Content Curation World
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Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by Robin Good
Author: Robin Good   Google+
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Scooped by Robin Good
March 18, 2013 7:56 AM!

How Curation Will Rapidly Transform the Tourism and Travel Markets

How Curation Will Rapidly Transform the Tourism and Travel Markets | Content Curation World |

Robin Good's insight:

"Historically, there have been only two ways of making money in travel - huge volumes of content (TripAdvisor, Google) or control of inventory (Expedia, Airbnb, Viator).

..., a ‘third way’ is emerging. “You’d see start-ups like Utrip, Citybot, Touristeye and us battling it out with stalwarts like Yahoo Travel and Lonely Planet to be the first to solve this pain,..."


...customer interviews revealed that creating an itinerary is a ‘meta’ level problem that most travellers struggle with.

By [curating by hand] and combining the data sources we were able to generate a new type of knowledge (ie: what’s the best trip to take when I’m travelling with kids to south of France?) that hadn’t been possible before.

This is a game-changer. It allows even start-ups to create proprietary knowledge that is not beholden to the industry giants."

Here's what Mygola’s co-founder Anshuman Bapna says: "The most intriguing battle to me is between curation and choice.

The trajectory for the past decade had been that more is better - more flight options, more hotels to choose from.

However, there’s a competing narrative building up now where editorial judgement reduces the choices to a much more manageable few - sort by ‘agony’ filter (Hipmunk), stay at these handchosen places (HotelTonight).

I find this very interesting as an entrepreneur because neither the existing industry leaders (Priceline) nor the pretenders to the throne (Google) excel at this kind of stuff.

This requires human judgement (not collaborative filtering, which is just a proxy for it) at scale."

Interesting. Right on the mark. 8/10

Full interview:

Check the Mygola service here:

(Image credit: Compass and shells - Shutterstock)

Giulio David's comment, March 25, 2013 10:56 AM Grazie a te, che mi hai fatto conoscere questo strumento, ho ottenuto buoni risultati. Mi sa che quando scendo a Roma vengo a trovarti per imparare ancora..
wanderingsalsero's curator insight, March 27, 2013 4:51 AM

I haven't read this article but I knew right away, when I saw the title, that it was a valuable subject.  I think that if more business people knew who much curation helps their 'don't have time' problem, they'd really be enthusiastic about it. 


There's a tendancy, I believe, among business owners to think that people who read their blog, or website (or any other content) expect it to be Pulitzer Prize quality.  I don't think that's true at all.  Nor do customers expect a LOT of content.  They just want to know what the business owner thinks and (in many cases) what they're 'up to'.


Curation makes it so easy for business owners to give them that info.

wanderingsalsero's curator insight, April 6, 2013 7:43 PM

Add curation in with mobile video and travel blogging and I think you've got a winning combination.

Scooped by Robin Good
February 6, 2012 4:31 AM!

The More Horizontal Your Curation Focus, The Less Is Going To Work In The Digital World – The Shatzkin Files

The More Horizontal Your Curation Focus, The Less Is Going To Work In The Digital World – The Shatzkin Files | Content Curation World |

This is an excerpt from a Mike Shatzkin article published in 2009 and entitled: "Aggregation and curation: two concepts that explain a lot about digital change."

If you are into curation, aggregation or into understanding why traditional publishers, record labels and newspapers are struggling so much in this digital era to keep their traditional services and products sustainable, you will likely find some eye-opening answers and explanation in here.

Here the key takeaways I have found inside it:

"Aggregation is one of the core concepts of content presentation and commercialization.

Any analysis of what happened to the record business, what is happening to newspapers, or the future of books and bookstores and magazines and TV that does not feature this concept prominently is almost certainly flawed.

Aggregation, of course, simply means pulling together things which are not necessarily connected.

Curation is a term that has always referred to the careful selection and pruning of aggregates, such as for a museum or an art exhibition.

But the concept in the digital content world means the selection and presentation of these disparate items to help a browser or consumer navigate and select from them.

Aggregation without curation is, normally, not very helful."

The music album, the CD, the newspaper. 

" thing has been common to all of them and to all other newspapers: they cover the waterfront. (I have called that being “horizontal.”) They aggregate news of the world, the nation, and the city with sports, weather, stock quotes, advice to the lovelorn, and many other things.

They sell almost all their advertising against the aggregate and against the brand, not against any specific item or interest being aggregated.

And the competition for each paper is against other curated aggregates.

Newspapers sold the curated aggregate to people who didn’t want most of it because the total price was a good deal for the parts they did want, just like the album was a good deal even if you only liked some of the songs. And now they are suffering precisely the same fate as the record album.

The unit of appreciation is smaller than the [aggregated] whole.


So the long story short on newspapers is this: a business model of selling a horizontal (many-subject) aggregate, curated by something other than subject, was based on the economics of a physical world where aggregation produced efficiencies of production and distribution.

The Internet changed that.

It is no longer necessary for an aggregator to provide news to deliver me sports, or to provide a whole newspaper to deliver me the weather or a stock quote.

The importance of curation becomes more prominent.

...the more horizontal is the collection, the less likely it is to work in the digital world."

Must read. 9/10

Full article: 

(Unearthed by Peter Hoeve - Curated by Robin Good)

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