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Robin Good's insight:
Carrie Whitehead, Product Manager at Zappos Labs writes about curation in the online retail shopping space, while providig some very useful examples of companies already using it effectively.
She writes: "The largest online retailer, Amazon.com has a vision to be the ‘Earth’s Biggest Selection.’ But is this vast selection too overwhelming for shoppers? A search for ‘black dress’ in Clothing & Accessories on Amazon.com brings back 65,529 results! For consumers, this large number of choices can lead to confusion, exhaustion and dissatisfied purchases, or worse, no purchase at all."
...Zappos recently launched Glance, a shopping experience allowing users to discover the most exciting products from Zappos through curated collections...
Informative. Resourceful. 7/10
Full article: http://www.psfk.com/2013/04/online-retail-curation.html