|Scooped by Robin Good|
Yannick Servant of Digital Edge has written an interesting article that clearly explains the importance of curation for the future of music.
At the opposite end of where Pandora, Spotify and other auto-curated music channels sit, the power of individual music curation and human-curated playlists, both by artists, DJs and listeners may prove again to have more benefits than automated technology.
The issue here is that there is just too little sharing of valuable music from those, the artists, who are in the best position to do it and who could benefit the most from doing it.
He writes: "Take a look at French artist Brodinski: his Facebook and Twitter feeds are filled with musical content from artists he's close to. Or Boston duo Soul Clap, who regularly create DJ charts on Beatport; and, because, there's a "buy" link on the tracks, these guys are actually providing their fans with an incentive to financially support the acts they've curated.
If you believe in the power of connecting with other musicians, of creating a movement, your job as an artist becomes to get connected with your scene, finding the artists you see as part of your movement, help them be discovered and identified as part of the movement, and help them reciprocate. As long as there's an unmistakable unity, the bigger the movement, the bigger everyone's personal gains, ultimately."
"Done properly, curation is a powerful means of connecting, sharing, building your scene, and is a real way of boosting your career. Because by doing so, you:
- Get more people to listen to your music and convert them into fans
- Increase your media outreach
- Develop lasting relations with other artists in your scene
- Generate gratitude among your existing fans for sharing cool new tunes with them
- Show there's no narcissism in your approach: you're not there to poach fans, but to build awesomeness around your entire scene, to transform it into a movement."
Rightful. Educational. Resourceful. 8/10
(Image credit: DJ turntable - Shuttertsock)