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Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?
Via janlgordon
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Rescooped by Robin Good from Curation, Social Business and Beyond |
Scoop.it!
Via janlgordon
Robin Good's insight:
Yeah, we are finally realizing that in this info-glut, what stands out is not just the ability to share, to pass on, or to signal interesting stuff but more than ever the ability to make sense, illustrate, explain, give insight and to show relationships, trends and patterns among apparently unrelated things.
Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters? Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?
Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.
From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.