Robin Good: Josh Sternberg at Digiday highlights a trend that is only going to get bigger in the near future: brands, as they realize the increasing need to be active publishers, are recognizing the problems and limitations that this task involves.
"The problem is publishing is a lot harder than it looks, or rather it’s a lot harder to do it with the consistency, day after day, that’s needed to build a long-term audience.
That’s leading some brands to hook onto the idea that their role lies more in the curation of content."
But in choosing this path, the article recommends, brands need to be careful in what and how much they curate.
Here some valuable advice from the article:
"Brands need to be careful in not only what, but how much they curate.
There can’t be articles that make the reader question why a brand is sharing it.
Also, brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information, as readers will quickly determine the curated content — and thus the brand — is not worth their time.
Since consumers have their own tools for curating – Storify, Storyful, etc. – brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread."
Truthful. 7/10
Full article: http://www.digiday.com/publishing/brands-apply-for-content-curator-roles/
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I went to the link you gave me below and somehow it didn't work, can you tell me where to look, I would love to hear about the class you're teaching and see the channels you reviewed, thanks so much:-)
I tried the link now and it does work ok for me. In any case here's a screenshot of the tweet: http://i.imgur.com/wlb6n.jpg
Re the class and the channels reviewed these are not visible as this was a paid online course and only the participants got all of the recordings. :-(
I can confirm you that I reviewed your work and listed you as a top example of good curation work while detailing your strong traits.