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Robin Good: If you want to see how some commercial brands, which sell physical products online, utilize curation to make the user experience more compelling, Dror Liwer, has a good article on this topic.
He writes: "Much like a museum curator carefully selects appropriate pieces and meticulously arranges them in such a way for the audience to understand and appreciate them, the e-tailer of the future must curate its collection and offer it to audiences in an intelligent way that makes sense to their consumer.
While this notion of curation may sound expensive, I firmly believe shoppers are willing to pay a premium for this added service."
Informative. 7/10
Full article: http://www.frombogotawithlove.com/2011/04/04/elusive-4th-ecommerce
