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Scooped by Robin Good onto Content Curation World |
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Robin Good's insight:
To choose which news story to curate and pass on to your readers, is not always something easy to do.
My personal suggestion is to look only for the most interesting and relevant stories for your audience while leaving out anything that is mildly interesting. I'd always go for quality over quantity and I would not discard little-read stories or dated ones, because of these two factors. Rather I'd select them on the basis of their immediate usefulness to my reader and not on the one of their freshness or recency.
Serena Matter, of the Canadian Public Relations Society, has just published a short article suggesting three key criteria to employ in selecting what news to curate each day. She writes:
"Finding content to share online can be a challenge, especially when your goal is to provide information of interest to your followers.
In many instances, it is easier to re-tweet something that appears in your newsfeed, even if it’s not that relevant to your industry, than to come up with new material.
However, this wastes a valuable opportunity to engage your online stakeholders. Rather than taking the easy way out, there are a few simple guidelines you can follow to ensure any content you share offers value. When creating or searching for material to share, keep this acronym in mind: C.I.A. (Current, Interesting, Applicable)."
But beware: "current" is a misleading variable, as "something" can be "current" depending on the specific context in which it is presented and it is not an absolute trait of a news story.
A story from two years ago can be made immediately current and relevant simply by relating and connecting it to other information which is directly impacting our present.
Good for beginners. 6/10
Full article: http://www.cprsvancouver.com/what-should-i-post-today-guide-content-curation
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Robin Good: eBay has gone the Pinterest way by redesigning its web interface and allowing you to curate your preferred product categories as well as more specific parameters like the price range you are interested in, whether you want new or used items or prefer auctions to "buy-now" offerings. "Everything now centers on a Pinterest-like feed of featured, personalized, and self-curated products." WebProNews reports: eBay says that the feed will show users “a collection of items selected for you, based on your shopping history or your own personal interests.” When a logged-in user first accesses the feed, they are given the opportunity to “follow” certain types of product lines as well as connect their feed to their Facebook interests. eBay officially announced: “Today we begin to introduce a series of significant new features and enhancements for our customers. We’re delivering a cleaner, contemporary look and feel; a more intuitive, convenient way to browse, decide and buy – both globally and locally; and a new personal way to curate your own shopping experience and discover items perfect for you...” To test the new eBay curated feed, interface redesign and new logo, head to eBay.com (US version) and you will be immediately offered to select five product categories you are interested in. The new eBay also allows users to integrate their Facebook account as well as their PayPal one to make it easier and faster to sell and buy on the popular online marketplace. Check it out now: http://www.ebay.com/feed 
Robin Good's comment,
October 13, 2012 7:41 AM
Thank you Pascal! I am still inside an hospital but I am slowly regaining control of my time. Hope to be fully back in a few weeks time.
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Current is important, but not the most. If anything is interesting and applicable and remains useful, it doesn't matther that was built up 3 years ago...