by looking at one of the many excellent resources listed in this article: ImageBrief, an online service which connects creatives with photographers, who themselves handpick images from their hard disks to match the criteria listed in the submitted creative briefs. 


My comment: Gaurav comprehensive vision and ability to spot relevant shifts and trends is not only uncanny, but also systematic. No matter which article or presentation you look at in his collection you can be sure to find something always of value. 


Excellent. Insightful. Resourceful. 9/10


Full article: http://gauravonomics.com/future-crowdsourcing-trends/ 





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María Dolores Díaz Noguera's curator insight, November 16, 2013 8:13 AM

Great one.

Olinda Turner's curator insight, November 20, 2013 5:57 PM

Although directed at content marketing, these ideas translate into technical communications where users are trying to help each other find the best technical content. I totally agree that the fundamental way in which we communicate through content is shifting.

irene's curator insight, January 10, 2014 9:16 AM

Perché il futuro del Crowdsourcing va in direzione della cura, sintesi e cose varie.

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Guiding Customers To The Best Possible Products: That's What Retail Curation Is All About

Guiding Customers To The Best Possible Products: That's What Retail Curation Is All About | Content Curation World | Scoop.it

"The Motley Fool - As choice becomes overwhelming, the winners of the future retail war will be the ones who can help guide customers to the perfect products."

Robin Good's insight:



Motley's Fool contributor Andrew Marder   has written about the critical importance that curation will have for the retail universe by citing as relevant examples Netflix and Amazon.


Netflix for example officially states: "...instead of trying to have everything, we should strive to have the best in each category."


In short, curation looks to provide customers with the best possible products instead of the most products possible.


"Amazon has dabbled in curation through its lists system, which allows other users to make curated lists, and through its "customers who viewed this item also viewed..." capability.


...


The success of curation is going to come from the combination of massive selection and systematized suggestion.


The model that Amazon is skirting the edges of gives consumers the ability to both drive their own choices and discover new ways to spend their money. As the algorithms that choose these recommendations become more powerful, the businesses will find higher strike rates with the suggestions.


My comment: Undoubtedly, a growing trend emerging for online retailers is the need to focus on selecting and curating the most relevant products, rather than all of those available, for their specific tribe. This is why those retailers capable of finding and hiring quality curators (or leveraging their users passions) to organize and showcase their product line-ups will be enjoying greater conversions and sales than those simply using algo-based selections.  

Expert advice and trusted suggestions work a lot better than any algo.



Rightful. Insightful. 8/10


Full article: http://www.fool.com/investing/general/2013/05/23/the-future-of-retail-is-curation.aspx


(Image credit: Pair of shoes circle by Shutterstock)


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Prof. Hankell's curator insight, August 11, 2013 7:27 PM
Robin Good's insight:

 

 

Motley's Fool contributor Andrew Marder   has written about the critical importance that curation will have for the retail universe by citing as relevant examples Netflix and Amazon.

 

Netflix for example officially states: "...instead of trying to have everything, we should strive to have the best in each category."

 

In short, curation looks to provide customers with the best possible products instead of the most products possible.

 

"Amazon has dabbled in curation through itslists system, which allows other users to make curated lists, and through its "customers who viewed this item also viewed..." capability.

 

...

 

The success of curation is going to come from the combination of massive selection and systematized suggestion.


The model that Amazon is skirting the edges of gives consumers the ability to both drive their own choices and discover new ways to spend their money. As the algorithms that choose these recommendations become more powerful, the businesses will find higher strike rates with the suggestions.

 

My comment: Undoubtedly, a growing trend emerging for online retailers is the need to focus on selecting and curating the most relevant products, rather than all of those available, for their specific tribe. This is why those retailers capable of finding and hiring quality curators (or leveraging their users passions) to organize and showcase their product line-ups will be enjoying greater conversions and sales than those simply using algo-based selections.   

Expert advice and trusted suggestions work a lot better than any algo.

 

 

Rightful. Insightful. 8/10

 

Full article:http://www.fool.com/investing/general/2013/05/23/the-future-of-retail-is-curation.aspx

Phyllis Shapiro's curator insight, July 13, 2014 8:02 PM

Here it is!

