|Current selected tag: 'startups'. Clear.|
Your new post is loading...
Your new post is loading...
Robin Good's insight:
Lutz Finger, reports from SxSW on the topic of algorithms, curation and the future, as the skills of content creators, data analysts and code programmers are seemingly converging for the first time.
Among others, he reports Steve Rosenbaum (founder of Magnify.net) significant own words at SxSW: "...a wise combination of human judgement enabled by algorithms will become the new king of content."
But while there are great new tools, startups and ideas leveraging the great potential of big data and human curation, there is a big, invisible danger, still looming on us.
"The danger is that any algorithm might fall prey to someone trying to influence it.
But the biggest and realest danger lies in us.
Informative. Resourceful. 7/10
See also: www.masternewmedia.org/future-of-search
Image: Bjoern Ognibeni - SxSW
In this article the author refers to Robert Scoble, who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.
He says that just like Scobleizer, startups should use curation to catapult their online presence and influence. Curation is a useful approach for all companies but especially for startups:
Here's what especially caught my attention:
a) Thought Leadership
If outsiders view your company as a key source of industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.
b) Hub of Information
By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.
By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.
d) Content with Commentary
Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000
Successful curators often employ several of these approaches in addition to producing their own original content
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: http://bit.ly/zTGY37
Excerpted from article: "To learn more about the importance of curation in today’s fashion industry, here are three emerging fashion startups in New York City and Los Angeles.
1) Material Wrld (http://materialwrld.com/)
Material Wrld is a New York City fashion startup founded by eager entrepreneurs Jie Zheng and Rie Yano.
“In Manhattan, we all have really small closets so we see this as an option to refresh your wardrobe...”. Material Wrld focuses on fashion bloggers, creative professionals, and style enthusiasts spanning college students, young professionals and new moms. “The ideal Material Wrld user is already showing off their style online through their blog, Instagram, Twitter, and other sites/apps,” says Rie.
2) Of a Kind (http://www.ofakind.com/)
This NYC fashion startup has been bringing high-end, exclusive fashion to the masses. Inspired by sites like 20×200, Of a Kind combines storytelling and exclusivity to launch 3 new items in limited editions each week.
When asked how the founders stay abreast of fashion trends, they cites 3 sources: The Business of Fashion newsletter, a daily roundup of everything happening in the fashion space; Uncommon Update, which curates news from the luxury, interactive, and media industries; and the EDITD blog, which pulls together a ton of data from the fashion industry.
3) Closet Rich (http://closetrich.com/)
The super cool site Closet Rich features amazing curated vintage finds from the closet rich fortunates in Hollywood. The former fashion PR rep and Zoe Report staffer now goes into her Closet Rich clients’ homes — the majority of which work in the fashion and entertainment space as designers, editors, actresses, etc. — and digs through their racks for re-sellable items like dresses, shoes, bags and more.
“It’s very curated; I don’t want site visitors to have to shuffle through junk or nonsense,” says Elizabeth. “I love really interesting pieces, dresses or jackets with a wow factor but basics also sell really well.” The items that don’t end up on her site are donated to various charities...."
Read the full article here: http://thenextweb.com/insider/2012/05/12/crazy-about-curation-5-american-girls-3-fashion-startups/
Via Giuseppe Mauriello