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Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
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Algorithms: The Glue Between Content, Data and Insight

Algorithms: The Glue Between Content, Data and Insight | Content Curation World | Scoop.it
Robin Good's insight:


Lutz Finger, reports from SxSW on the topic of algorithms, curation and the future, as the skills of content creators, data analysts and code programmers are seemingly converging for the first time. 


Among others, he reports Steve Rosenbaum (founder of Magnify.net) significant own words at SxSW: "...a wise combination of human judgement enabled by algorithms will become the new king of content."


But while there are great new tools, startups and ideas leveraging the great potential of big data and human curation, there is a big, invisible danger, still looming on us.


"The danger is that any algorithm might fall prey to someone trying to influence it.

This might be the ones programming the algorithm or the users. We for instance saw governments trying to skew algorithms by introducing fake online personas (
Learn more about the US government persona-management software).
 

But the biggest and realest danger lies in us.

If we believe that there is only one truth and that is the one generated by a black-box algorithm we might be deceived easily."



Informative. Resourceful. 7/10



Full article: http://www.linkedin.com/today/post/article/20140320132545-6074593-the-age-of-the-algorithms-sxsw-summary 


See also: www.masternewmedia.org/future-of-search


Image: Bjoern Ognibeni - SxSW




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Georges Millet's curator insight, March 25, 1:10 AM

Knowledge & life turning today into a (google) search. Algorithms are key!  

Stephen Dale's curator insight, March 26, 1:35 AM

"We are in the era of the algorithm. They decide what news we will see, they decide which person is important and they will even merge more and more into our non-digital lives.

 

But the biggest and realest danger lies in us. If we believe that there is only one truth and that is the one generated by a black-box algorithm we might be deceived easily."

 

A reminder, then, that algorithm's should not take the place of critical thinking.

Mariale Peñalosa Arguijo's curator insight, March 26, 6:44 AM

 

 10
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How Startups Can Gain Visibility and Reputation by Curating Great Content

How Startups Can Gain Visibility and Reputation by Curating Great Content | Content Curation World | Scoop.it

Jan Gordon: I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.

 

In this article the author refers to Robert Scoble, who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.

 

He says that just like Scobleizer, startups should use curation to catapult their online presence and influence. Curation is a useful approach for all companies but especially for startups:

 

Here's what especially caught my attention:

 

a) Thought Leadership   

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.

 

b) Hub of Information   

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.

 

c) Collections    

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.

 

d) Content with Commentary    

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000

 


One Takeaway: 

Successful curators often employ several of these approaches in addition to producing their own original content

 

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: http://bit.ly/zTGY37


Via janlgordon
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Fashion Curation: Three New Promising Startups

Fashion Curation: Three New Promising Startups | Content Curation World | Scoop.it

Excerpted from article: "To learn more about the importance of curation in today’s fashion industry, here are three emerging fashion startups in New York City and Los Angeles.

 

1) Material Wrld (http://materialwrld.com/)

Material Wrld is a New York City fashion startup founded by eager entrepreneurs Jie Zheng and Rie Yano.

 

“In Manhattan, we all have really small closets so we see this as an option to refresh your wardrobe...”. Material Wrld focuses on fashion bloggers, creative professionals, and style enthusiasts spanning college students, young professionals and new moms. “The ideal Material Wrld user is already showing off their style online through their blog, Instagram, Twitter, and other sites/apps,” says Rie.

 

 

2) Of a Kind (http://www.ofakind.com/)

This NYC fashion startup has been bringing high-end, exclusive fashion to the masses. Inspired by sites like 20×200, Of a Kind combines storytelling and exclusivity to launch 3 new items in limited editions each week.

 

When asked how the founders stay abreast of fashion trends, they cites 3 sources: The Business of Fashion newsletter, a daily roundup of everything happening in the fashion space; Uncommon Update, which curates news from the luxury, interactive, and media industries; and the EDITD blog, which pulls together a ton of data from the fashion industry.

 

 

3) Closet Rich (http://closetrich.com/)

The super cool site Closet Rich features amazing curated vintage finds from the closet rich fortunates in Hollywood. The former fashion PR rep and Zoe Report staffer now goes into her Closet Rich clients’ homes — the majority of which work in the fashion and entertainment space as designers, editors, actresses, etc. — and digs through their racks for re-sellable items like dresses, shoes, bags and more.

 

“It’s very curated; I don’t want site visitors to have to shuffle through junk or nonsense,” says Elizabeth. “I love really interesting pieces, dresses or jackets with a wow factor but basics also sell really well.” The items that don’t end up on her site are donated to various charities...."

 

Read the full article here: http://thenextweb.com/insider/2012/05/12/crazy-about-curation-5-american-girls-3-fashion-startups/

 


Via Giuseppe Mauriello
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