Content Curation World
876.1K views | +36 today
Follow
Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by Robin Good
Author: Robin Good   Google+
Your new post is loading...
Your new post is loading...
Scooped by Robin Good
Scoop.it!

How Big Brands Aggregate and Curate Fans and Employees Voices with Social Media Hubs

How Big Brands Aggregate and Curate Fans and Employees Voices with Social Media Hubs | Content Curation World | Scoop.it
Social content curation and social content creation are often the core to many brands' social networking efforts. Curating and sharing useful content associates
Robin Good's insight:



A growing number of big brands have started to utilize social media tools to aggregate and curate the best and most relevant voices talking about their products and offers and to bring them together into one unique online social media hub.


From Cisco to Intel, IBM and DELL, the understanding that both the customer and employees are the true, trusted voices of a company, will gradually replace the artificious, paid for and detached advertising heritage is slowly, but steadily growing.


Lee Odden writes about it: "Growing social participation is motivating many companies to aggregate content produced and curated by the brand’s own employees.


This is a compelling opportunity to harvest the brand’s own collective wisdom. A single destination for curated social content fuels a brand publisher model that supports brand storytelling, content marketing, PR and even SEO objectives." 


In this article you can find 10 real-world examples of social media hubs from big brands. Go explore them and see what are the traits and characteristics that make them so valuable to these companies.



Resourceful. Good examples and resources. 8/10


Full article: http://www.toprankblog.com/2013/06/brand-social-media-hubs/ 



*Check what other "social media hubs" technologies exist out there, by checking this section of the Content Curation Tools Supermap.





more...
Prof. Hankell's curator insight, August 26, 2013 4:52 AM
Robin Good's insight:

 

 

A growing number of big brands have started to utilize social media tools to aggregate and curate the best and most relevant voices talking about their products and offers and to bring them together into one unique online social media hub.

 

From Cisco to Intel, IBM and DELL, the understanding that both the customer and employees are the true, trusted voices of a company, will gradually replace the artificious, paid for and detached advertising heritage is slowly, but steadily growing.

 

Lee Odden writes about it: "Growing social participation is motivating many companies to aggregate content produced and curated by the brand’s own employees.


This is a compelling opportunity to harvest the brand’s own collective wisdom. A single destination for curated social content fuels a brand publisher model that supports brand storytelling, content marketing, PR and even SEO objectives." 

 

In this article you can find 10 real-world examples of social media hubs from big brands. Go explore them and see what are the traits and characteristics that make them so valuable to these companies.

 

 

Resourceful. Good examples and resources. 8/10

 

Full article: http://www.toprankblog.com/2013/06/brand-social-media-hubs/ ;

Sally Katsuta's curator insight, September 24, 2013 1:57 AM

Its great topic and I learnt the importance of social hubs with lots of examples. I also agree that social hubs are essential and key to gain more funs. I also enjoy to seeing those sites with blogs, pictures. thanks

Robert M's curator insight, August 2, 2014 7:55 AM

Its amazing how important social media has become in today's business world.

Scooped by Robin Good
Scoop.it!

Social Content Curation: An Introductory Guide for Teachers and Students

Social Content Curation: An Introductory Guide for Teachers and Students | Content Curation World | Scoop.it

Robin Good: "7 Things You Should Know About Social Content Curation" is a technology brief from Educause which aims to introduce, explain and illustrate the emerging social curation trend and why it is relevant to teaching and learning.


From the official abstract: "An emerging class of online tools, including Pinterest, Scoop.it, EduClipper, and others, allows users to quickly and easily gather, organize, and share collections of online resources, particularly visual content.


These applications make it easy to collect and post disparate bits of content, providing visual groupings at a glance that can reveal important patterns.


In academic settings, they can facilitate more visual thinking and discussion among students while providing a means to share collections of online content."



Informative. Good introductory text. 7/10


ePUB: http://www.educause.edu/ir/library/epub/ELI7089.epub


PDF: http://www.educause.edu/ir/library/pdf/ELI7089.pdf



more...
No comment yet.