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Content Curation World

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Content Curation World

What a Content Curator Needs To Know: How, Tools, Issues and Strategy

Curated by Robin Good

Author: Robin Good

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Scooped by Robin Good

Scoop.it!

From www.slideshare.net - May 23, 2015 11:05 AM

Robin Good's insight:

If it is true that *attention* is the one of the highest valued intangible assets, whoever is capable to provide a solution that saves people time (and frustration, effort, comparing, verifying, etc.) in getting what they want / need, will likely get lots of it.

For example, if I could save you all of the time that you would need to:

- find all the journalists that could cover your startup and their email

- get the full story on what is happening in a specific market secto

- choose the ideal set of free online courses to achieve a skillset

- find easily the old, downloadable version of your favorite software

- know which are all of the events devoted to "x" that are coming up

wouldn't you be willing to pay for it?

For some of these, I probably would.

In this slide deck from the "Art of Content Curation" event that took place this past January in Amsterdam, you can find 13 examples of websites, blogs, startups and web companies that have a created a sustainable, if not altogether profitable business, by collecting, filtering, organising, adding value and presenting in uniquely effective ways, existing information, already available online.

If you are wondering whether it is actually possible to create an online business around the art of content curation, here are some tangible, real-world examples, that you can look at.

For each one you will find a number of screenshots and a synthetic info card summarising the service that they offer and their business model.

First shown on January 15th 2015 at the "Art of Content Curation" event in Amsterdam.

Original slide deck: http://www.slideshare.net/RobinGood/the-business-of-content-curation-48467720

Gilbert C FAURE's curator insight, December 16, 2017 6:54 AM

principles are very good!

examples are not so well known, so not successful..

to monetize, you should find people interested in paying your time

cheersitskatie's curator insight, June 22, 2020 9:05 PM

These slides give extremely good examples of successful and profitable content curation in a good range of situations. I think content curators can really benefit by seeing and understanding how strategies, tools, and concepts work together in practice.

Faith asphalt's comment, February 15, 2023 1:09 AM

super

Scooped by Robin Good

Scoop.it!

From www.forbes.com - August 6, 2013 4:19 PM

Robin Good's insight:

Mitch Free writes on Forbes about the unique business value that curation can bring to those markets where there is already an abundance of choices.

"The web has revolutionized access to information. If you travel to a new city, you don’t have to wait to ask a hotel concierge or local contact which restaurants are worth your time: that information is at your fingertips long before you arrive.

The web’s universality and ubiquity are also its weaknesses, however: even if all are listed online, choosing from the 25,000 restaurants in New York City still requires a local’s advice.

While “curation” might bring to mind the image of a red-jacketed museum staffer scowling at you for taking flash photographs, in the digital age it’s becoming an increasingly critical – and lucrative – business model.

No longer is access to information precious in itself. Information is overwhelmingly available, and those in a position to tame the tidal wave into a useful format offer a valuable service."

The articles uses as a reference example the case of a new restaurant listing site that curates the best 100 restaurants in 100 cities by charging qualifying restaurants.

Rightful. Interesting. 7/10

Full article: http://www.forbes.com/sites/mitchfree/2013/08/05/curation-by-connection-one-hundred-tables/

(Image credit: Music cafe menu card by Shutterstock)

Alejandro Tortolini's curator insight, August 6, 2013 4:21 PM

La curaduría de contenidos como modelo de negocios, por Robin Good.

Prof. Hankell's curator insight, August 7, 2013 10:19 AM

Robin Good's insight:

Mitch Free writes on Forbes about the unique business value that curation can bring to those markets where there is already an abundance of choices.

The web’s universality and ubiquity are also its weaknesses, however: even if all are listed online, choosing from the 25,000 restaurants in New York City still requires a local’s advice.

While “curation” might bring to mind the image of a red-jacketed museum staffer scowling at you for taking flash photographs, in the digital age it’s becoming an increasingly critical – and lucrative – business model.

No longer is access to information precious in itself. Information is overwhelmingly available, and those in a position to tame the tidal wave into a useful format offer a valuable service."

The articles uses as a reference example the case of a new restaurant listing site that curates the best 100 restaurants in 100 cities by charging qualifying restaurants.

Rightful. Interesting. 7/10

Full article:http://www.forbes.com/sites/mitchfree/2013/08/05/curation-by-connection-one-hundred-tables/

Ken Dickens's curator insight, August 7, 2013 1:00 PM

Non-Profits are a commodity. There are over 1.5 million of them in the US alone, all with great causes, all with their hands out to ask for money. Enter Donor Fatigue. Want to stand out? Become "the" source of information on your cause. In other words, give to get. You will stand out. You will gain trust. And, you will raise money.

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