Robin Good: Doctors, who are passionate scholars of their area of expertise, could become better expert resource hubs for anyone needing help on that topic than traditional search engines like Google.
Jason Berek-Lewis, founder and author of Healthy Startups, writes: "...we now have access to more information than at any time in our history. But, how much of the health information online is trustworthy?
A 2010 study conducted in the United Kingdom found that only 39 percent of sampled health websites provided accurate information (see http://www.bupa.com.au/staticfiles/Bupa/HealthAndWellness/MediaFiles/PDF/LSE_Report_Online_Health.pdf).
The large volume of dubious online health information provides a unique opportunity for medical professionals to create a new role for themselves in the information economy.
He cites then this valuable passage:
"The web now puts nearly infinite amount of information at the finger tips of our parents/patients.
...This puts them in an excellent position to curate, manage, filter and organize the information that is on the web.
...by embracing the web as pediatric curators, pediatricians have the potential to procure the best healthcare related information on the web and share it with their network.
Source: Brandon Betancourt writing on http://www.kevinmd.com
Doctors have an opportunity to use this position of trust to become the new curators of health information.
Doctors who understand curation, who know how to use social bookmarking tools like Pinterest, who know where to find the best and most relevant information will be the ones who add real value to care of their patients..."