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Robin Good's insight:
OpenTopic is a news curation service which allows you to aggregate, monitor and filter any number of sources and to publish and share your selected ones to you selected outlets: from your WordPress site, to your social media channels and to your email newsletter engine.
Within OpenTopic you can create one or more "Topic" dashboards. These are essentially display pages that aggregate incoming fresh content from the sources you specify. You can jump from one Topic dashboard to the next at the click of your mouse.
To curate stories you simpy select the ones that are relevant to your audience and you are provided with an editing module to modify and personalize the story content. At this point you can also select on which one of your outlets (Channels) that story will be published and you can customize the story differently for each one of them.
There is even an option that allows you to set-up some form of automated curation, by giving you the option to set up a set of simple rules, which when match, will trigger the publishing of a news story.
OpenTopic allows you to hook up to an extended number of possible Channels, making it easy for you to post from one location to your web site, RSS feed, social media and newsletter.
Last but not least, OpenTopic integrates a full analytics service, capable of reporting and showcasing the performance of your curation work across stories and distribution channels.
My comment: Excellent tool for social media and community managers, as well as web marketing specialists in need to support effectively the finding of relevant news on a topic and the easy publishing to different channels from a centralized platform. Easy to use.
Request an invite here: http://www.opentopic.com/
Pinterest has rolled out a newsletter that emails users curated content.
From Mashable: "Users on Pinterest usually have to seek interesting content for themselves, but a new feature quietly rolled out today drives them to even more personalized content.
...many users are sure to appreciate Pinterest’s new weekly email newsletter, making it easier to find even more great pins and helping them keep tabs on how their own pins are doing.
Mimicking the website’s pinboard style, each pin or board in the email is linked to the website, but users are unable to re-pin or like a post directly from the newsletter.
The newsletter lists a few popular boards, pins from friends that might be of interest and a useful feature for brands especially: your most popular pins of the week."
(via Brian Yanish)
Robin Good's insight:
This is great news for Scoop.it curators: a newsletter functionality is now available in all Scoop.it accounts which allows instant integration with Mailchimp and the ability to select which of your curated news you want to distribute via email.
The new "Create a newsletter" feature allows you to decide also how many stories to include in each email, if to link directly (bypassing Scoop.it) to original articles curated, whether to show social sharing buttons, and an option to personalize the look of the newsletter with your own logo.
To try this new feature out, go - once logged in your Scoop.it account, go to "Manage" -> "Create Newsletter" or go to the equivalent of this URL: http://curation.masternewmedia.org/exportByEmail
A very welcome addition.
Handpick is a great new service which allows you to curate a set of selected links to send out each day/week to your favorite groups of fans.
Though the use of a simple browser bookmarklet you can easily pick and save all of the most interesting resources and then have them sent out to your relevant subscribers.
How it works: "When you find a link you want to share, you click it, and it pops up a simple form for a title, link, description and a checklist of recipient groups you've created.
When you click 'share,' it doesn't buzz all your friends' phones right away. It collects links for you all day and sends an email digest to each group in the evening."
"Recipients of your Handpick links only get one message, and it arrives late in the day, when there's more time for thinking.
You create groups of contacts using whatever criteria you choose, and each group gets one message around 5 p.m. Pacific Time.
It has support for desktop and iPhone browser bookmarklets, a Chrome extension, and it can link with Instapaper."
Read the full review from ReadWriteWeb here: http://www.readwriteweb.com/archives/handpick_selective_social_sharing_without_the_nois.php
Sing up for the beta here: http://handpick.me/