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Jan 2, 2011
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Scooped by Robin Good onto Content Curation World |
Scoop.it!
Robin Good's insight:
Newscron is a local news aggregator gathering the most relevant stories across multiple areas of interest from the major newspapers in Italy, Germany and Switzerland.
The user can select the categories of news he wants to be exposed to and how many news he would like to receive for each one, and Newscron aggregates and groups together similar news stories.
Newscron works across mobile (iOS and Android) and desktop devices.
More info: http://www.newscron.com/welcome/index.jsp
Try it out now: http://www.newscron.com/app/
(Suggested by Fulvio Colasanto)
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Scoop.it!
Robin Good: Pinterest is only the tip of the iceberg. Out there there are literally tens of visual pinning and sharing boards covering styles, topics and tribes of all kinds. One such group of product and object curation tools is the one dedicated to the collection and organization of luxury, fashion, art and design. This article highlights and briefly reviews five of these social product discovery services while analyzing their key differences. The services reviewed include:
-> Discoveredd -> StyleSaint -> Spark Rebel -> Common Bloggers Very useful. 7/10 Full article: http://fashionablymarketing.me/2012/04/four-social-curation-sites-for-luxury-brands/ Delete the scoop?
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This is a cool idea. The app creates a Paper.li out of local newspapers. They haven't come to USA yet (that I could see), but the move to hyper-local will be led by apps like this.
I Scooped it NOT because it is right for the USA yet, but because the mashup of read the feed produce the magazine similar to Paper.li and Scoop.it is worthy of some serious thinking. The app is VERY mobile and that too is worthy of emulation.
The other great lesson for Starups is what NOT to do such as:
* Don't talk secret club talk on your About page.
* About pages are ABOUT the opportunity.
* About pages are ABOUT the team.
* About pages are ABOUT the customers.
* Be inclusive everything you do is inclusive or exclusive.
* If your team is highly technical, HIRE PR or Marketing help.
I think these are very smart people who don't fully realize being smart in one field doesn't mean you are granted similar smarts in every field. Surprising how many times I see this non-humble approach to marketing.
If I were to dabble in the land of PhDs they would rightfully have a FIT. So why is it okay for anyone to presume they know how to market a product. To say this team is clueless about marketing is a VAST understatement.
Just once I would like an engineer or PhD to recognize that marketers work as hard at our chosen profession as anyone doing anything in a lab, but no way that ever happens (lol).