Content Curation World
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Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by Robin Good
Author: Robin Good   Google+
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Exercise Caution: The Key Aspect To Pay Attention To For Novice Content Curators

Exercise Caution: The Key Aspect To Pay Attention To For Novice Content Curators | Content Curation World |
Robin Good's insight:

If you are a novice content curator do not go for quantity. That is not what makes the difference. Go for high-quality, and consistency.

Steer away from the temptation of republishing or sharing anything that you have not read and vet in full.

"The best curators out there did not build such impressive followerships by carelessly retweeting, sharing or promoting low-quality content.

These brilliant individuals:

a) never curate an article that they haven’t read in full,


b) never support something they don’t believe in,

c) never get lazy.

How do you think they would look in the eyes of their fans if they judged content based only on a title and the first two paragraphs?

Lack of quality is the number one downfall of content curators.

Granted, your audience will not be increasing by the thousands, but if you prioritize quality over quantity the people who choose to follow you will actually matter."

My comment: Key strategy n.1 (and n.3) in this article are the only one worthwhile paying attention to. The other ones are, in my opinion, actually misleading. You don't need to focus on latest trendy content and breaking news, curating content other than text is a well known strategy as much as the obviousness of keeping your focus always in sight.

Strategy n.1 is a fantastic reminder for novice content curators: 6/10 

Full original article: 


Federico Santarelli's curator insight, April 1, 2019 8:26 PM
Grazie bellissimo Robin Good per offrirmi l'opportunità di lavorare Internet anche grazie a questo tuo social network, mentre ti auguro di realizzare ciò che realmente scegli di realizzare, ricordo di ringraziare i lavoratori che hanno realizzato questo social network che mi sembra proprio fatto bene, buona giornata e buon lavoro! <3 ... <3
Apricate's comment, July 13, 2023 11:54 AM
Paul B. Burke's curator insight, November 22, 2023 2:25 PM

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The Art of Discovering Pearls Inside the Sand: How, Tools and Skills Advice from Beth Kanter

The Art of Discovering Pearls Inside the Sand: How, Tools and Skills Advice from Beth Kanter | Content Curation World |

Content curation - the process of finding, organizing, and  sharing topical, relevant content for your audience that supports your nonprofit's engagement or campaign goals (or your professional learning) begins with "Spotting the Awesome." 

Robin Good's insight:

A good introductory article to content curation for organizations and non-profits. It provides good description of the purpose of content curation and of tools and key skills required.

Beth Kanter, provides lots of good resources, tools and other articles which kindly highlight and link also some of my recent content curation work. 

Resourceful, informative, to-the-point. 8/10

Full article: Content Curation and the Art of Spotting the Awesome

Reading time: 5'

See also from the same author: 

Beth Kanter's comment, May 6, 2014 1:27 PM
Thanks for scooping the post - and modeling good content curation skills ...

1.) changed headline (way better than the original)
2.) Photo to illustrate headline
3.) Summarized the key points
4.) Added additional links from the source
5.) Shared it through channels
Robin Good's comment, May 6, 2014 1:32 PM
Thank you Beth, hehe. It was meant to be "in the ocean", but then I found that great picture and decided to move onto "sand".

Thank you so much for referencing my work and for highlighting, as we all must learn to do more often, the good stuff you found in it.
David Collet's curator insight, May 6, 2014 11:24 PM

I like this.


Long ago, in a former life, I used to get newspaper articles passed to me each day that were relevant to my job and/or my aspirations. I would take the necessary hour or so each day to remain current with world affairs related to what I did or where I wanted to go.


Curation is a lot like that except it is more global in concept. 


This article talks about how to do this in the best way.

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User-Centered Content Curation: Five Good Tips from Sam Burroughs

User-Centered Content Curation: Five Good Tips from Sam Burroughs | Content Curation World |

"Most people curate for the benefit of themselves or their organisations. What if we..."

Robin Good's insight:

Sam Burroughs says it right: "What if we considered content curation from a user centered design perspective? What would audience centered curation look like?"

His suggestions are right on the mark:

  • Stop thinking you need to post always something. If you haven't got something good, don't.

