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While content marketing quickly went from “what’s that” to “must have” in 2012, the biggest challenges marketers face are producing enough of the right type of content and having resources, both budget and...
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Robin Good
March 19, 2013 4:32 PM
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Heidi Cohen provides some good solid advice on where you should look if you are frustrated by how difficult it is to find relevant content to curate for your own audience.
From monitoring top blogs and subscribing to the best newsletters in your niche, what elese can you do to have super good, quality stuff to curate?
She writes: "Content curation provides marketers with the ability to extend their content offering by leveraging the power of other people’s content and putting it in the context of your brand. Understand that while content curation helps maximize your content marketing dollar, it still requires resources, both budget and personnel."
Useful. 6/10
Full article: http://heidicohen.com/9-amazing-content-curation-resources/