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Why Google, Yahoo and Others Are Making You Think RSS Is Dead: Lockdown

Why Google, Yahoo and Others Are Making You Think RSS Is Dead: Lockdown | Content Curation World | Scoop.it
Robin Good's insight:


Marco Arment the creator of Instapaper, has an excellent and provocative piece on why Google is closing down all of its RSS appendages (they just closed also the RSS feeds in Google Alerts) and the logic behind this strategy.


He writes: "Officially, Google killed Reader because “over the years usage has declined”.1 I believe that statement, especially if API clients weren’t considered “usage”, but I don’t believe that’s the entire reason.

The most common assumption I’ve seen others cite is that “Google couldn’t figure out how to monetize Reader,” or other variants about direct profitability. I don’t believe this, either. Google Reader’s operational costs likely paled in comparison to many of their other projects that don’t bring in major revenue, and I’ve heard from multiple sources that it effectively had a staff of zero for years. It was just running, quietly serving a vital role for a lot of people."


"The bigger problem is that they’ve abandoned interoperability. RSS, semantic markup, microformats, and open APIs all enable interoperability, but the big players don’t want that — they want to lock you in, shut out competitors, and make a service so proprietary that even if you could get your data out, it would be either useless (no alternatives to import into) or cripplingly lonely (empty social networks).


Google resisted this trend admirably for a long time and was very geek- and standards-friendly, but not since Facebook got huge enough to effectively redefine the internet and refocus Google’s plans to be all-Google+, all the time.4"


Provides better perspective on RSS, Google, FB and Twitter and your future relationship with RSS.



Must-read article. 9/10


Full article: http://www.marco.org/2013/07/03/lockdown


(Image credit - RSS logo - Shutterstock)



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Ashish Rishi's curator insight, July 4, 2013 11:49 PM

Love you Marco!!!  Agreed  and couldn't have asked for more. Internet to me was the ultimate democratization tool , a leveler, a ground playing field that challenged all institutions that had unnecessary walls around them - say educational institutions , you loved them, but they were for a fortunate few. Internet platforms  ( including google) were formed for the love of internet, they have milked it enough and why not ? but now these guys are trying to become to old school walled gardens, I just hope that in doing so , they don't lose the charm that defines them.

Laura Brown's comment, July 6, 2013 2:43 PM
This is like the AOL model of the Internet which they offered years ago. People thought they were online but they were only online via AOL which mean AOL controlled what they say, how they saw it, etc. Many people were fine with the AOL version of the Internet. People who just wanted to look at email and use chat forums for personal reason and put up a personal home page, etc. However, the people who did not like being restricted or confined choose to opt out of AOL and use other ISP's (Internet Service Providers). I'm not surprised Google wants to take several steps back and go that way, take control of what people are allowed to see and make sure the ads are featured versus having the option to block them. They have already gone several steps backwards in bringing back pop up ads. No one seems to protest those, or the video and other bulky ads which take up a lot of bandwidth. People had a large voice against all that when it was still the artists, scientists and other geeks who ruled online. Now it is the marketers and the Internet reflects the change in a big way. It's like one big ad soup. Google just wants to tie it all up in a neat bundle.
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The Future of YouTube is Topic-Specific Video Channels Curated by Experts Like You

Now that there are several days worth of video content being uploaded to YouTube every minute, there is a growing necessity for there to be a curation system...
Robin Good's insight:


Tim Schmoyer of VideoCreators.tv has a short "opinion" video about YouTube and the future of video curation.


I think he is right on the mark, and what he sees coming next is exactly what will happen.


He also has a great video curation example to show.



Rightful. 7/10


Original video: http://www.youtube.com/watch?v=pgpNSrMFjms



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Lydia Gracia's curator insight, February 4, 2013 2:58 AM

We often forget that different kind of contents exists... Run to your hangouts!

Therese Torris's curator insight, February 4, 2013 5:34 AM

Tim Schmoyer and Reelseo http://www.reelseo.com/ are good people/company to know anyway

Mattia Nicoletti's curator insight, February 4, 2013 7:00 AM

As written content curation is the new opportunity of journalism, video content curation can really open to thousands of channels. 

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Content Surplus as a Bankable Trend: Content Curation and the Future as seen by Steve Rubel

Content Surplus as a Bankable Trend: Content Curation and the Future as seen by Steve Rubel | Content Curation World | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

Here a few highlights from the article:

 

"Content surplus as a bankable trend: In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

 

a) Be knowledgeable and well read on your subject matter of choice;

 

b) Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;

 

c) Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

People want to connect with the human element of a brand and those that work for the organisation.