  • Focus on a very specific interest and audience. 
  • Evaluate and share your opinion.
  • Let readers know how much time it takes to read the source you are suggesting to check.  
  • Explain, always clearly why something you are curating is relevant. Contextualize. 

More signal, less noise.

A good review of five things you need to pay attention to, for your content curation to generate some results.

Right on the mark. Practical advice. 8/10 

Full article (4 mins read): 

Image credit: (Teamwork concept by Shutterstock)

Deanna Dahlsad's curator insight, January 18, 2014 3:17 PM

What if we considered content curation as a value, not just a means to market products & services?

Gina Paschalidou's curator insight, January 20, 2014 12:06 PM

Tips to improve curation and benefit both you and other users

'Timothy Leyfer's curator insight, January 24, 2014 1:20 PM

"Explain, always clearly why something you are curating/communicating is relevant. Contextualize."

This is just one of the five great points from Sam Burroughs that we should consider when communicating relevant information to people on our list.

There are four other great tips equally as important, that we should use when communicating information to others.

In today's fast-paced world the information that we are trying to communicate to others should be user centered.

You might want to check this one out. I know that I am

Another Good-One From Mr Robin Good

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Content Curation for Content Marketers: Six Basic Ways To Curate Other People Stories

Content Curation for Content Marketers: Six Basic Ways To Curate Other People Stories | Content Curation World |

Robin Good's insight:

Pawan Deshpande, founder and CEO of Curata, has just published an article that provides some very useful guidelines to content marketers interested in improving their basic content curation skills.

The article provides six alternative approaches to curating content, from simple ones like quoting and retitling, to more advanced ones like parallelizing, storyboarding and summarizing.

The context provided in this article circles around three key factors:

  1. Quantity of effort
  2. SEO value
  3. Added value

so that you can compare, among the alternative curation approaches presented, the ones that better match your own needs.

But, beware. Though content marketing experts have you believe that saving time, seo impact and traffic size are key variables to go after, I remain of the impression that true "added value" provides order of magnitude greater benefits than the other two combined. 

In other words, to rank and evaluate the value of a curation approach versus another, I would ask: Does the curation produced help other people make better sense of a topic? Does it allow for others to learn about an issue without having to juggle and research tens of dubious resources? Does it save the reader time in learning about the topic he's interested in while providing him with all the needed info?

Having said this, I deem this article particularly useful for content marketers getting interested in content curation, and in learning which approaches they can adopt, besides reposting and sharing the best content they can find, to improve their "value added" propositions.

Useful. Resourceful. 7/10

Full article:

(Thanks to Marjolein Hoekstra for pointing me to this article)

ManufacturingStories's curator insight, August 14, 2013 8:16 AM

These are some great ideas.  Content curation is a great teaching tool for students.  Thanks Robin for your great and dedicated CURATION!

Roberto Ivan Ramirez's comment, August 15, 2013 8:51 PM
El arte de curar información en la Web es más que una práctica del conectivismo, es parte de un ejercicio de aprendizaje e inteligencia colectiva.
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How To Start Curating News: Approach and Tools Advice by Jay Palter

How To Start Curating News: Approach and Tools Advice by Jay Palter | Content Curation World |

Robin Good: If you are new to news curation and are looking for some basic advice on how you can start finding good content out there and where/how to promote it, you will find this introductory guide by Jay Palter quite useful.

In it there is some good basic advice on what kind of free tools and approaches you can start using to monitor specific topics as well as proper suggestions on how to characterize and add value to your curation work.

Good for getting your feet wet. 7/10

Full article: 

Beth Kanter's comment, June 2, 2012 12:46 PM
Thanks for this - been looking for a beginner guide for some NGOs I'm working with in India are just getting started with social media/content strategy. This a useful article for them to read.
Jay Palter's comment June 2, 2012 2:35 PM
Thanks for the feedback and sharing, Robin. Appreciate your inspiration and support.
Robin Good's comment, June 2, 2012 2:48 PM
Thank YOU Jay!
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Down-To-Earth Advice from a Professional Curator: Stanford Libraries Henry Lowood

Robin Good: Great advice for curators of all kinds from Henry Lowood, curator of the history of science and technology/ film and media at Stanford University libraries.

