Robin Good: While I am absolutely thankful to Guillaume De Cugis and everyone else on the Scoop.it team, for providing me with probably the best content curation and newsmastering tool I have ever used, I have not been able to restrain my discontent for their (and other content curation producers) somewhat misleading communication strategy.
I am in fact, a strong Scoop.it supporter, if not altogether, an uncertified "brand ambassador", but due to my deep involvement and passion with curation, I have developed a skill for looking beyond the surface and for asking uncomfortable questions even to those, people and brands, that I like the most.
If you were to watch this video, like other video clips where Guillaume has explained in front of a camera what Scoop.it is alla about, you will hear, one clear and unambiguous statement: "Scoop.it is about making it easy for people to create their own magazine or online newspaper." Perfectly matching the tagline appearing on the Scoop.it home page which reads: "Easily publish gorgeous magazines."
To me, the fastest and shortest/easiest way to post/share something on your website, blog or social media channels, with the minimum effort possible and the maximum reach, has NOTHING to do with curation.
*Actually it may very well be its PERFECT OPPOSITE.*
Do I have something against Scoop.it or other tools that claim to be two opposite things at once? Yes I do.
Why? I think they are doing something that may confuse people on what curation really is, and serving it in fact as one false equation: easy publishing of gorgeous magazine is equal to content curation.
If there is a line on their home page, about page or FAQ that clearly says this is not the case, please highlight for me because I have not been able to find it (yet).
End result: More people will pick up Scoop.it and similar tools with the hope to gain visibility, authority and reputation, the ultimate rewards of good curation work.
But they will also remain surprised, after their initial excitement, to see that the promise they have been given is not a self-fulfilling one. Curation and information sense-making are very different tasks from aggregation and republishing (which instead is all that is needed to publish a gorgeous-looking online magazine).
(You can sell salt for cocaine only so many times before you get caught. Better sell salt as salt without taking any risks, or going for cocaine 100% with all the risks and potential benefits that may carry.)
What do you think?
Via Guillaume Decugis