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Jan 2, 2011
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Scooped by Robin Good onto Content Curation World |
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Robin Good's insight:
Archify is a unique free web app which discretely logs and indexes all of the web pages you visit plus all of the Facebook, Twitter and LinkedIN messages that come in your daily stream, so that you can instantly search your "streaming info" universe.
As you scroll Archify search results and hover your mouse on titles, you can preview web pages instantly, and select to share any item on your Facebook, Twitter, Google+ and LinkedIN channels.
The app is very easy to use and it presents itself like a simple search page. On the left column you have a set of items which allow you to filter and sort your search results according to your own needs and preferences.
Archify also provides you with a stack of interesting visual statistics relative to your information surfing habits, and including the sites you visit the most, the type of content you are most exposed to and who are the most active individuals in your social networks.
Archify is relevant to content curation because it represents a new, additional and useful tool to uncover and re-surface relevant news, stories and resources within our personal universe, that may otherwise get lost, in an easy and intuitive fashion.
Free to use.
Try it out now: https://www.archify.com
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Robin Good: Josh Sternberg at Digiday highlights a trend that is only going to get bigger in the near future: brands, as they realize the increasing need to be active publishers, are recognizing the problems and limitations that this task involves. "The problem is publishing is a lot harder than it looks, or rather it’s a lot harder to do it with the consistency, day after day, that’s needed to build a long-term audience. That’s leading some brands to hook onto the idea that their role lies more in the curation of content." But in choosing this path, the article recommends, brands need to be careful in what and how much they curate. Here some valuable advice from the article: "Brands need to be careful in not only what, but how much they curate. There can’t be articles that make the reader question why a brand is sharing it. Also, brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information, as readers will quickly determine the curated content — and thus the brand — is not worth their time. Since consumers have their own tools for curating – Storify, Storyful, etc. – brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread." Truthful. 7/10 Full article: http://www.digiday.com/publishing/brands-apply-for-content-curator-roles/ 
janlgordon's comment,
February 25, 2012 12:01 PM
Hi Robin,
I went to the link you gave me below and somehow it didn't work, can you tell me where to look, I would love to hear about the class you're teaching and see the channels you reviewed, thanks so much:-) 
Robin Good's comment,
February 25, 2012 12:09 PM
Hi Jan,
I tried the link now and it does work ok for me. In any case here's a screenshot of the tweet: http://i.imgur.com/wlb6n.jpg Re the class and the channels reviewed these are not visible as this was a paid online course and only the participants got all of the recordings. :-( I can confirm you that I reviewed your work and listed you as a top example of good curation work while detailing your strong traits.
janlgordon's comment,
February 25, 2012 11:50 PM
I am truly honored, thank you for all your kind and encouraging words, coming from you that means a lot Robin.
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Robin Good: If you are looking at content curation from the perspective of a large company, you may want to read this article from Josh Sternberg on Digiday, which provides some valuable recommendations. Here a few highlights I have extracted from the article: "Curation is the vogue digital term for the ability to not only aggregate and distribute carefully selected information, but also to provide a unique voice on top of the original pieces of information. ... “The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,”...
“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility. ... **There can’t be articles that make the reader question why a brand is sharing it. **Also, brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information, as readers will quickly determine the curated content — and thus the brand — is not worth their time." Rightful. 7/10 Read the full article: http://www.digiday.com/publishing/brands-apply-for-content-curator-roles/ Delete the scoop?
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It's unique and free to use.
Search your live stream information with this clever tool.
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