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May 15
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Jan 2, 2011
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Scooped by Robin Good onto Content Curation World |
Scoop.it!
Robin Good's insight:
Newscron is a local news aggregator gathering the most relevant stories across multiple areas of interest from the major newspapers in Italy, Germany and Switzerland.
The user can select the categories of news he wants to be exposed to and how many news he would like to receive for each one, and Newscron aggregates and groups together similar news stories.
Newscron works across mobile (iOS and Android) and desktop devices.
More info: http://www.newscron.com/welcome/index.jsp
Try it out now: http://www.newscron.com/app/
(Suggested by Fulvio Colasanto)
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Scoop.it!
Jan Gordon: I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.
In this article the author refers to Robert Scoble, who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.
He says that just like Scobleizer, startups should use curation to catapult their online presence and influence. Curation is a useful approach for all companies but especially for startups:
Here's what especially caught my attention:
a) Thought Leadership If outsiders view your company as a key source of industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.
b) Hub of Information By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.
c) Collections By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.
d) Content with Commentary Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000
Successful curators often employ several of these approaches in addition to producing their own original content
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: http://bit.ly/zTGY37 Via janlgordon Delete the scoop?
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This is a cool idea. The app creates a Paper.li out of local newspapers. They haven't come to USA yet (that I could see), but the move to hyper-local will be led by apps like this.
I Scooped it NOT because it is right for the USA yet, but because the mashup of read the feed produce the magazine similar to Paper.li and Scoop.it is worthy of some serious thinking. The app is VERY mobile and that too is worthy of emulation.
The other great lesson for Starups is what NOT to do such as:
* Don't talk secret club talk on your About page.
* About pages are ABOUT the opportunity.
* About pages are ABOUT the team.
* About pages are ABOUT the customers.
* Be inclusive everything you do is inclusive or exclusive.
* If your team is highly technical, HIRE PR or Marketing help.
I think these are very smart people who don't fully realize being smart in one field doesn't mean you are granted similar smarts in every field. Surprising how many times I see this non-humble approach to marketing.
If I were to dabble in the land of PhDs they would rightfully have a FIT. So why is it okay for anyone to presume they know how to market a product. To say this team is clueless about marketing is a VAST understatement.
Just once I would like an engineer or PhD to recognize that marketers work as hard at our chosen profession as anyone doing anything in a lab, but no way that ever happens (lol).