Content Curation World

Amazon has made available to everyone a new Pinterest-like facility that allows you to easily collect and organize into separate sets, Amazon product items that you are interested into or want to recommend to others.

To add a product to anyone of your Amazon collections you only need to click on the "+ Add to Collection" button that appears below the product on the left side of any Amazon page. (See the button at the bottom of this Amazon page screenshot here: https://dl-web.dropbox.com/spa/782adzfe036gp2y/eowjyl6s.jpg - not all products pages sport yet this button as this is a new feature).

A dedicated bookmarklet is also available which makes it a breeze to also add products that do not sport yet the "+ Add to Collection" button. Collected items and collections can be easily shared on Facebook and Twitter or via email.

Like on Pinterest, Amazon Collections allows you to comment any of the items you post, to follow other "collectors" (not individual boards), to like items and to repost any them into another collection. You can decide whether a collection is public or private and you can also easily rename or delete any collection created.

My comments: Excellent and long due upgraded version of the Wish List (which remains available and also allows creation of product lists)

No ability to embed collections elsewehere. No ability to re-arrange items in a collection. Fresh out of the gate, this feature may provide lots of economic benefits and insight to Amazon and a more effective way for users to find relevant and related products via their trusted curators and guides.

Key differences with Wish Lists: Visual layout and social features are the key differentiators. The display of Collections is very much like a Pinterest like collection while a Wish List offers a vertical linear list mode or a text-only compact alterative. In addition, Amazon Collections allow for the collector to provide a comment / description to any product listed, to like and report other collectors' items, and to easily share these on FB and Twitter.

Free to use.

See what others are collecting here: http://www.amazon.com/gp/river

Find out more: http://www.amazon.com/gp/ssx/learn_more_popup?selected_tab=learn-more-1&navigated_from=Recollect+Own+Dialog#

A set of sample collections I have created:
http://www.amazon.com/gp/customers/A38C60NLGR35X6/collections 

*I've added Amazon Collections to the section "Product Curation Tools" inside the Content Curation Tools Supermap.