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Robin Good's insight:
Beth Kanter, one of the key go-to-person for communication strategy when it comes to NGOs, provides a useful reminder of the value of creating lists for content marketing objectives alongside some good links to list-making examples and list-building tools.
My comment: One thing that differentiates good "lists" from bad ones, is not often visibile by looking just at the surface.
Good lists in my view are characterized by these three traits:
1) Short - long lists are tiring and not very useful
2) Categorized - "groups" help scanning and finding what you're looking for
3) Commented - excerpts from about pages as list item descriptions are not very useful, as what makes a real difference in a list is your insight, opinion or evaluation into why that item is in that list.
Without these elements in fact, just about anyone can take a search tool and assemble the "Best of" whatever software category in a ridicule amount of time, while not really providing anything useful or reliable.
That's the difference between a list and a curated list.
The list "as is" makes you work more to check and verify everything that's in the list, while the curated one saves you time in finding or reminding you rapidly what is exactly that you need.
Useful. Resourceful. 7/10
Original post: http://www.bethkanter.org/lists/
Robin Good: In the overall effort to improve the quality of its search engine result pages Google is continuining to make significant improvements to its search engine.
Google is now officially goig after the gathering and curation of the best list, collections and guides on just about any topic.
It’s quite challenging to pull these lists automatically from the web. But we’re now beginning to do just that.
So when you search for [california lighthouses], [hurricanes in 2008] or [famous female astronomers], we’ll show you a list of these things across the top of the page. And by combining our Knowledge Graph with the collective wisdom of the web, we can even provide more subjective lists like [best action movies of the 2000s] or [things to do in paris]."
Very interesting. 8/10
Read more about it: http://googleblog.blogspot.it/2012/08/building-search-engine-of-future-one.html