Seth Godin latest article, entitled "the trap of social media noise", touches on one of the hot issues that boiling under the new content curation tools carnival.
Are we creating and leveraging these tools to regurgitate and spit out more noise, or are we working to build tools and to help others understand the value of distilling and making sense of the information wave surrounding us?
As Seth, correctly points out, to lead the way, to challenge new ground and not for the lowest common denominator is a scary proposition.
Nonetheless, many a curation tool is approaching the marketplace claiming as key benefits the zero-time-to-publish, frictionless content-gathering powers, super-easy sharing to multiple social networks and seo domination.
If this isn't an invitation to create yet more noisy content, with little or no value attached to it, then I fail to see where is this true invitation and support for making intelligent and truly valuable use of these tools.
The fad will soon vanish, as anyone will soon be able to clip, republish (in cool formats) and share in a matter of clicks, without needing a training on it. The ensuing noise tsunami will make it rapidly evident that it is not more content or information that we need, but humans -aided by intelligent tools- that can help others find and make sense of the information and resources out there.
"...either be better at pump and dump than anyone else, get your numbers into the millions, outmass those that choose to use mass and always dance at the edge of spam (in which the number of those you offend or turn off forever keep increasing)...
or Relentlessly focus.
Prune your message and your list and build a reputation that's worth owning and an audience that cares.
Only one of these strategies builds an asset of value."
If it's tough to read, this is your reading. 10/10