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Robin Good's insight:
Tom Webster illustrates clearly why content curation is not a backup solution for those looking for a content marketing strategy that saves them time and resources.
Content curation, according to Tom Webster, "is even harder--and rarer--than quality creative output".
"...the ability to create value through curation is uncommon."
And the solution, notwithstanding what conferences and events may appear to suggest, is not simply in having new fancy tools. The real difference is in how me and you curate the content we select.
"And the learned skill (through pattern recognition) that both the content curator and the content docent must share is the ability to discriminate."
Humans can "discriminate" in much more subtle ways than computers can, and this ability, if refined, is going to become a very valuable asset in the near future.
This is why content curators as well as content "guides" (from museum docents) will play an increasingly important role to their audiences, especially when compared to those who are just passing on "interesting links".
He further writes: "It will be increasingly difficult, in this age of declining content arbitrage, to build an audience through curation—to get new people to gravitate to your content if you are just passing along other people's content.
But if you build an audience first—if you are known for something—then your curation has meaning."
The author also points to two excellent examples of content curation: John Gruber (Daring Fireball) and Chris Penn (christopherspenn.com).
A good reading for anyone interested in better understanding what content curation is all about.
Full article: http://brandsavant.com/brandsavant/curation
(Image credit: Guy choosing a place to go by Shutterstock)
Robin Good's insight:
Hats to Susan Mernit, who has an excellent piece on Knight Digital Media Center about how to do effective news curation and storytelling with Storify.
She brings in lots of relevant stories and examples showcasing how other individuals and journalists have been effectively using this news curation platform.
"The most successful creators of Meograph and Storify pages are united by one thing: they’re skilled editors and curators who know how to look at content posted on multiple social networks and pull out the pieces that will best help them to tell a story."
“Storify is the best way to gather tweets, comments, snippets and images from all around the Web and put them into one post. It's a new way of blogging that lets all your Internet friends participate.”
Brava Susan, great job and superglad to have intercepted you again.
Instructive. Informative. Resourceful. 8/10
A project funded by the Knight News Innovation Lab, Timeline works great with stories that have a strong chronological narrative. It does not work well for stories that need to jump around in the timeline.
With Storify, users can drag and drop content into a post.
With Timeline, users can either embed the code onto their website using JSON, or — if they don’t want to mess with any coding — they can fill in a ready-made Timeline template on Google Docs.
The project is currently hosted on GitHub, and users can find specific directions on how to both embed the code and use the Google Doc template there, too.
Future plans for the project include support of more media type, as well as iPhone compatibility, B.C. time support and better seconds and milliseconds support."
Here is the GDoc ready-made template: https://docs.google.com/previewtemplate?id=0AppSVxABhnltdEhzQjQ4MlpOaldjTmZLclQxQWFTOUE&mode=public&ndplr=1&pli=1#
More info, including how to embed it on your site and what file formats are supported: http://timeline.verite.co/
Getty Images touches people in a new campaign created by AlmapBBDO.
Robin Good's insight:
A new promotional campaign for Getty Images, created by AlmapBBDO, showcases an excellent example of video curation at work.
In this case, Getty Images and its partner agency have decided to gather, distill and juxtapose some of the most beautiful video clips available from the stock image giant, into a "short" (less than 2 mins) capable of telling a simple, human story with no voice-over or dialog.
By curating the best video clips from the Getty Images stock library into a simple but truly engaging visual story, the authors have not only created something that naturally engages human viewers, but have also realized a fantastic showcase of Getty quality images and video, without ever talking or mentioning it in any way.
Hats to Marcello Serpa, Luiz Sanches, André Kassu, Marcos Medeiros, Renato Simões e Bruno Prosperi.
Original video clip: http://youtu.be/iGgqEKP0oPc
Do not miss to check out the original "From Love to Bingo" clip, done a year ago, but utilizing only still photographs. Amazing.
Excerpted from the original article on GigaOM: "Qwiki, the start-up known for creating automated multimedia presentations, is launching a new media format that allows publishers, bloggers, web personalities and others to create 60-second video stories that are embedded with other videos, images, maps and links.
It’s like an interactive video slideshow that lets users click on other content throughout a narrated story, so they can choose how deep they want to experience the content.
The service goes into private testing today with some early users and is expected to open to the public in a couple of weeks.
Users can put together a Qwiki by arranging images, videos and maps and other content into six frames.
Each frame can be further edited with a caption and embedded with more images, Tweets, maps and links taken from sources such as YouTube, Flickr, Google Maps and other sources including their personal content.
When the media content is laid down, a user records a 60-second narration for the story with the option of appearing in a small window throughout the Qwiki. The creator decides when to advance each frame.
Imbruce, Founder and CEO, said: "...there are many more features to be added that could make Qwiki even more attractive to its creators and users.
Right now, creators can only tell a 60-second story. But with the ability to add more content, it could really be the starting point for a bigger story. I think over time, Qwiki might be better served by allowing people the option to make videos a little longer.
New online tools, such as Pinterest, are already showing us that self-expression and curation are now very popular. I think it’s logical that a simple tool for mixing video, images and online content could also attract an audience..."
Check out it: http://www.qwiki.com
Via Giuseppe Mauriello
This article is full of wonderful tips for taking your curation to the next level and embellish your original content.
"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."
There are many things that caught my attention, here are just a few gems:
Curated Content Can Inspire Topics For Created Content
If you don't master this one, all the other tips won't make any sense
****Understand which topics are irresistible to your target audience
I love this one!
Here's the tip
****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.
You can build on a topic in different ways:
**Beg to differ politely
**Provide additional tips and insights
**Ask clarifying question(s)
This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.
**A perfect segue to building relationships, community, doing business and increasing knowledge.
Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"
Read full article here: [http://bit.ly/sJs2I8]