NewsCred has become a big player in the news business by using algorithms to bring relevant stories to clients looking for content. Now, the tech intensive company is adding a new product to its mix — humans.
Human curation is in demand. The ability to have someone who can do background research, and can collect relevant links, related stories, images and videos on a specific topic or for a specific assignment is not something you easily find around.
This is what Newscred, a highly automated news aggregator, has realized and immediately met with a dedicated offering for its customers.
From the original article on Paidcontent.org: "NewsCred, a tech-intensive news aggregator, is an up-and-coming player in the media industry thanks to licensing agreements with elite publishers like the Economist and Bloomberg.
The company relies on these partnership deals and its own algorithms to ship stories to hundreds of publishers and brands like Pepsi and Overstock that are looking for quality content.
NewsCred has long relied on automated curation tools to find and deliver relevant content to its clients, but now the company is adding something more to its journalism — humans.
This morning, the company announced a new service named Editorial Curation that lets NewsCred clients buy hands-on human help for their story collection."