In this video 14'-minute long interview by Howard Rheingold, besides some interesting digression on curation as intended inside large "collecting" institutions, there is also some super-valuable and down-to-earth advice for the typical content curators out there.

Here my key takeaways [my own words]:

"Sometimes things are not what they seems to be.

Avoid terrible mistakes by going beyond the surface and thinking "like a detective". 

If you include in a collection things that may not seem what they look to be, because you have not explored them enough, you run a big risk of losing your reputation as a "trusted" curator for that topic. 

Those who are "experts" in that field, will easily spot those inconsistencies as they pay great attention to such details. 

It's therefore important to "slow down", and to look in depth at the context of the item you are "curating". 

Don't just post content because you have spotted content which has relevant "keywords" in it or the title makes it look enticing.

Go and look well and make sure it really is what you think it is."  

Must watch (especially from 12':25"on): 

(Spotted by Beth Kanter)

Beth Kanter's comment, February 3, 2012 12:37 AM
Ah, I like your new attribution - spotted. I saw this today, but didn't have the time to watch the whole thing and summarize what was in it because of the Komen disaster ... glad you summarized it! Will point peoople over here
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Content Curation at Work: Startupery - A Library of Startup Best-Practices Curated by True Subject Matter Experts

Content Curation at Work: Startupery - A Library of Startup Best-Practices Curated by True Subject Matter Experts | Content Curation World |
Robin Good's insight:

Startupery is a new online resource which organizes and curates best-practices, strategy advice, tips and methods for business startups.

The present library currently comprises over 500 hundred resources organized under 372 topics by 12 selected "experts", which include, among others, Fred Wilson (Vevnture Capitalist), Eric Ries (The Lean Startup), Chris Dixon (Investor) and Brad Feld (Early Stage Investor / Entrepreneur). 

For each expert you will find a page outlining his profile and presenting, in a categorized fashion, a selected number of sources suggested by him.

"For years, and now more than ever, startup founders, investors and operators have been sharing advice on how to succeed in business. From personal blogs to up-and-coming publications, this advice has been scattered and often hard to find when you need it mostStartup{ery is a library for this advice, giving each resource and the important topics that they cover a home on the internet."

An excellent and well-organized resource hub for startups, Simple, easy to navigate and staffed by a highly reputable set of subject-matter-experts / curators.

A great example of the value that content curation can bring to just about any field, where there is lot of precious information scattered around and which can greatly benefit from competent and trusted "organizers". 

Free to use.


Added to Content Curation Examples board.

Pierre Dejean's curator insight, July 12, 2014 10:16 AM

Great content about Start-up ! 

Deb Nystrom, REVELN's curator insight, September 4, 2014 6:01 PM

Take start-ups & entrepreneurs, add content curation by SMEs, subject matter experts, viola!  It's a handy resource worth a good look to support entrepreneurs and the growth of their companies.  ~  D

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Social Media Curation Is Not Just Sharing Bookmarks: An Introductory Guide [Video]

Video from Curation Module of Social Media for Active Learning Course. #SMOOC2014
Robin Good's insight:

If you are new to content curation and interested in understanding better how social media, bookmarking and sharing fit into the curation conundrum, then this is a useful video to watch. 

Vanessa Dennen, Associate Professor of Instructional Systems at Florida State University, presents in a clear and very understandable 6 minute clip, what social media curation is, how it differs from simple bookmarking and which are some of the tools to get started doing it.

She also offers an excellent definition for "social media curation": Organized and purposeful collecting and sharing of annotated, online content, as well as a six-step process (called FACETS) to effectively curate content online.

Instructional. Informative. Useful for beginners. 7/10

Original video: 

Duration: 6':10"

via Eric A. Tremblay blog

Pankaj Jindal's curator insight, May 12, 2014 8:44 AM

Test 6

Mariana Ka's curator insight, May 18, 2015 5:14 AM

The video explains en efficient way of usage the online bookmarks platforms such as and Pinterest

Alice Goddard Library's curator insight, June 7, 2015 2:16 AM

So useful!

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Content Curation for NGOs: Where's The Value?