 

Journalists and media are now community managers. The have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

Steve’s top three emerging trends for media?

 

1) Building business models that incorporate curation;

 

2) Increased data mining and analytics about real-time engagement with media content;

 

3) The increased importance of facebook’s open graph.

 

 

Read the full article http://j.mp/H17F45

 

Original video: http://www.youtube.com/watch?v=lSRhDqeBtmg


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Humans More than Google Set To Become Key Trusted Sources of News

Humans More than Google Set To Become Key Trusted Sources of News | Content Curation World | Scoop.it
Robin Good's insight:



It is only a matter of time before trusted aggregators and human curators will become the main sources of reliable information for most people.

In fact, the January release of the 2015 Edelman Trust Barometer shows that for the first time ever, the informed public trusts more search engines - aka Google - than traditional news and media outlets. 


In other words, most people prefer to see a filtered and selected variety of news from different sources, than seeing just the stories coming out of one news publisher.


Even more interesting is the fact that "Seventy-two percent trust information posted by friends and family on social media, blogs and other digital sites, while 70 percent trust content posted by academic experts." as it highlights the fact that Google and search engines may be only an intermediary step in the journey toward a news ecosystem that will see trusted human editors, experts and curators for individual subjects who aggregate and curate content from multiple sources as the key reference points for news.




This is must-read data for anyone interested in seeing where the future of news and search are headed.


Enlightening data. 9/10



original article:  http://www.edelman.com/post/intellectual-property-trust-age-digital-media/ 






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Kathleen Gradel's curator insight, February 5, 2015 8:14 PM

Click to Robin Good's Scoop.it, for his astute comments on this article: http://curation.masternewmedia.org/

Harold Thwaites's curator insight, February 7, 2015 3:42 AM

Better humans than GOOGLE..... YES!

Catherine Hol's curator insight, February 7, 2015 12:03 PM

People have less trust in "owned media", and want information from a variety of sources online.

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The Future of Universities Is In Becoming Masters of Curation

The Future of Universities Is In Becoming Masters of Curation | Content Curation World | Scoop.it
Robin Good's insight:



Martin Smith, Chief Revenue Officer at Noodle, has written an interesting article highlighting how the future of universities is about to be completely transformed, and how, similarly to what is happening in the music industry, curators, or those organization acting in such role, will play a dramatically important role in the future of higher education.


Key factors that will make this a reality are:


  • The price of content will freefall over the next seven years.

  • The supply of learning content will swell.

  • Education will increasingly be personalized.
     

"Universities will be masters of curation, working as talent agencies. They’ll draw royalties and license fees from the content professors create and curate.

In many ways, the role of the best universities will become even more focused on identifying, investing in, and harvesting the returns from great talent."



Insightful. Right-on-the-mark. Must-read. 9/10


Full article: http://qz.com/223771/universities-are-the-record-labels-of-education/ 


See also: http://www.masternewmedia.org/curation-for-education-and-learning/ 









 

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Jeroen Boon's curator insight, July 12, 2014 10:39 AM

Exciting article about the future of our universities! 

Olga Senognoeva's curator insight, August 12, 2014 4:39 AM

"... Как будет выглядеть будущее образования?


1. Цена содержания будет свободное падение в течение ближайших семи лет. Мы услышали первые раскаты прошлом году, когда Верховный суд постановил , что американские владельцы авторских прав не может остановить импорт и перепродавать, защищенных авторским правом контента легально продаются за рубежом, прокладывая путь для глобального рынка учебников.


2. Поставка учебных материалов будет набухать. Это может показаться нелогичным, но, как мы движемся в сторону глобального рынка за содержание, создатели будет цена берущих, не в состоянии командовать много переговорах, учитывая огромный размер распределительных платформ (думаю Itunes). В то время как это может сделать меньше смысла для профессора в Нью-Йорке, чтобы написать книгу, она делает много смысла для одного в Мумбаи.


3. Образование будет персональной. С содержания обучения предоставляется по требованию, студенты будут более иметь возможность строить программы на получение степени из широкого спектра учреждений, предлагающих особые курсы.
Университеты будут властвовать курирование, работая талантов агентств. Они нарисую роялти и лицензионные платежи от содержания профессора создания и хранения. Во многих отношениях, роль лучших университетов станет еще больше ориентирован на выявление, инвестируя в и уборки отдачу от большого таланта.


