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Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
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Guiding Customers To The Best Possible Products: That's What Retail Curation Is All About

Guiding Customers To The Best Possible Products: That's What Retail Curation Is All About | Content Curation World | Scoop.it

"The Motley Fool - As choice becomes overwhelming, the winners of the future retail war will be the ones who can help guide customers to the perfect products."

Robin Good's insight:



Motley's Fool contributor Andrew Marder   has written about the critical importance that curation will have for the retail universe by citing as relevant examples Netflix and Amazon.


Netflix for example officially states: "...instead of trying to have everything, we should strive to have the best in each category."


In short, curation looks to provide customers with the best possible products instead of the most products possible.


"Amazon has dabbled in curation through its lists system, which allows other users to make curated lists, and through its "customers who viewed this item also viewed..." capability.


...


The success of curation is going to come from the combination of massive selection and systematized suggestion.


The model that Amazon is skirting the edges of gives consumers the ability to both drive their own choices and discover new ways to spend their money. As the algorithms that choose these recommendations become more powerful, the businesses will find higher strike rates with the suggestions.


My comment: Undoubtedly, a growing trend emerging for online retailers is the need to focus on selecting and curating the most relevant products, rather than all of those available, for their specific tribe. This is why those retailers capable of finding and hiring quality curators (or leveraging their users passions) to organize and showcase their product line-ups will be enjoying greater conversions and sales than those simply using algo-based selections.  

Expert advice and trusted suggestions work a lot better than any algo.



Rightful. Insightful. 8/10


Full article: http://www.fool.com/investing/general/2013/05/23/the-future-of-retail-is-curation.aspx


(Image credit: Pair of shoes circle by Shutterstock)


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Alfred Hankell's curator insight, August 11, 2013 7:27 PM
Robin Good's insight:

 

 

Motley's Fool contributor Andrew Marder   has written about the critical importance that curation will have for the retail universe by citing as relevant examples Netflix and Amazon.

 

Netflix for example officially states: "...instead of trying to have everything, we should strive to have the best in each category."

 

In short, curation looks to provide customers with the best possible products instead of the most products possible.

 

"Amazon has dabbled in curation through itslists system, which allows other users to make curated lists, and through its "customers who viewed this item also viewed..." capability.

 

...

 

The success of curation is going to come from the combination of massive selection and systematized suggestion.


The model that Amazon is skirting the edges of gives consumers the ability to both drive their own choices and discover new ways to spend their money. As the algorithms that choose these recommendations become more powerful, the businesses will find higher strike rates with the suggestions.

 

My comment: Undoubtedly, a growing trend emerging for online retailers is the need to focus on selecting and curating the most relevant products, rather than all of those available, for their specific tribe. This is why those retailers capable of finding and hiring quality curators (or leveraging their users passions) to organize and showcase their product line-ups will be enjoying greater conversions and sales than those simply using algo-based selections.   

Expert advice and trusted suggestions work a lot better than any algo.

 

 

Rightful. Insightful. 8/10

 

Full article:http://www.fool.com/investing/general/2013/05/23/the-future-of-retail-is-curation.aspx

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The Collage Tells The Story and The Curator Skillset That's Yet To Come

The Collage Tells The Story and The Curator Skillset That's Yet To Come | Content Curation World | Scoop.it

Robin GoodKrishna Bharat, creator of Google News and now Principle Scientist at Google, spoke at the News World Summit in Bangalore, India.


His focus was on the future of news and on the impotance of curation as well as on what the news will look and "feel" like.


He rightly suggests to news teams to "provide guides to content", not just new content and to deliver information in ways that entice the reader in multiple ways, while providing lots of good and well referenced information. 


Excerpted from the original Poynter.org article: "As consumers have access to vast troves of news information from all over the world, Bharat urged news editorial teams to provide a guide to content, not just produce content.


“Creation and curation should be the fundamental activities for your editorial team,” he said.


Bharat said news in the future will become more of an app-like experience, as users adapt the experience to themselves, and as newsrooms provide a more multi-dimensional experience that includes more images and maps.


The collage tells the story.


This will create a skill set that doesn’t exist yet.


And also:


"The winning experience of the future is fast, tactile, original content, with access to many reputable sources in an appealing narrative form,” Bharat said.


“It is delivered in an appealing, narrative form, encompasses a broader definition of news, and involves audiences with a stake in the story or with expertise."


Must-read. 9/10


Full article: http://www.poynter.org/latest-news/top-stories/175859/krishna-bharat-news-industry-futuremust-hire-restless-agents-of-change/ 

(Image credit: http://www.niceamazingpictures.com) 

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David Salahi's comment, June 2, 2012 12:12 PM
Brain Pickings (http://www.brainpickings.org/) is a site that exemplifies these principles.
Beth Kanter's comment, June 2, 2012 12:42 PM
Thanks for curating this article. I'm also noticing the rise of data visualization as a skill for journalists (and others) - might add that creation, curation, AND visualization should be the fundamental activities .... and when I say visualization - not just pretty pictures, but insights. http://www.guardian.co.uk/news/datablog/2012/may/31/data-journalism-awards-winners
janlgordon's comment, June 2, 2012 1:53 PM
Thank you for this amazing piece and for your great insights!
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Curating Digital Magazines with Flipboard 2.0: More Noise or True Resources?

Flipboard founder Mike McCue gives you an inside look behind 2.0.
Robin Good's insight:



If you haven't tried it yet, here is a cool video with Mike McCue from Flipboard, where he showcases all of the new features that make Flipboard 2.0 such a cool new publishing tool.


I think anyone who doesn't have an iPad should check this video clip out as to get a basic idea of what FlipBoard now does, when it comes to curation and publishing, and HOW it does it.


From my own viewpoint I can't disagree with the fact that there is no easier way today to create and put together a good looking curated magazine. At least if you have an iPhone or iPad.


If you listen closely to the things that Mike McCue says, the focus is clearly on creating a cool-looking magazine in the easiest and fastest possible way.


This is the critical point.


The fad to put together cool looking magazines may not last very long, as we have already seen that the quality of curated publications that require little or no effort to be put together is generally very shallow.


Curation requires time, attention to details and no desire to do things in the least possible time. It's like collecting stamps while driving. Something is not right.


So the question is open: is FlipBoard going to generate a tsunami of cool-looking image-based "noise", or after the initial rush, these newly mint curated magazines could actually become valuable resources and "points of reference" in their respective industries or interest niches?

What do you expect? What do you see?


Original video: http://youtu.be/I9dv5QVs2_c






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Jeff Domansky's comment, April 1, 2013 6:14 PM
Thanks for this post Robin. Sadly, curation without purpose is just noise. It's not the tool, it's the talent.
Robin Good's comment, April 2, 2013 2:10 AM
Can't disagree with that.
Farid Mheir's curator insight, April 20, 2013 2:53 PM

Read Robin Good comment, he is right on I think!