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Robin Good's insight:
LumaPartners, an investment bank that provides strategic advice to digital media companies, has created over time a wonderful and quite useful collection of industry landscapes that cover specific sectors such as Search, Video, Mobile and Marketing Technologies.
Each map aggregates, organizes and groups the most relevant players in a specific industry sector at a certain point in time.
An excellent example of how curating and organizing a large number of resources in a specific field can provide a useful reference sought and appreciated by many.
Free to access.
All collections: http://www.lumapartners.com/resource-center/lumascapes-2/
Specific maps worth checking out:
This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.
Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem
"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"'
Here's what caught my attention:
****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs. And the reality is that “Alternative Attention sources” simply don’t exist.
The Scoopit team agrees!
****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -
**Know your audience
**Know their pain points
**Find and select the best content, add your own opinions, information or anything that will provide more value for your audience
**Select only the best content, don't just aggregate links that add to the noise
**Become a trusted resource - many opportunities will come to you, it's your time to shine
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/tF0opI]
Via axelletess, janlgordon
For this month's Net2 Think Tank, we asked you to share your tips, resources, and ideas about curating content at your organization or enterprise. Below, read the curated list of the community responses we received - and share your own tips in the comments!
Topic: What are your best practices for curating content? Share your tips, tactics, tools, and techniques for effectively curating to serve your audience. And, if you've written about curation in the past, share the link with us!
Here's a quick working definition to get us started: Content curation focuses on using the web to highlight important information in situations where information overload may be a problem. Many organizations today are writing on the web regularly to communicate with their audience. At the same time, information pollution is an increasing problem for the consumers of that content. As Will Coley explains, "when organizations offer clarity amidst the noise, they build trust among supporters"
Robin Good: If you are a company looking for quality content from prestigious and reliable news sources, from which you can pick and choose which stories to publish on your web site, Hearsay may be the solution you are looking for.
Hearsay Social Content Exchange aggregates content from Thomson Reuters, Tribune Media Services and Demand Media.
In fact, in addition to premium third-party content, Hearsay Social customers can create and integrate custom news channels on the platform such as your company blog, a YouTube channel, or a custom RSS feed tailored to the interests of your organization.
From these they can pick and select their preferred content and share it directly to multiple social media networks such as LinkedIN, Facebook, Twitter and Google+.
Check out this review of Hearsay: http://www.marketingtechblog.com/hearsay-content-exchange/
Schedule a demo: https://info.hearsaysocial.com/ContentExchange_LearnMore.html
Margot Bloomstein, a content strategist talks about how to combine curation to your content strategy by showcasing lessons she has adopted from museum curators and so much more.
What caught my attention:
**She talks about copywriting issues. Because a curator goes way beyond aggregating which is just gathering content, they arrange it in order of relevance, point out what you should pay attention to and many other important things. It takes a lot of thought to assemble pieces in a cohesive manner, add context to it, ad take it to the next level.
**It is appropiate to give the curator credit if you're going to repost or use it in any manner.
Great post written by Eric Brown for Social Media Explorer - This is what caught my attention:
Curation — the act of human editors adding their work to the machines that gather, organize and filter content.
“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.
“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”
Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media.
“Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view.