In this podcast episode of the Deep Dive, Cortney Harding and Kyle Bylin discuss music curation with outspoken tech exec and startup founder J Herskowitz.
People want recommendations from people that have their same tastes and values. Human curation is going to make a big difference in how people are going to discover, appreciate and get in love with new music and artists.
From the original article: "In this episode of the Deep Dive, Cortney Harding and Kyle Bylin discuss music curation with outspoken tech exec and startup founder J Herskowitz."
"Curation is a topic that just keeps coming up in the press. Spotify buys Tunigo. 8tracks revamps its website. Songza introduces a paid tier. And Beats Music poaches several high-level people in preparation for a U.S. launch. Meanwhile, Rhapsody and Google Play are talking about how they have been using humans to curate all along.
What does all of this mean? Where might music streaming services take curation next?"
- Individual curators may have an edge over crowd-curation.
- Many different types of curation being used.
- It remains to be seen whether expert music curators will win over talented unkown amateur curators.
- Likely, these different approaches may live all side-by-side, satisfying different needs.
- Mood- and experience-curation is a strong emerging trend besides traditional music styles and genres
- Curated music playlists to enhance specific life activities
Interesting discussion. Recommended listening. 7/10
Listen to the podcast here: https://soundcloud.com/upwardspiralpodcast/deep-dive-4-curations-long