Robin Good's insight:

If you are a NGO or a non-profit organization, your reference point for anything that relates to effective communication online should be Beth Kanter

In the presentation / discussion she facilitated yesterday in San Francisco she illustrated the why, how and the key benefits that content curation can bring to any organization.

She writes: "Content curation can empower us to learn more and use that knowledge to get deeper impact for our nonprofit’s programs.   

We can no longer afford to get distracted by the volume of information flying past us.

In this article she published before the event, you can find some valuable indications of how true "value" can be added to your content by adopting a "curating" perspective and what are the type of questions you should be considering to evaluate in a critical fashion the content you produce or curate. 

Full article: 


Check also these related resources and links:

Beth Kanter on Twitter: 

Robin Good's comment, December 18, 2013 2:45 PM
Beth, that's wonderful and very useful. Thank you so much for including me in your slideshow, article and presentation, I am very honored by it. Thanks also for sharing this valuable piece of reference and for having shared the collaborative approach you have chosen during the workshop to motivate people to think more and deeper about their own curation. Thank you.
Lori Wilk's curator insight, December 20, 2013 11:15 PM

This is an excellent visual explanation of content curation, the goals, and the content curation process.

Alix Lalire's curator insight, May 5, 2014 6:19 AM

very nice

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Five Good Guidelines for Content Curators from Joshua Merritt

Five Good Guidelines for Content Curators from Joshua Merritt | Content Curation World |

Robin Good: If you are looking for ways to improve your content curation efforts, Joshua Merritt has published five useful guidelines to follow.

These include abandoning high frequency / high-volume practices, integrating your opinion whenever possible, researching deeper, citing sources and treating curation like original content production.

Joshua writes: "If two different people curate and distribute the same content (which happens every day times thousands), what makes the experience of your followers more valuable?

The answer doesn’t have to lie in a single piece of content, but it must lie in the story arch of the greater body of work, and the more you treat each item you curate as a diamond in the rough that needs some extra cutting and polishing to be ready for your audience, the better your content will perform and the more loyalty you will drive in your followers."

Rightful. 7/10

Full article:

Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.
Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.Ken
Rescooped by Robin Good from Social Media Content Curation!

How Large Organizations Can Leverage Curation: Shel Holtz

How Large Organizations Can Leverage Curation: Shel Holtz | Content Curation World |

From the original feature article by Liz Wilson on


"We asked Shel about how mid- to large-sized organisations can focus their curation efforts, and he outlines four ways organisations large and small can benefit now:


1. Curating news around events as an alternative to pitching for traditional media coverage: Take a product launch — they could curate who’s saying what from among their customers, partners and consumers. It’s an opportunity to create a resource and put it up on their media page.


2. Curating trusted, publicly accessible resources to increase reputation:

A high quality curation of content can reflect well on the organisation, increasing its reputation. It could be done by a team or a single employee, selecting what is relevant, pulling it into one place, commenting on why it’s important, and then making it accessible.


3. Giving employees access to social media, so they can share internally curated news outside the organisation...


4. Curating information to help employees work smarter: An example is external news on the intranet. Lots of intranets offer it, but often it comes from an external provider and is like a firehose — some of it not so relevant, and you can have multiple versions of the same story from different media outlets...."


More helpful info, tools and tips that can help large organizations leverage curation in the rest of the article here:

Via Giuseppe Mauriello
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Content Curation For Large Companies and Brands: Where To Start | Digiday

Content Curation For Large Companies and Brands: Where To Start | Digiday | Content Curation World |

Robin Good: If you are looking at content curation from the perspective of a large company, you may want to read this article from Josh Sternberg on Digiday, which provides some valuable recommendations.

Here a few highlights I have extracted from the article: 

"Curation is the vogue digital term for the ability to not only aggregate and distribute carefully selected information, but also to provide a unique voice on top of the original pieces of information.


“The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,”...


“Curate that topic and provide some context around it.

If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.


**There can’t be articles that make the reader question why a brand is sharing it.

**Also, brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information, as readers will quickly determine the curated content — and thus the brand — is not worth their time."

Rightful. 7/10

Read the full article: 

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