How Large Organizations Can Leverage Curation: Shel Holtz | Content Curation World |

From the original feature article by Liz Wilson on


"We asked Shel about how mid- to large-sized organisations can focus their curation efforts, and he outlines four ways organisations large and small can benefit now:


1. Curating news around events as an alternative to pitching for traditional media coverage: Take a product launch — they could curate who’s saying what from among their customers, partners and consumers. It’s an opportunity to create a resource and put it up on their media page.


2. Curating trusted, publicly accessible resources to increase reputation:

A high quality curation of content can reflect well on the organisation, increasing its reputation. It could be done by a team or a single employee, selecting what is relevant, pulling it into one place, commenting on why it’s important, and then making it accessible.


3. Giving employees access to social media, so they can share internally curated news outside the organisation...


4. Curating information to help employees work smarter: An example is external news on the intranet. Lots of intranets offer it, but often it comes from an external provider and is like a firehose — some of it not so relevant, and you can have multiple versions of the same story from different media outlets...."


More helpful info, tools and tips that can help large organizations leverage curation in the rest of the article here:

Via Giuseppe Mauriello