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What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by
Robin Good
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Scooped by Robin Good onto Content Curation World |
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Robin Good's insight:
Newscron is a local news aggregator gathering the most relevant stories across multiple areas of interest from the major newspapers in Italy, Germany and Switzerland.
The user can select the categories of news he wants to be exposed to and how many news he would like to receive for each one, and Newscron aggregates and groups together similar news stories.
Newscron works across mobile (iOS and Android) and desktop devices.
More info: http://www.newscron.com/welcome/index.jsp
Try it out now: http://www.newscron.com/app/
(Suggested by Fulvio Colasanto)
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Jan Gordon: I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.
In this article the author refers to Robert Scoble, who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.
He says that just like Scobleizer, startups should use curation to catapult their online presence and influence. Curation is a useful approach for all companies but especially for startups:
Here's what especially caught my attention:
a) Thought Leadership If outsiders view your company as a key source of industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.
b) Hub of Information By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.
c) Collections By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.
d) Content with Commentary Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000
Successful curators often employ several of these approaches in addition to producing their own original content
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: http://bit.ly/zTGY37 Via janlgordon Delete the scoop?
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This piece was written by Heba Hosny, a guest blogger for Lauralee Walker
This article is full of wonderful tips for taking your curation to the next level and embellish your original content.
"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."
There are many things that caught my attention, here are just a few gems:
Curated Content Can Inspire Topics For Created Content
If you don't master this one, all the other tips won't make any sense
****Understand which topics are irresistible to your target audience
My Commentary:
I love this one!
Here's the tip
****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.
You can build on a topic in different ways:
**Beg to differ politely
**Provide additional tips and insights
**Ask clarifying question(s)
My Commentary:
This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.
**A perfect segue to building relationships, community, doing business and increasing knowledge.
Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"
Read full article here: [http://bit.ly/sJs2I8] Via janlgordon 
janlgordon's comment,
November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment,
November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment,
November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
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This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.
Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem
"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"'
Here's what caught my attention:
****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs[2]. And the reality is that “Alternative Attention sources” simply don’t exist.
The Scoopit team agrees!
My input:
****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -
**Know your audience **Know their pain points **Find and select the best content, add your own opinions, information or anything that will provide more value for your audience **Select only the best content, don't just aggregate links that add to the noise **Become a trusted resource - many opportunities will come to you, it's your time to shine
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/tF0opI]
Via axelletess, janlgordon 
Karen Dietz's comment,
December 4, 2011 12:23 PM
Great post and comments Jan! Looking forward to 2012.
janlgordon's comment,
December 4, 2011 2:59 PM
@Karen Dietz
Thanks Karen! 2012 is going to be an amazing year for all of us!! 
Gust MEES's curator insight,
February 14, 7:39 AM
Quality Matters!
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Brittany Morin wrote this piece for the Huffington Post
I thought this was good article, great observations and a real grasp on curation and how to do it effectively. I'm going to refrain from reposting all the gems in this post and instead give a commentary on something she said which I thought was a bit shortsighted.
Here's what caught my attention:
"I believe that the people best poised to be curators of the Internet are those from the Facebook Generation -- the first generation of native web citizens, mainly people in their 20s or early 30s who have grown up with the web and can navigate, scour, synthesize and then publish the best of what's out there on a daily basis because they practically live online. It is our generation that will also be able to more easily understand where new opportunities lie because they can quickly pinpoint where the gaps are in content, services, and products."
My response:
She is right that people in their 20's or 30's are indeed well equipped to curate the web especially for their own age group as well as others for all the reasons she states.
Having said that, there are people of all ages who have been on the web for years, myself included, who have built relationships and have the ability to spot trends, gaps and potential opportunities. I seriously doubt that people in that age group know what people in their 40's, 50's & 60's might need in a trusted source or have access or the ability to ferret out every potential opportunity on the web. I would be careful about making global statements like that.
**What if people of all ages contributed to a topic together, can you imagine the collective intelligence that could come from that?
What will set a good curator apart from a person who just aggregates links is the context they can add. Their perspective will have been gained through the humility and wisdom of life experience and can add great richness to the original content. To be sure, I have met many wonderful GenYers who have these traits in abundance, but this is one area where a few extra years and a few extra miles can help.
Content is the new currency of the web, it is meant to be a door opener, to invite others into the conversation, building thought leadership and authority. The more people that contribute by giving comments or adding another level of context, not only does it add to our knowledge but it can build community.
I think there is an enormous opportunity for anyone who has the passion, knowledge expertise and committment to select the very best content, fact check for accuracy and is willing to put in the time to learn how to curate succesfully.
Commentary by Jan Gordon covering "Content Curation, Social Media & Beyond"
Read full article here: [http://huff.to/v7bGHt] Via janlgordon 
Ove Christensen's comment,
November 17, 2011 4:03 AM
Quality curation is not based on age gruoups but on engagement, openness, knowledge, context and a lot of other stuff - but claiming that a curators age is something of particular interest is rubbish to me.
janlgordon's comment,
November 17, 2011 11:53 AM
Hi Ove, As you know I agree with you - curation is moving towards "collective intelligence" it's a wonderful time to expand our knowledge, build community and who knows what lies beyond the horizon.
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This is a cool idea. The app creates a Paper.li out of local newspapers. They haven't come to USA yet (that I could see), but the move to hyper-local will be led by apps like this.
I Scooped it NOT because it is right for the USA yet, but because the mashup of read the feed produce the magazine similar to Paper.li and Scoop.it is worthy of some serious thinking. The app is VERY mobile and that too is worthy of emulation.
The other great lesson for Starups is what NOT to do such as:
* Don't talk secret club talk on your About page.
* About pages are ABOUT the opportunity.
* About pages are ABOUT the team.
* About pages are ABOUT the customers.
* Be inclusive everything you do is inclusive or exclusive.
* If your team is highly technical, HIRE PR or Marketing help.
I think these are very smart people who don't fully realize being smart in one field doesn't mean you are granted similar smarts in every field. Surprising how many times I see this non-humble approach to marketing.
If I were to dabble in the land of PhDs they would rightfully have a FIT. So why is it okay for anyone to presume they know how to market a product. To say this team is clueless about marketing is a VAST understatement.
Just once I would like an engineer or PhD to recognize that marketers work as hard at our chosen profession as anyone doing anything in a lab, but no way that ever happens (lol).