Content Curation World
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Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by Robin Good
Author: Robin Good   Google+
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Social Curation Is The Future of Successful Community Engagement

Social Curation Is The Future of Successful Community Engagement | Content Curation World |

What is Social Curation? Social curation involves aggregating, organizing and sharing content created by others to add con...

Robin Good's insight:

Gaurav Mishra has authored an outstanding piece on social curation, as Part 6 of the Future of Engagement series being published by the MSLGroup.

Check the PDF / presentation here:

In this extended article, the author:

a) introduces the concept of social curation

b) explains how social curation works

c) talks about social curation for brands

d) provides an extended set of social curation case studies in which Pinterest, The Fancy, Curators of Sweden, Pepsi Pulse and IQ by Intel are taken as social curation examples and analyzed.

e) hints at the future of social curation

while providing a truckload of relevant links.

Interesting. Useful. Resourceful. 8/10

Full guide:

Stephen Dale's curator insight, March 6, 2013 5:05 AM

Social Curation is not limited to marketing, brands and "the web". Many of the principles described here can equally be applied to enterprise (workplace) communities by the Community Manager (or Facilitator). The role is all about helping the community achieve it's aggregating, organizing and sharing content created by the community, i.e. "Social Curation"!

Joyce Valenza's curator insight, March 6, 2013 7:42 AM

add your insight...


Dawn Adams Miller's curator insight, April 13, 2013 11:22 AM

This is definitely a major role for a community manager which is why I love learning about these two topics: community management and curation.  They are inseparable.  I think this is what makes the difference between a community that has members and a community that has ACTIVE members, which, of course, is the POINT!  Enjoy!

Scooped by Robin Good!

Auto-Curate Your Twitter Stream: Twylah Showcases Your Best Content "In Context"

Auto-Curate Your Twitter Stream: Twylah Showcases Your Best Content "In Context" | Content Curation World |
Robin GoodTwylah is a web service which "auto-curates" your Twitter stream by generating a full web site which auto-organizes and visualizes your tweeted content around a set of specific topics.

Here is a real-world example of my own tweet-stream "auto-curated" by Twilah: 

Key Features:

- Harnesses the SEO power of all your tweets by grouping them into relevant topics

- Creates a more engaging space for your followers and fans 

- Provides a high-value content platform on auto-pilot for any author

- Facilitates subscriptions to your Twitter channel

- Integrates a PowerTweet function which not only allows to Tweet from any web page, but it "auto-creates" a  thematic web page just-in-time around your very tweet topic.

(Now that Twylah has kicked out a few bugs that were preventing based curators like me to extract the best from this new service, I am very impressed by what I see.)

This is one of the best examples of how much MORE value can be extracted by "curating", organizing and "presenting" appropriately what IS ALREADY out there. 

Check some of Twylah "featured" pages here: 

If you want to drive engagement beyond the single tweet, and show others what you cover and are all about, at-a-glance, I am hard-pressed in finding something better than Twylah.

If you use Twitter and you share lots of valuable news across different topics, I strongly suggest you request an invite to Twylah right now:  

To get the complete picture on Twylah and what it is all about check out this video: 

(Reviewed by Robin Good)

planetMitch's comment, January 14, 2012 8:33 AM
Wow Robin - really cool and I appreciate you exposing twylah to me! I've already applied. Should be a great way to engage people. Are you somehow now sending people to twylah instead of your twitter home page?
Robin Good's comment, January 14, 2012 8:48 AM
Hey Mitch, first my compliments to your great channel. Great stuff!

Yeah, Twylah looks good. I'm glad you have applied, with your content it is going to be great as well.

If you tweet with the Twylah "Power Tweet" function your readers are automatically taken to your Twylah property, but otherwise yes, I am going to see what are all of the best ways to take them there.
planetMitch's comment, January 14, 2012 9:16 AM
Thanks Robin, I'm impressed by your channel as well, your success is one of the main reasons why I've ended up loving and am now a 'business' user and have integrated it into my own domain now.

I've been doing 'curation' with my blog for 3 years, but now has helped me solve a problem that I haven't been able to deal with - and that is a way to share news that doesn't 'qualify' for me to spend time writing a full blog post about.

The 'power tweet' is a brilliant idea and one I can see using a lot - maybe too much.

I might like to see twylah expand to do one thing scoop does well - and that's to let me post the power tweet to facebook, g+ etc.

Thanks again for exposing me to so many great ideas!
Rescooped by Robin Good from Content Curation for Internal Communication!

Content Curation and How To Engage Your Audience: A Presentation by Shel Holtz

Useful presentation from Shel Holz that shows actual examples of curation for internal communications.

He talks about the stages of the process and demos various examples of how curation is being done by organizations from Ragan and Smart Brief to the NYT.

Shel notes areas where internal communicators could use curation -  for news about the company, competitors, the industry or the marketplace - and shows how AEP curates content on its intranet.

He quotes the head of  internal comms for AEP "The external news helps employees ot better understand the external forces that affect internal decisions. It's clear to me that our employees are much more informed as a result."
Another emerging trend is the ability for employees to share articles from the company , provided they do not contain proprietary information, via social media as a way of promoting the company. 

Shel then turns to the use of curation in training - and shows an example of curated instructional video for a health care client. Another great idea!

Vital professions - how about finding an enthusiastic professional in the firm to curate useful professional info for the others?


 Needless to say, there is a ton of useful, practical information in this presentation. It is an hour long ( including Q&A) but it's definitely worth it.


Original video: ;


Via Alison Harrison
janlgordon's comment, May 6, 2012 11:04 AM
Hi Alison, Good informative video from Shel Holtz and an outstanding job of curation on this piece as well as the other articles in your collection. So happy I found you here, it's a pleasure to meet a fellow curator who is clearly demonstrating how to do this effectively.