Студенты являются победителями здесь. Снижение стоимости содержания в сочетании с усилением конкуренции среди профессоров, и более низкой средней рентабельности для университетов в профессора, приведет к снижению затрат на обучение и больших профессоров choice.Great с междисциплинарных знаниях великих кураторов-увидим лицензии и лицензионных платежей подняться как они Команда эффект масштаба в распределении. Существующие институты с большими запасами станет лейблов: платформы, которые инвестируют в большой талант. И распределительные платформы, викария содержание будет делать хорошо, командуя как эффект масштаба и охвата."

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Six Key Content Curation Insights Emerging from the Leaked NY Times Executive Summary

Six Key Content Curation Insights Emerging from the Leaked NY Times Executive Summary | Content Curation World | Scoop.it
It's an astonishing look inside the cultural change still needed in the shift to digital — even in one of the world's greatest newsrooms. Read it.
Robin Good's insight:



The leaked New York Times memo of less than a week ago is making the round on the Internet, as it touches upon many of the key issues and opportunities any news journalism operation is facing today.


From my personal viewpoint the most interesting aspect of this lengthy 97-page memo is how much curation, news and content curation specifically, are part of the future view being described in it.


Since, even trying read the in-depth curated version of the leaked NY report done by the excellent Nieman Lab it may take you in excess of 30 minutes, I have extracted and highlighted here below only the points that are specifically relevant to curators and to anyone researching the future of content curation within the context of news and journalism.

Here, six key points to pay strong attention to:


  1. ...resurfacing archival content. The report cites this passage: "“We can be both a daily newsletter and a library — offering news every day, as well as providing context, relevance and timeless works of journalism.” 


  2. ...restructuring arts and culture stories that remain relevant long after they are initially published into guides for readers.


  3.  ...consider tools to make it easier for journalists, and maybe even readers, to create collections and repackage the content.


  4.  allow readers to easily follow certain topics or columnists.


  5. better tagging of the info and content being published.


  6. focus on the less glamorous work of creating tools, templates and permanent fixes that cumulatively can have a bigger impact by saving our digital journalists time and elevating the whole report.



Nieman Lab curated report of the NY leaked Executive Summary document: http://www.niemanlab.org/2014/05/the-leaked-new-york-times-innovation-report-is-one-of-the-key-documents-of-this-media-age/ 



Original leaked copy of NY report: http://www.scribd.com/doc/224608514/The-Full-New-York-Times-Innovation-Report 

97-pages




 

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The Future of Search May Not Be About Google: It's You In The End Who Will Decide

The Future of Search May Not Be About Google: It's You In The End Who Will Decide | Content Curation World | Scoop.it
There is a evil side of Google which revealed itself in the Filter Bubble, invasion of privacy, the lack of transparency, in the monopoly induction of behavior and especially in what is happening in the search environment.
Robin Good's insight:



The future of search may not just be about Google and Bing. In the future of search, believe it or not, there are going to be a lot of people like you and me who will be providing much more helpful information guidance to specific requests than Google could ever do.


I know this sounds probably unrealistic to you, but I think there are now many good indications that this likely going to happen much sooner than you expect.


One of the key reasons why, human beings will start to reclaim this highly valuable search territory, is the fact that in the last few years we have slowly but deeply surrendered our ability to evaluate, decide and select what is "real" to Google's own algorithms, in ways that can only be detrimental to us.


You have probably read in recent times that Google is moving to use "semantic search" rather than the keyword-based approach it has been using until now. 


Do you know that "in semantic search, the decisions are not based on statistics, but rather on world models"?


"How about searching for "Dictators of the World?" The results, which include a list of famous dictators, are not just the judgment of whether someone is a dictator, but also an implicit judgment of choosing individual examples for the concept of a dictator. 


When building knowledge over concepts such as "Dictator" in the search engines, we are implicitly accepting a set of assumptions."


"It is needed to question and monitor these models, for in the past, the significance was only in the human mind. Now, it is also in the mind of the engines that forward us information. 


The search bears an editorial point of view, and its results reflect this point of view. 


