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Robin Good's insight:
Here is the idea: "The drive for offering ‘more’ is not always the best path.
It does not always create something unique. It does not always better serve a target audience. It does not always differentiate you from the competition. It does not always offer something that can’t be found elsewhere. It does not always solve a problem, or fulfill a desire."
Collecting and regurgitating all of the news that "appear" to be relevant may not be such a great idea after all.
"With unlimited server space and free distribution, the temptation can be too great to share AS MUCH content as possible, with the theory that they are better serving the many sub-niches of their market. In other words, you may often see less curation, and more collection."
There are some good insights in it.
One of them rings like this: "...collecting behavior is to collect AS MUCH of something as possible, and not curate or edit their collection at all."
Indeed I see many supposed curators doing exactly this.
Because, as Dan writes correctly "...with unlimited bandwidth and free distribution channels with digital media, it can be sooooo tempting to post more and more content, aimed at more and more target markets.
Plus, the temptation to seem as large as possible, and to give Google as much content as possible to crawl for all of those searches."
But there's a lot more valuable stuff and insight to get by reading in full the original story (even if it was written in 2010).
Insightful. Truthful. 8/10
(Image credit: Robin Good)
Robin Good: In January of 2009 the McKinsey Quarterly published a video interview and a full article entitled "Hal Varian on how the Web challenges managers" in which Google’s chief economist told executives in wired organizations how much they needed a sharper understanding of how technology empowers innovation.
In the video, Hal Varian says something that if you are trying to understand the emerging curation trend, is as relevant (if not more) today as three years ago when it was first published:
"The ability to take data - to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it's going to be a hugely important skill in the next decades, not only at the professional level but even at the educational level for elementary school kids, for high school kids, for college kids.
Because now we really do have essentially free and ubiquitous data.
So the complimentary scarce factor is the ability to understand that data and extract value from it.
I think statisticians are part of it, but it's just a part.
You also want to be able to visualize the data, communicate the data, and utilize it effectively.
But I do think those skills - of being able to access, understand, and communicate the insights you get from data analysis - are going to be extremely important..."
Video interview: http://bit.ly/googlehalvarianoncuration
(go to the section "Workers and managers")
You will need to register to read the full original article: http://www.mckinseyquarterly.com/Hal_Varian_on_how_the_Web_challenges_managers_2286
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?
Robin Good's insight:
Yeah, we are finally realizing that in this info-glut, what stands out is not just the ability to share, to pass on, or to signal interesting stuff but more than ever the ability to make sense, illustrate, explain, give insight and to show relationships, trends and patterns among apparently unrelated things.