Content Curation World
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Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by Robin Good
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Search Engines Will Increasingly Be Gateways To Curators & Collections Rather Than To Individual Tracks

Search Engines Will Increasingly Be Gateways To Curators & Collections Rather Than To Individual Tracks | Content Curation World |
Robin Good's insight:

Justin Fowler, co-founder of AudioPress, offers valuable insight into what the future of search and curation may be, by providing a relevant and sound pattern to look at: music.

He writes on TheNextWeb:

"Context is key for music, and that is where services like Songza and Beats Music are picking up tips from FM radio. These services are essentially using algorithms to help people discover new playlists, instead of discovering new songs. This allows for a marriage of both technology and human curation."

Accordingly, as time goes by, I expect to see search engines increasingly highlight and direct searchers to quality curators, hubs and on-topic collections and specialized resources, rather than to individual, one-topic-only pages.

Search engines will increasingly be gateways to curators and content collections rather than to individual tracks and pages.

This will be particularly true especially when you will query a topic, a theme or interest, or better yet, a musical genre.

In all of these situations, where you want to dive, discover and learn more about a topic, it is much better to be offered a selection of playlists, compilations, collections or hubs covering that theme rather than a specific song, product or artist.

That is, search and discoverability of content will rely more and more on intermediaries that will take on the load to make sense and organize in the best possible way, a specific realm of information (it can be a music genre, or the analysis of a biological topic) rather than  - as it happens today - provide a linear list of individual web pages that is supposed to cover that topic.

If the music industry, is, like other times before, an early indicator of how things will work out in the future, it makes a lot of sense to expect that the future of content discovery and search will be increasingly in the hands of curators, greatly helped and supported by sophisticated, but hackable and adjustable algorithms.

What do you think?

Rightful. Indicative of things to come. 8/10

Full article:

Reading time: 4':20"

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Mixtapes and Playlists Are The New Music Discovery and Consumption Currency

Mixtapes and Playlists Are The New Music Discovery and Consumption Currency | Content Curation World |

Robin Good: Music playlists are the best means to support the discovery of music, new and old, and the most effective for any music lover to find and appreciate the very music he likes. Beyond the tradition of artists and stars there is a future of music streams and playlists tailored to very specific tastes, genres and styles.

You do not need to go much far to see that this is in fact already happening. Open iTunes and go within any of the radio sections to realize instantly how niche, curated channels / playlists are the positively the way forward.

While this article on PaidContent utilizes the transition from the album to the playlist as a mere introduction to a set of small complaints about Spotify ability to effectively let users organize their music, I find that this introduction is worth many times the rest of the article.

It may read as obvious stuff, but if you think about it, music curation (playlists created and made navigable in many different ways) are effectively a fantastic, powerful means to let more people discover and enjoy the very music they like the most, with the benefit of all parties involved (artist, listener, curator, middleman/recording company).

From the original article: "The album is dead, long live the playlist – the new primary container unit of music consumption.

iTunes Store’s disaggregation of the album in to its individual parts long ago allowed listeners to reassemble those parts to their own, not artists’, preference.

In fact, there is no more apt an emblem for how our generation can now curate and remix content of all kinds for itself than the music playlist.


But is this playlist-centric music universe pre-destined to be the best means of consumption today and going forward?"

I think it is, and nonetheless the author (Robert Andrews) has some respectful complaints about how Spotify lets you save and organize your music, I expect playlist creation and sharing tools to get greater traction as the preferred means to explore organize and make music more accessible to the very people who could appreciate it the most."

Rightful. 7/10

Full article:

darnell lester's curator insight, August 12, 2015 10:39 PM

This is a new age and albums in my opinion faded away when they started putting music online for people to download,there are online apps and your phone can stream as well. Profit is being made in different ways now that there is iTunes and Spotify involved in the equation.

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Music Discovery: Cool and Groovy Curated Playlists from the New 22Tracks

Music Discovery: Cool and Groovy Curated Playlists from the New 22Tracks | Content Curation World |
Robin Good's insight:

Designed for tastemakers and passionate music lovers in search of new sounds 22Tracks is a music discovery and curation site specializing in new tracks across 22 genres from key European hubs such as London, Amsterdam and Paris (U.S cities to appear soon).

In 22Tracks you discover music by selecting a city hub, and then by choosing one of your favourite music genres. Each genre is curated by a different DJ, tastemaker or brand who publishes an updated playlist with new songs every week.

You as a user can also like, share, buy/download, and collect your favourite tracks with just a click.

The site has just relaunched with a new look and feel, a new player and a better iPhone app.

If you are into new music, and like to hear new tracks and sounds in a cool, elegant and informative (but never intrusive) interface  22tracks is a wonderful resource which I am sure, will not disappoint you. 

Try it out now: 

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