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Robin Good's insight:
If you are new to content curation here the ten, key fundamental steps you need to take to out yourself on the right course.
Content curation is not about saving time. It is about selecting, organizing, adding value and context, and finally about effectively presenting information on a specific topic to a selected group of people.
Here the ten key steps to take to effetively curate content, visualized by the great team at Scoop.it.
Slideshare presentation: http://www.slideshare.net/Scoopit/10-tips-to-curate-like-a-rockstar
Robin Good: I agree and I have said it before: Curation has nothing to do with personal expression or sharing nor with collecting links, tweets or blog posts that you may find interesting.
Curation is all about "taking care" of something in the sense of helping someone "else" be able to dive in and make sense of a specific topic, issue, event or news story. It is about collecting, but it is also about explaining, illustrating, bringing in different points of view and updating the view as it changes.
Adam Schweigert captures the essence of it elegantly: "...[curation] it almost certainly involves broader responsibility than just tracking a big story and putting together a Storify of how it unfolded.
It’s more than blogging a daily roundup of the stories our audience cares about but our publication is not going to do original reporting on.
It’s more than becoming the Twitter account that people look to because we’re not afraid to retweet our competitors if they have a story that matters to our followers before we can report it ourselves.
Naturally we should continue to do all of those things as well, but I would argue that it is important that would-be curators of news go at least one step further.
Part guide and collector, part interpreter, part researcher, part archivist, the curator of news does all of the above:
a) collects and organizes information,
b) places it in a broader context,
c) mines the archives to surface bits of historical information, advances our understanding of the story and the driving forces behind it and, perhaps most importantly,
d) takes care to ensure that a story is properly maintained and told in the best possible way for our audience to take it in.
Curation is not really about reducing costs and operating more efficiently (although aggregation certainly is).
Curation is about taking care to ensure that our audience has the best possible information, context and presentation for that information."
(Image credit: heyjude.wordpress.com)
Robin Good's insight:
If you are a NGO or a non-profit organization, your reference point for anything that relates to effective communication online should be Beth Kanter.
In the presentation / discussion she facilitated yesterday in San Francisco she illustrated the why, how and the key benefits that content curation can bring to any organization.
In this article she published before the event, you can find some valuable indications of how true "value" can be added to your content by adopting a "curating" perspective and what are the type of questions you should be considering to evaluate in a critical fashion the content you produce or curate.
Full article: http://www.bethkanter.org/content-curation-2/
Check also these related resources and links: http://bethkanter.wikispaces.com/lean-content-scoopit
Beth Kanter on Twitter: http://twitter.com/KANTER