We can’t ignore the assumptions behind these results. The invisible judgments will frame our conscience."


Here is a must read article by Zeh Fernandes, that wants to ignite an open discussion about "how the Google monopoly is affecting the way we search for and receive information on the internet".


I think that this is a topic deserving the highest attention and I highly recommend to read in full this excellent article, especially to content curators, information librarians and any other individual concerned with our future ability to vet, organize and make sense of the ocean of information surrounding us.


Alternative search tools and content curators are the future.



Good reminder of what we are eating daily. Insightful. Eye-opening. 10/10


Read this: http://zehfernandes.com/the-evil-side-of-google/ 








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Stephen Dale's curator insight, January 13, 2014 5:58 AM

People who use Google are given the impression that they are interacting with the data out there, but they are actually interacting with Google and its view of the world.

 

"They are prediction engines that constantly refine a theory about who you are and what you are going to do or want next. Together, they create an universe of data for each one of us."

"In a 2010 paper published in the Scientific American journal, Tim Berners-Lee warned about companies developing ever more “closed” products and “data islands”.

"Morville, in his book Search Patterns, says that the first and second results receive 80% of attention. The vertical approach suggests to the user the idea of a single result that fully answers the question, enclosing possibilities and preventing alternative realization."


Or in other words, is our acceptance of what we see in search results eroding our ability (or willingness) to consider alternatives and employ critical thinking?

Lucy Beaton's curator insight, January 16, 2014 8:21 PM

This is alarming.  We, as Teacher Librarians, need to be aware of the ramifications of this.

Mrs. Dilling's curator insight, February 13, 2014 11:52 AM

My favorite statement, "we must always be aware and well informed about the intentions of companies, and never stop having multiple options for any service."

 

This article was an eye opener for me. I had never questioned Google before.

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The Future Of Content Curation Tools - Part I

The Future Of Content Curation Tools - Part I | Content Curation World | Scoop.it
Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.
Robin Good's insight:



I have been testing and trying so many different content curation tools that I have been developing a good sense of what is needed most when it comes to searching, collecting, organizing and presenting information collections online.


In this two-part article I have outlined what I expect to be the most relevant changes and innovations that will be likely integrated in the content curation tools already available out there or that will become the key foundations for new ones that are yet to appear.


My article doesn't pretend to be a guide or a comprehensive catalogue of all the features that content curation tools should consider integrating, but simply an exploratory journey into some of the areas and features where I see a need for better support and where I expect to be surprised the most next.


Follow me in this short journey and add to the comments what are your personal expectations and needs on this front.


Full article: http://www.masternewmedia.org/content-curation-tools-future-part1/ 







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Lucy Beaton's curator insight, January 7, 2014 11:01 PM

Teacher Librarians curate as part of their job for teachers and students in their schools.  What's ahead?  Good article.

SMOOC's curator insight, February 20, 2014 1:27 PM

Interesting write up on content curation tools from Robin Good (pt. 1)

TeresaSiluar's curator insight, April 12, 2014 1:34 PM

Artículo de Robin Good en el que habla de las posibilidades de las herramientas de content curation.

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From News as Reporting To News as a Gateway To Learn In Depth About a Topic

From News as Reporting To News as a Gateway To Learn In Depth About a Topic | Content Curation World | Scoop.it
Robin Good's insight:



It's the second time that I go back to this insightful article by Jonathan Stray, dating back to 2011, but which was visionary and rightful then as it is still now. The first time I did, right after it came out, I didn't actually realize in full how relevant and important was the idea being communicated through it.


On the surface the article talks about an hypotethical Editorial Search Engine as a desirable news app. But if you look just beyond the surface, which is by itself fascinating, in essence, Mr. Stray indicates how useful and effective it would be if news publishers moved on from reporting and into 100% curated coverage of a certain topic, issue or story, opening a fascinating discovery gateway around each story and allowing in time for these streams to intersect and interconnect with each other.


By doing this, we can not only make the news much more interesting and relevant, but we can transform them into instruments for in-depth learning about anything we are interested in.


In this light the future of news could be very much about Comprehensively Informing an Audience on a Specific Topic. And if you stop enough time to re-read it and think about it, this is a pretty powerful and revolutionary concept by itself.


He specifically writes: "Rather than (always, only) writing stories, we should be trying to solve the problem of comprehensively informing the user on a particular topic."


