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What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by Robin Good
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Curation: The Future of News Is All About Separating Junk From Gems



Robin Good's insight:


At the start of 2012 Steve Rubel, EVP of Edelman, published a very interesting slide deck entitled "Insights on the Future of Media" - Volume 1.


In it he analized five key trends that had emerged from his numerous talks with CEOs, startup founders, technology vendors and reporters about what would be the key, most important best practices to emerge in the near future.

The first such practice analyzed in his presentation is "news curation" under the heading "Curate to Dominate.


Steve Rubel writes: "...what I discovered is that vertical curators like SBN may soon play a larger role in how we consume content than many of us may realize.


This has ramifications for both journalists and communicators.


Sports is one of the largest and oldest online interest verticals.The category is dominated by large brands - sites like ESPN.com and Yahoo Sports, which rose to prominence during the 1990s.


Suddenly, however, the edges are fraying.


First, athletes and teams are becoming their own media channels. Beyond that, new curators are moving in and disrupting the business. SBN, for example, rolls up the best independent blog voices covering individual teams into a carefully curated network.


The Bleacher Report, meanwhile, takes a more open, crowd- Jim Bansourced approach. Today its the 12th largest sports site, koff, Vox Media according to comScore.


Both SBN and Bleacher Report are demonstrating that there's a huge opportunity for new media brands to emerge that focus on separating art from junk.


This is all a result of too much content and not enough time."


And if you are asking what's the future of a curator as a paid resource or as a business per se, here is his answer:


"...what about breaking news, which is more of a commodity these days? Can a curator win in news too?


According to the 3.3 million people who follow the MSNBC- owned @breakingnews account on Twitter - the sub-140-character answer is "yes."


That's where we pick up the story. To learn more, I sought out fellow Hofstra University alum Lauren McCullough. She recently joined @breakingnews from AP as a Senior Editor.


...MSNBC has turned it into a 24/7 news operation that curates links faster than anyone else."


Find more valuable insight, names and brands already "walking the talk" on slides 4, 5 and 6 of this very interesting deck  (Insights on the Future of Media - Volume 1, January 2012).



Recommended. Insightful. Informative. 8/10


Here the original slideshow: http://www.slideshare.net/steverubel/the-clip-report-volume-1


Full PDF: http://dl.dropbox.com/u/30447076/The%20Clip%20Report%20Vol1.pdf




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Mariale Peñalosa Arguijo's curator insight, April 4, 2013 8:07 AM

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Content Surplus as a Bankable Trend: Content Curation and the Future as seen by Steve Rubel

Content Surplus as a Bankable Trend: Content Curation and the Future as seen by Steve Rubel | Content Curation World | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

Here a few highlights from the article:

 

"Content surplus as a bankable trend: In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

 

a) Be knowledgeable and well read on your subject matter of choice;

 

b) Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;

 

c) Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

People want to connect with the human element of a brand and those that work for the organisation.

 

Journalists and media are now community managers. The have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

Steve’s top three emerging trends for media?

 

1) Building business models that incorporate curation;

 

2) Increased data mining and analytics about real-time engagement with media content;

 

3) The increased importance of facebook’s open graph.

 

 

Read the full article http://j.mp/H17F45

 

Original video: http://www.youtube.com/watch?v=lSRhDqeBtmg


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