|Scooped by Robin Good|
When you see someone re-posting "unedited and uncommented" 20 news stories to Scoop.it, Twitter and Facebook within the arc of just 60 minutes, and you see thousands of daily visitors checking that account, you start wondering, whether content curation is just a fad, a buzzword to sell more of the same, or whether those doing this have any idea that they are digging their own credibility grave too deep and early.
Excerpted from Business2Community: "Having a frequently updated Twitter stream filled with interesting, engaging content from obscure sources that you contextualize is content curation, right? Not so fast.
A curator isn’t just someone who can find great “stuff,” though it is an important skill.
A curator is someone who creates a specific experience using found objects and contextualizes those objects within a limited space. A curator not only collects and interprets, but houses that work to create unique experiences."
Erica Ayotte writes about the growing friction between shallow content marketing practices sold as content curation (automated republishing of content across diverse social media channels), and what it really takes to stand out and provide a useful information service.
She writes: "Digital content curation is definitely NOT automation and it’s not mindlessly reposting already popular content.
What digital curation does include is hand selecting great content and often commenting or otherwise providing context or a unique perspective to accompany a piece of content.
The Internet is a big place And those who point us in the right any direction are becoming increasingly valuable.
By making the Internet smaller, focusing our attention, providing context, and creating relevant experiences, curators actually enhance our online experiences.
Let’s hold curation up to the standard that it deserves and stop pretending that interesting tweets = content curation.
This process takes time, skill, and creativity that should be recognized.