"Choose a topic and start with traditional reporting, content creation, in-house explainers and multimedia stories. Then integrate a story-specific search engine that gathers together absolutely everything else that can be gathered on that topic, and applies whatever niche filtering, social curation, visualization, interaction and communication techniques are most appropriate."


Jonathan Stray makes also a very inspiring connection to Jay Rosen of NYU and his idea of covering 100% of a story which in my view correctly anticipated the niche content curation trend while going beyond it in its effort to explore gateways to innovation. 

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Insightful. Visionary. Inspiring. 9/10

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Kristina Schneider's curator insight, October 26, 2013 1:36 PM

"Rather than (always, only) writing stories, we should be trying to solve the problem of comprehensively informing the user on a particular topic."

Yes! 

Michael Britt's comment, October 27, 2013 12:27 PM
I think the points above are excellent. I only wish "content consumers" if you will, agreed with this message. I say that because I have been critisized by one consumer because he didn't feel that I gave him ENOUGH content on a topic. In other words, in many content consumer's minds, A LOT OF CONTENT = VALUE. Hopefully the public is going to realize that this is not true.
Stephen Dale's curator insight, October 29, 2013 1:56 PM

A useful article on the  role of journalists by Jonathan Stray. He postulates that rather than writing stories, journalists should be trying to solve the problem of comprehensively informing the user on a particular topic, by applying filtering, social curation, visualistion and interaction with their audience. I think the professional press has woken up to this, and commend the Guardian for their insightful reporting. 

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The Five Laws of The Content Curation Economy by Steve Rosenbaum

The Five Laws of The Content Curation Economy by Steve Rosenbaum | Content Curation World | Scoop.it
Robin Good's insight:



Steve Rosenbaum (the author of Curation Nation) strikes some pretty powerful chords that fully resonate with my vision and expectations about the future of content curation.


On the assumption that "The speed, scale, and number of distinct elements of produced content will double every 24 months." (call it Rosenbaum law) he rightly asserts that, as if there was already enough content, we are going to be literally inundated by tons of it soon.


In this light content curation is much more than what content marketing providers would have you think (save some time and get more interesting content out). Content curation is rather a socially critical activity that will make it possible for people to learn, find the information they need and indpendently evaluate what product to buy.


Steve Rosenbaum outlines five principles around which the economy of content curation will establish itself. They are:


The First Law: People don’t want more content, they want less. 



The Second Law: Curators come in three shapes... 



The Third Law: Curation isn’t a hobby, it’s both a profession and a calling. Curators need to be paid...



The Fourth Law: Curation requires technology and tools to find, filter, and validate content...



The Fifth Law: Curation within narrow, focused, high-quality categories will emerge to compete with...



My comment: Steve Rosenbaum is right on track with this one and his five principles are 100% correct. If you are into content curation for the long ride, read them again.



Rightful. On track. 9/10


Full article: http://www.thevideoink.com/features/voices/the-coming-age-of-the-curation-economy-building-context-around-content/ 




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wanderingsalsero's curator insight, October 20, 2013 8:09 PM

Makes sense to me.

Julie Groom's curator insight, October 23, 2013 4:48 AM

Curating - how to manage it. And curation experts already exist - they're called Librarians!

John Thomas's curator insight, February 9, 2014 12:29 PM
The Five Laws of The Content Curation Economy by Steve Rosenbaum
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Deep Design Turns Chaos Into Curation: Thomas Goetz [Video]

Thomas Goetz, Executive Editor, WIRED discusses "How to Spot the Future"."
Robin Good's insight:


Last year, at the WIRED Business Conference 2012, Thomas Goetz, a Wired executive editor, presented on an interesting topic entitled: How To Spot the Future.


In it, he presented seven rules for identifying the trends, technologies and ideas that will change the world. An activity that Wired editors should supposedly be very good at.


Rule number six in Mr. Goetz presentation is "Demand Deep Design", an elegant way of saying that "curation" and the ability to do so effectively, is and will be a characterizing trait of companies capable of changing the world.


"Stripping away unnecessary info..."

"companies that help us organize our lives..."

"entities that help us understand information"


All these are all easily recognizable traits of those working, directly or indirectly, to help us better manage the large amount of information we are increasingly confronted with.


