American Express Bets Its Cards on the Curated Fashion Shopping Experience | Content Curation World |

Robin Good: American Express has just unveiled a series of new partnerships designed to support a number of online curated fashion shopping platforms.

The goal for American Express is the one of exposing and promoting the benefits of a shopping experience that takes consumers from inspiration and discovery to purchase and finally to social sharing.

These the three new partnerships in place:

1) In partnership with The Fancy, American Express has created a first-of-its kind brand channel curated by tastemakers and fashion industry insiders that will feature an offer exclusively for American Express Cardmembers®. American Express will be working with influencers including Prabal Gurung, Susie Lau of Style Bubble, Kelly Framel of The Glamourai, Jane Aldridge of Sea of Shoes, Jenné Lombardo and others to Fancy products that they love and enable shoppers to purchase the merchandise directly from The Fancy.

2) American Express has partnered with Harper’s BAZAAR as they prepare to launch ShopBAZAAR, the first true editorial-to-commerce online store. ShopBAZAAR is a breakthrough online store, enabling readers to move from the inspiration of seeing desirable items in the magazine’s pages to effortlessly acquiring them in a fully integrated experience, directed in its entirety by the editors of Harper’s BAZAAR.

3) My Lucky is a new platform designed to provide users with the opportunity to Shop, Sticker, Share and Buy seamlessly on with American Express. The first-to-market technology created by Lucky magazine allows consumers to socially shop with ease. Lucky’s beloved sticker system, a favorite of magazine readers, helps users categorize and curate their purchases. My Lucky will allow users to digitally sticker the products they love and shop from MyLuckyShops with a layer of editorial curation.

Official press release:

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