The guide offers a good introduction to why content curation is so important, how it can help any organization and what are the key things to know about it for anyone who knows little or nothing about it.
From the original PDF guide, entitled "Attention Doesn't Scale: The Role of Content Curation in Membership Associations":
"Content curation provides a potential path to a new type of thought leadership, one that is more suited to a world where information is no longer the scarce resource. Focus is. Meaning is. Wisdom is.
But that type of support will require a signicant shift in our business models.
For decades, associations have been in the business of generating information.
Our challenge now is to transform ourselves into being in the business of sense-making, helping members distinguish what new information is most relevant and integrate that information into their mental categories, and meaning-making, helping them understand the implications of that new information for their worldviews."
Lots of good tips, references and relevant resources listed. Provides good foundational reference for any serious business reader.
Good intro to content curation. Resourceful. Informative. 8/10
Pass it on.
Attention Doesn't Scale (PDF) - http://www.getmespark.com/wp-content/uploads/2012/10/AttentionDoesntScale-Whitepaper-Nov2012.pdf
YouTube video: http://youtu.be/IWbFI_ny9fY
(The Role of Content Curation in Associations:
Interview With Elizabeth Engel) by Brian Kelly of AssociationMaves.com