The ability to do so, is a "design ability", because it encompasses the whole purpose, reason to be and scope of an object, piece of information or tool.


And indeed, it looks like but inevitable (unavoidable), that those individuals and companies who will devise new and better ways to help us manage the info tsunami, will have a fast growing demand coming their way.


"Deep Design turns chaos into curation."


Specific video segment starts at: 8':04"

duration: 1':47"

or go to:

Video URL (specific segment)  : http://fora.tv/2012/05/01/WIRED_Business_Conference_How_to_Spot_the_Future#chapter_08


Download full original video .MP4: http://fora.tv/download?cid=15486&fid=110671&sid=ZeRp3KhvVSYluF0TR1u%2BUeQFrBGtHE6yVaA%2Ff8a1kIc%3D&api=11934220-3fda-11e2-a25f-0800200c9a66

(Duration: 12 min - File size: 49MB)



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siobhan-o-flynn's curator insight, July 5, 2013 8:42 AM

Grazie to Robin Good for the excellent summary as always!

 

Robin Good's insight:

 

"Last year, at the WIRED Business Conference 2012, Thomas Goetz, a Wired executive editor, presented on an interesting topic entitled: How To Spot the Future.

 

In it, he presented seven rules for identifying the trends, technologies and ideas that will change the world. An activity that Wired editors should supposedly be very good at.

 

Rule number six in Mr. Goetz presentation is "Demand Deep Design", an elegant way of saying that "curation" and the ability to do so effectively, is and will be a characterizing trait of companies capable of changing the world.

 

"Stripping away unnecessary info..."

"companies that help us organize our lives..."

"entities that help us understand information"..."

 
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The Future of Learning Is All About Curation and Search



Robin Good's insight:



If you are curious to know what I think about curation and search and their future, check out this 3-minute audio excerpt from a much longer interview about curating your experience I had with Joel Zasflosky of ValueofSimple.

In it I highlight how inadequate is to expect Google results to fulfill the need that many people have to learn and deepen their knowledge about a topic they are not familiar with.

Google set of very specific, highly filtered and ranked text results represent many, often relevant, individual bites of a larger puzzle that is never shown.

You are provided tons of individual trees in place of the "forest" you have asked about.

That is the greatest limitation for Google… when it comes the need, not to find a specific book, product, event or person, but for learning, understanding, for seeing the bigger picture, then the individual bites, ranked by Google authority or Pagerank, just don't serve our need.

This is why, just like we can't feed our appetites only with Big Macs, when it comes to learning about a topic we're not familiar with, we will increasingly rely on curated search engines, trusted guides and portals who can provide us with a much better and more useful roadmap into learning than Google can.


Audio excerpt: https://soundcloud.com/user458849/curation-and-search-joel


Full interview: http://valueofsimple.com/smart-and-simple-matters-podcast-023-with-robin-good/ 


MP3 full interview: http://traffic.libsyn.com/valueofsimple/023_SmartAndSimpleMattersPodcastFromValueOfSimple.mp3


Subscribe to iTunes podcast: http://valueofsimple.com/itunes







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Content Curation for Education and Learning: Robin Good @Emerge2012 Presentation-Map

Content Curation for Education and Learning: Robin Good @Emerge2012 Presentation-Map | Content Curation World | Scoop.it

Robin Good: I believe that content curation will play a very important role in the future of education and learning and this presentation-map focuses on this topic.

I have identified at least ten reasons that are transforming and weakening the education-certification system as it is now, and may rapidly give way to new ways of teaching, learning and getting certified which will likely involve a great deal of curation (both for those who teach/guide and those who want to learn).


In this presentation-map I am introducing the concept of curation for education, the key factors that I see are transforming traditional academic institutions and the learning industry in general, and the tools, resources and examples that are relevant to those working in these fields and wanting to find out more.


As part of my workshop session during the emerge2012 conference in which I have first presented these ideas, I have also created an "open", collaborative wiki-map where, you are welcome to contribute inspiring curated collections. You will find instructions on how to contribute to it at the end of this presentation.

Full presentation-map: http://www.mindomo.com/mindmap/content-curation-for-education-and-learning-robin-good-emerge2012-98ccaad217074a07b9bff8b76effab8e


"What is content curation in the context of education and why it is going to be so relevant in the near future. Benefits of content curation, examples and tools."


Emerge2012 Conference



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