|Scooped by Robin Good|
I always say: "Traffic is worth zero". In fact, unless I am skilled enough to convert the one million page views that Scoop.it reports on my profile into loyal readers and paying customers this figure by itself could be worth nothing.
What it does say though, to the many of you wondering whether you can reach people interested in your specific topic by curating other people's content is that, Yes, it is very possible to reach a very targeted audience in this way. By using a publishing platform like Scoop.it and having a regular, systematic posting schedule does bring extra visibility, credit and reputation. And the more focus you have, the better.
Robert Scoble was right when he suggested, way before than anyone was even thinking about curation, to send visitors off to other sites by curating the best that is out there.
But don't look at me as the example to follow. For one thing, I do not think it is a great idea to cover these many different topics like I do. I have now over ten curated channels I maintain on Scoop.it and I really don't think this is a great idea (nonetheless I am very interested in all of them).
In the beginning you always feel constrained, and needing a ton of channels, but then, as you go along, you learn that to maintain even two of them, at a very high level of quality, requires a lot of manual effort and time.
I am very thankful to Scoop.it as I would have not been able to get all of this extra exposure and credit for my work, if I had been doing this curation work exclusively on my own site.
Being showcased inside a social platform, where other people are continuosly looking for new, valuable content, has its own advantages.
As a matter of fact, I will not get tired of saying that Scoop.it HAS its key greatest opportunity for improvement, not so much in adding new features or refining its mobile versions but in really starting to effectively curate and showcase its own treasure trove of stuff and by doing that, modelling for its own larger group of users how to elevate their curation work.
By doing this Scoop.it would not only become a true content destination of its own sake but it could also become a model for quality curated content for its own users, by cultivating and exposing outstanding quality over quantity.
*If you are a subject matter expert and are interested in contributing to the curation of one of my Scoop.it channels, step up and let me hear from you (Robin.Good@masternewmedia.org)