Thomas Goetz, Executive Editor, WIRED discusses "How to Spot the Future"."
In it, he presented seven rules for identifying the trends, technologies and ideas that will change the world. An activity that Wired editors should supposedly be very good at.
Rule number six in Mr. Goetz presentation is "Demand Deep Design", an elegant way of saying that "curation" and the ability to do so effectively, is and will be a characterizing trait of companies capable of changing the world.
"Stripping away unnecessary info..."
"companies that help us organize our lives..."
"entities that help us understand information"
All these are all easily recognizable traits of those working, directly or indirectly, to help us better manage the large amount of information we are increasingly confronted with.
The ability to do so, is a "design ability", because it encompasses the whole purpose, reason to be and scope of an object, piece of information or tool.
And indeed, it looks like but inevitable (unavoidable), that those individuals and companies who will devise new and better ways to help us manage the info tsunami, will have a fast growing demand coming their way.
"Deep Design turns chaos into curation."
Specific video segment starts at: 8':04"
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Video URL (specific segment) : http://fora.tv/2012/05/01/WIRED_Business_Conference_How_to_Spot_the_Future#chapter_08
Download full original video .MP4: http://fora.tv/download?cid=15486&fid=110671&sid=ZeRp3KhvVSYluF0TR1u%2BUeQFrBGtHE6yVaA%2Ff8a1kIc%3D&api=11934220-3fda-11e2-a25f-0800200c9a66
(Duration: 12 min - File size: 49MB)